Analysis Report
Director Ko Joo-young In-depth Analysis
Atelier Plastic Surgery is a plastic surgery clinic located in Seorae Village, Seocho-gu, Seoul, operating under the philosophy of 'sublimating plastic surgery into art.' The clinic name 'Atelier' signifies an artist's workshop, reflecting the will to treat each patient's unique beauty like a work of art.
Representative Director Ko Joo-young is a board-certified plastic surgeon who graduated from Sungkyunkwan University School of Medicine and obtained a Ph.D. in Medicine from the same graduate school. As a former specialist and outpatient professor at Samsung Medical Center's Department of Plastic Surgery, she possesses extensive clinical experience in high-difficulty surgeries such as breast reconstruction and abdominoplasty. In particular, she aims for medical treatment that combines medical technology with artistic sense, based on her deep knowledge of Fine Arts.
The main clinical areas are breast surgery (augmentation, reduction, lift, revision) and body contouring (abdominoplasty, liposuction). The clinic shows particular strength in the 'Mommy Makeover' program, which restores physical changes in women after childbirth. Additionally, the clinic comprehensively performs eye surgery, anti-aging lifting, and female intimate surgery.
The clinic operates a one-person representative director dedicated treatment system with no ghost surgeries. Patient safety is prioritized through the presence of an anesthesiologist, a university-hospital-level sterilization system, and the installation of CCTVs in operating rooms. After surgery, a systematic aftercare program utilizing professional equipment such as Capsulitis and SmartLUX is provided to focus on rapid recovery and prevention of side effects.
Atelier Plastic Surgery was established by borrowing the concept of an 'Atelier,' a space where artists create works, going beyond the image of a general medical institution. This reflects Director Ko Joo-young's treatment philosophy of rediscovering and sculpting the inherent individuality and beauty of patients from an artistic perspective, beyond simple appearance improvement. The hospital aims to be a space where body and mind are healed beyond being a space for surgery or procedures, and this philosophy is projected throughout the hospital's interior and services.
The clinic is located on the 1st floor of the Uin Building, 89 Donggwang-ro (Bangbae-dong), Seocho-gu, Seoul. Taking advantage of the geographical characteristics of Seorae Village, it provides a private and quiet environment, and being situated on the 1st floor with good lighting gives psychological stability. The interior uses modern design, wood textures, and white tones to create a cozy and calm atmosphere like a hotel lobby, intended to help patients relax and feel comfortable from the moment they enter. All consultation rooms, procedure rooms, and recovery rooms are operated on a strict reservation basis with private movement flows to protect patients' privacy.
Director Ko Joo-young showed artistic talent from childhood, winning awards in various art competitions and preparing for art school entrance exams. However, she entered medical school to realize her dream of becoming a doctor who heals people. She chose the path of a plastic surgeon after being impressed by Kliner's definition: "Plastic surgery is medicine and science, and because it pursues the ultimate in beauty, it is art." This background serves as the foundation for her approach to surgery not merely as a medical act, but as an artistic task dealing with the formative beauty of the human body.
Director Ko graduated from Sungkyunkwan University School of Medicine, trained at Samsung Medical Center, and obtained her board certification in plastic surgery. She later added academic depth by obtaining a Ph.D. in Plastic Surgery from the same graduate school.
Director Ko has expressed her wish to be remembered as "a director who made me beautiful, regardless of result or process, and a trustworthy director." During consultations, she places importance on visualizing the patient's vague desire to become pretty into a specific medical plan. In particular, she uses 3D virtual plastic surgery systems (Crisalix) to predict surgical results and share them with patients, thereby relieving anxiety and building trust. Also, as a mother of two, she deeply empathizes with the physical changes women undergo due to childbirth and aging, aiming for 'empathy treatment' that helps restore confidence and provides psychological comfort beyond simple appearance improvement.
Atelier Plastic Surgery offers a wide range of treatments, centering on breast and body contouring—Director Ko's specialties—as well as facial surgery and anti-aging procedures.
Director Ko has professionally handled breast reconstruction and surgery since her tenure at Samsung Medical Center, demonstrating outstanding expertise in cosmetic breast surgery based on this experience.
A surgical program that restores a woman's body deformed after childbirth to its pre-pregnancy state. As a female doctor who has experienced childbirth herself, Director Ko deeply understands and approaches patients' concerns.
Director Ko, who has accumulated experience in female genital reconstruction surgery since her university hospital days, personally consults and operates. Procedures such as labiaplasty, which increase aesthetic satisfaction as well as functional improvement, are conducted in a private environment.
Atelier Plastic Surgery guarantees patient safety throughout the entire surgical process through its 'Relief Management System.'
Operating a customized management program for each period for fast recovery and optimal results after surgery.
According to data from major plastic surgery communities and applications such as Sungyesa and Gangnam Unni, Atelier Plastic Surgery maintains a positive reputation.
Director Ko actively communicates with patients through the YouTube channel 'Da-Go-Cheo Go Won-jang TV'. On this channel, she shares correct information about plastic surgery, methods to prevent side effects, and actual surgical cases (e.g., reconstruction of defects caused by accidents), demonstrating sincerity as a doctor. She also delivers medical information on specialized fields such as Mommy Makeover to the public in an easy-to-understand manner through media contributions.
Atelier Plastic Surgery is a specialized medical institution combining Representative Director Ko Joo-young's solid medical background (Samsung Medical Center, Ph.D. in Medicine) and artistic sense. Its greatest strength is possessing both the systemic safety of a large hospital and the private, attentive care of a personal clinic.
In particular, in the fields of breast surgery and Mommy Makeover, the clinic has gained high trust from patients by demonstrating empathy and expertise as a female specialist. The treatment philosophy prioritizing patient safety and natural beauty over unreasonable surgeries, along with a thorough aftercare system, are analyzed as key factors establishing Atelier Plastic Surgery's differentiated position in the competitive Korean plastic surgery market.