Analysis Report
In-depth Analysis of Chief Director Kim Jong-myung
Diva Plastic Surgery is located in Nonhyeon-dong, Gangnam-gu, Seoul (near Sinsa Station), and advocates rhinoplasty and anti-aging surgery as its key medical specialties.
Chief Director Kim Jong-myung is a board-certified plastic surgeon with a Ph.D. from Ajou University School of Medicine and is widely known to the public as the older brother of famous singer Kim Jong-kook (Turbo).
Key technologies include nose surgeries through unique branding such as 'Secret Rhinoplasty' and 'Soft Rhinoplasty', and anti-aging surgeries that minimize side effects by performing lateral canthopexy alongside lower blepharoplasty.
He has built trust through high recognition as a 'Star Doctor' and media exposure, and holds a medical philosophy pursuing natural results. However, he is also subject to high public interest and scrutiny due to his fame.
Diva Plastic Surgery is located at 584 Gangnam-daero (Nonhyeon-dong), Gangnam-gu, Seoul. This prime location is adjacent to Sinsa Station Exit 3 and Nonhyeon Station Exit 9, situated in a key commercial area along Gangnam-daero where plastic surgery clinics are concentrated, offering excellent accessibility.
The hospital occupies the 7th floor of the building and is meticulously designed with a patient-centered flow, equipped with modern consultation rooms, state-of-the-art operating rooms, and comfortable recovery rooms to ensure an optimal patient experience.
The hospital's name 'DIVA' means 'goddess' or 'protagonist' in Italian, embodying the will to make patients the protagonists of their lives. Chief Director Kim Jong-myung emphasizes a 'real-name system', where he takes direct responsibility from the initial consultation through surgery to post-operative care.
This strategy is interpreted as a way to dispel controversies over ghost surgery (shadow doctors) that can occur in large plastic surgery clinics and to gain unwavering patient trust. Furthermore, Director Kim Jong-myung advocates for "surgery that complements weaknesses while saving one's individuality rather than unconditional plastic surgery," making it a principle to conduct long consultation times to accurately grasp what each patient truly desires.
Chief Director Kim Jong-myung has attempted differentiation in the field of rhinoplasty through unique branding such as 'Secret Rhinoplasty' and 'Soft Rhinoplasty'.
Upper and lower blepharoplasty targeting middle-aged patients, as well as lifting procedures, are also main areas of the hospital.
Diva Plastic Surgery and Chief Director Kim Jong-myung have established a unique brand value based on professional medical skills and patient-centered philosophy, going beyond the initial marketing point of 'celebrity family.' In particular, in the fields of rhinoplasty and middle-aged eye surgery, they are proving their expertise by presenting safe and natural surgical methods based on anatomical knowledge (e.g., lower blepharoplasty combined with lateral canthopexy).
Director Kim Jong-myung also performs the role of an influencer doctor who communicates with the public through media and provides correct information about plastic surgery. In conclusion, Diva Plastic Surgery is analyzed as an institution providing medical services that combine trendy senses with conservative safetyism, and is evaluated as a suitable option for the patient group pursuing natural beauty.