Analysis Report

Apex Plastic Surgery (에이펙스성형외과)

Dr. Song Hyun-seok 대표원장 심층 분석

바른 진료 외상 성형 일본인 특화

핵심 요약

Institution & Philosophy

Apex Plastic Surgery (에이펙스성형외과) operates on the philosophy of "Right Diagnosis, Right Surgery" (바른진료, 바른성형), prioritizing ethical and patient-centric care.

Distinguished Leadership

Led by Dr. Song Hyun-seok (Taiwan, Japan background) and Dr. Lee Yeon-hun (Tokyo, London background), boasting diverse international expertise.

Unique Differentiation

Actively treats trauma, burns, and benign tumors under insurance, positioning itself as a comprehensive medical institution beyond pure aesthetics.

Strong Japanese Market Presence

Benefits from Dr. Song's Japanese medical license and staff's linguistic capabilities, enabling direct communication with a significant Japanese patient base.

병원 정보 및 철학

Location and Accessibility

Apex Plastic Surgery is strategically located in the medical hub of Gangnam, Seoul.

  • Address: 3rd Floor, 139-1 Teheran-ro, Gangnam-gu, Seoul (Yeoksam-dong)
  • Accessibility: Approximately 80 meters from Exit 4 of Yeoksam Station, ensuring easy access for domestic and international patients.

Core Philosophy: "Right Diagnosis, Right Surgery" (바른진료, 바른성형)

This foundational philosophy guides all aspects of the clinic's operations, emphasizing integrity and holistic patient care.

  • Honest Consultation: Truthful information and discouraging unnecessary procedures, aiming for "healing of hearts."
  • Medical Essentialism: Views plastic surgery as medicine, actively accepting facial trauma, burns, and benign tumor cases often rejected by other clinics.
  • Safety Protocols: Utilizes CCTV in operating rooms (clinic-provided data) and limits daily major surgeries to ensure quality and surgeon condition.

Facility and Environment

The clinic provides a comfortable environment with private rest areas and a comprehensive post-procedure care system, focusing on quality over quantity by deliberately managing its operational scale.

원장 프로필

“

Dr. Song Hyun-seok (대표원장)

Dr. Song Hyun-seok, a Board-Certified Plastic Surgeon, is the Representative Director of Apex Plastic Surgery. His international experience and ethical approach define the clinic's unique identity.

  • Academic Appointments: Adjunct Professor & Supervising Specialist at Ajou University Hospital.
  • International Training: Clinical Instructor at Chang Gung Memorial Hospital in Taiwan (renowned for reconstructive microsurgery).
  • Clinical Leadership: Former Head of Plastic Surgery at Anjung Baek Hospital, Director at S-Propose Plastic Surgery and UP2C Plastic Surgery.
  • Japanese Medical License: Holds a rare Japanese Medical License, enabling direct consultation and practice in Japan, a key factor for international patients.
  • Operational Ethics: Implements a strict surgery cap (no more than three major surgeries daily) to prevent fatigue and ensures against "shadow doctor" practices.
“

Dr. Lee Yeon-hun (대표원장)

Dr. Lee Yeon-hun is another key leader, contributing specialized expertise and a global perspective to the clinic.

  • Background: Plastic Surgery Specialist trained at Asan Medical Center (Seoul) and Royal London Hospital (UK).
  • Cultural Connection: Noted to be from Tokyo, Japan, further enhancing the clinic's ability to serve Japanese patients.
  • Specializations: Primary focus on lifting (anti-aging), eye surgery, and rhinoplasty.

Other Team Members

Historical data indicates Dr. Kwak Min-ho has also served as a director, contributing to collaborative diagnosis and treatment, particularly in general plastic surgery and injectables like Botox.

주요 시술 분야

Aesthetic Surgery

Eye Surgery (Blepharoplasty)

  • Procedures include double eyelid surgery (natural adhesion, incision), ptosis correction, and canthoplasty.
  • Specializes in Sub-brow Lift for natural eyelid correction in middle-aged patients.
  • Philosophy: Focuses on "natural" designs over dramatic or artificial looks.

Rhinoplasty (Nose Surgery)

  • Utilizes autologous materials like ear cartilage for nose tip surgery, prioritizing safety.
  • Emphasizes customization to achieve balance with the patient's overall facial proportions.

Anti-Aging and Lifting

  • Offers SMAS Facelift for deep tissue facial rejuvenation.
  • Provides non-surgical options such as lifting therapies, fillers, and Botox.

Reconstructive and Trauma Care (Insurance Covered)

Scope of Treatment

  • Actively treats facial trauma (lacerations, abrasions), burns, and benign tumors—cases often avoided by other aesthetic clinics.
  • This commitment fulfills a crucial community medical role, ensuring specialized care for injuries.

Road FC Official Hospital

  • Designated official hospital for ROAD FC (a major Korean MMA organization), demonstrating expertise in managing acute facial injuries and minimizing scarring.

평판 분석

Quantitative Metrics

  • Gangnam Unni: Holds a high rating of approximately 9.3/10 based on over 1,000 reviews, indicating high patient satisfaction.
  • Sungyesa: Reviews show a mix of experiences, with surgical outcomes generally praised, but also realistic discussions on recovery and wait times.

Qualitative Themes

Positive Sentiment

  • Natural Results: Patients frequently commend natural-looking, "not overdone" outcomes, even years after surgery.
  • Doctor's Integrity: Dr. Song is praised for his conscientious attitude, including refusing unnecessary procedures, fostering long-term trust.
  • Trauma Care: Appreciation for the clinic's willingness to treat injuries and insurance cases, enhancing its positive community image.

Critical / Neutral Sentiment (Considerations)

  • Wait Times: Due to detailed consultations and a policy of limiting daily surgeries, some patients may experience longer wait times.
  • Conservative Aesthetics: Patients seeking extremely dramatic or "flashy" changes might find the clinic's preference for natural harmony less aligned with their goals.

결론 및 핵심 가치

Key Strengths

  1. Ethical Foundation: A strong commitment to trauma care and refusal of unnecessary surgeries positions it as a truly "medical" institution.
  2. Specialized Competence: The combined reconstructive background of Dr. Song and international training of Dr. Lee provide high technical skill.
  3. Niche Dominance: Successfully established a stronghold in the Japanese market through unique linguistic and licensing capabilities.

Summary & Value Proposition

Apex Plastic Surgery, under Dr. Song Hyun-seok, bridges the gap between commercial aesthetics and traditional medical ethics. His dual focus on "healing the heart" and "restoring form" creates a unique value in Gangnam's competitive landscape.

The clinic is ideally suited for patients who prioritize safety, direct communication with the surgeon (especially Japanese speakers), and natural-looking outcomes over trend-driven aesthetics.

Core Values

윤리적 진료 전문성 일본 시장 특화