815 Clinic · Director Park Sung-eun Analysis Report

Key Summary

Hospital Identity & Location

815 Clinic is an aesthetic clinic near Apgujeong Station, Seoul, specializing in non-surgical "petite" plastic surgery and body contouring. The name '815' symbolizes 'Liberation' from complexes, pursuing natural beauty.

Representative Director Profile

Director Park Sung-eun, a General Practitioner, graduated from Konkuk University School of Medicine and holds a Psychology degree from the University of Sydney, a unique strength for counseling-centered treatments.

Core Procedures

The clinic's main procedures include the 'Collagen Injection' series, specifically Body Collagen Injection for body lines and Full Face Collagen Injection for facial volume. 'Sok Injection' and various lifting lasers are also offered.

Reputation & Controversy

Positive reviews highlight immediate line improvement and delicate design. However, concerns and controversies exist regarding side effect management, particularly reports of burns and hyperpigmentation after procedures on legal platforms.

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Director Profile: Park Sung-eun

Education and Background

**Education**: Graduated from The University of Sydney, Department of Psychology; Graduated from Konkuk University School of Medicine.
**Qualifications**: General Practitioner. No explicit mention of specialist qualifications.

Career

Former Director, Muse Clinic
Former Director, The Eun Clinic
Former Director, Wonjin Dermatology

Treatment Philosophy & Characteristics

Director Park Sung-eun's most significant characteristic is her counseling ability, rooted in her Psychology major background. She pursues a treatment style that incorporates 'psychological care' to restore self-esteem beyond simple appearance improvement, by identifying the psychological deficiencies and needs of patients.

"Encountering various cases through her experience at large network hospitals (Muse, Wonjin, etc.) has allowed her to accumulate extensive procedural know-how."

Note: Information about other individuals named Park Sung-un (e.g., pain medicine specialist, announcer) is distinct from the Director of 815 Clinic.

Hospital Information & Philosophy

Location & Accessibility

815 Clinic is situated on the 4th, 5th, and 6th floors of the Rodem Building, 822 Nonhyeon-ro, Gangnam-gu, Seoul. It boasts excellent accessibility, being within walking distance from Exit 4 of Apgujeong Station.

Treatment hours are from 10:30 AM to 7:30 PM on weekdays (Tue-Thu), with night clinics until 8:30 PM on Fridays. The clinic operates on a 5-day week system, closed on Mondays, Sundays, and public holidays.

Brand Philosophy & Environment

The hospital promotes the core philosophy of "procedures that minimize wounds and maximize natural beauty," targeting modern individuals burdened by long recovery periods. The name '815' aligns with the marketing message of "Liberation from complexes," aiming to instill confidence.

Utilizing a total of 3 floors, the clinic provides separate consultation, procedure, and waiting rooms, emphasizing a private and comfortable 'Female Doctor 1:1 Close Solution' environment. It is equipped with advanced examination/treatment equipment and systems like oxygen chambers for post-procedure management.

Key Procedures & Technical Characteristics

1. Body Contouring

Body Collagen Injection (Signature Procedure)

**Applied Areas**: Buttocks (Hip-up), Pelvis (Pelvic line correction), Hip-dip, Thighs.
**Features**: Creates volume without implants or fat grafting surgeries, emphasizing 'pure collagen' to induce self-collagen generation for natural volume and elasticity.
**Advantages**: Short procedure (approx. 30 mins), no scars, immediate return to daily life.

Sok Injection (Fat Dissolving)

**Principle**: Destroys fat cells and promotes lymph circulation for body discharge.
**Differentiation**: Minimizes hormonal side effects by excluding steroid ingredients. Targets stubborn localized fat (arms, inner thighs, abdomen).

2. Facial Aesthetics

Full Face Collagen Injection

**Applied Areas**: Forehead, temples, front cheekbones, nasolabial folds, and other sunken facial areas.
**Goal**: Fills volume with a natural design tailored to individual face shapes, improving fat and elasticity loss due to aging.

Petite Plastic Surgery

Common procedures include Fillers, Botox, and Contour Injections.

3. Lifting, Anti-aging & Skin Care

Laser Lifting & Anti-aging

Possesses various HIFU and RF equipment such as Ulthera, Thermage FLX, Inmode, Shurink Universe, and Profound.
Emphasizes use of genuine tips and powerful lifting effects, e.g., 'Ulthera Hotspot' for Profound.

General Skin Care

Skin boosters, Acne and scar treatment, Pigmentation and whitening management.

Reputation and Consumer Reaction Analysis

Positive Reviews (Pros)

Procedure Design Satisfaction: Many patients highly evaluate the design sense of the medical staff, especially in buttocks and pelvic line corrections, with reviews stating "clothes fit differently" and "volume was filled naturally."
Kind Service: High satisfaction with the kindness and detailed explanations of staff. The empathy unique to female doctors and the private atmosphere are noted positively.
Accessibility and Convenience: Preferred by office workers due to short recovery periods, and advantageous location near Apgujeong Station.

Negative Reviews & Controversies (Cons)

Side Effects and Medical Disputes (Burn Issues): Continuous reports of damages related to burns (deep second-degree, skin necrosis, pigmentation) after body procedures are found on legal consultation platforms.
- Specific cases involve skin damage on areas like buttocks, likely from high-frequency or laser equipment, or post-injection management.
- Complaints cite passive hospital responses, evasion of responsibility, and conflicts over refunds or compensation, leading to consideration of lawsuits.
Cost and Duration: Some reviews mention higher-than-expected costs and that the duration of effects for collagen injections may feel short.
Wait Time: Long waiting times, even with reservations, are cited as an inconvenience.

Comprehensive Analysis & Conclusion

Summary and Outlook

815 Clinic has successfully carved out a niche in 'Non-surgical Body Contouring' under Director Park Sung-eun's leadership, with 'Body Collagen Injection' serving as a key driver for its recognition. It offers a powerful alternative for patients wary of surgical interventions.

However, a cautious approach is necessary regarding safety management and post-procedure response. The confirmed cases of severe side effects like burns in legal databases highlight a significant risk factor for potential clients.

Strengths & Weaknesses

Strengths: Trendy body contouring design ability, convenience of non-surgical therapies, delicacy of female doctor treatment.
Weaknesses: General Practitioner clinic (not a specialist hospital), history of burn accidents during high-energy equipment procedures, and customer complaint response processes regarding these.

Key Values for Patients

Natural Beauty Pursuit

Focus on minimizing wounds and maximizing natural aesthetic outcomes, aligning with modern preferences.

Personalized, Psychological Care

Leveraging a psychology background for 1:1 solutions that address patients' psychological needs and enhance self-esteem.

Non-surgical Aesthetic Innovation

Specialization in advanced injection therapies and laser equipment, offering effective non-invasive body and facial contouring.

Patients considering this hospital are recommended to clearly check the possibility of side effects and the scope of the hospital's responsibility during the consultation process, beyond just the aesthetic effects of the procedure, and to thoroughly review the consent forms.