In-depth Analysis Report
Representative Director Seul Chul-hwan
Established around 2000, JW Jeongwon Plastic Surgery is one of Korea's leading clinics with 25 years of history. Located in Samseong-dong, it promotes honest medical practices free of 'Shadow Doctors' and specialized care.
A plastic surgery specialist from Yonsei University, he is a world-class authority in breast surgery, known to the public as the "Godfather of Breasts" for his humorous handling of media controversies.
Medical staff specialize in breast, rhinoplasty/reconstruction, and eye surgery/anti-aging. The clinic demonstrates particular strength in high-difficulty revision surgeries and complex reconstruction.
Actively attracts overseas patients from Thailand, Vietnam, and Russia. High awareness in Southeast Asia through broadcast sponsorships like 'Make Me Over Thailand', the Thai version of Let Me In.
Education
Career
Academic Activities
Specialized Medical Field
Director Seul Chul-hwan specializes in comprehensive breast surgery, including augmentation, reduction, lift (mastopexy), reconstruction, and gynecomastia. He possesses unrivaled expertise in endoscopic surgery, contributing a textbook chapter on 'Transaxillary Endoscopic Breast Augmentation'.
The 'Godfather of Breasts'
Director Seul gained the unique nickname 'Godfather of Breasts' after a past SBS documentary segment was "evil-edited" and circulated online. While initially controversial, he humorously clarified the incident via his YouTube channel, transforming it into a positive image as an 'honest doctor' and 'a doctor sincere about breast surgery'. He now uses the nickname to connect with patients.
Philosophy of Care
"Surgery is not stamped out like in a factory, but a combination of art and medicine tailored to the individual characteristics of the patient."
He prioritizes direct involvement from consultation to surgery and post-operative care by the attending physician, emphasizing personalized treatment and direct progress checks over mechanical management.
JW Jeongwon Plastic Surgery, established around 2000, is a first-generation large plastic surgery clinic in Korea with approximately 25 years of clinical experience. It has grown into a significant medical institution, occupying the 3rd to 7th floors of the JW Jeongwon Plastic Surgery Building.
Address: 553 Samseong-ro, Gangnam-gu, Seoul (near Samseong Jungang Station).
Beyond simple cosmetic surgery, the hospital focuses on reconstructive and high-difficulty revision surgery, operating under the slogan "The difference in skill is the difference in results." It advocates 'Righteous Management' based on staff expertise, avoiding unreasonable expansion.
JW Jeongwon strongly advocates being a 'Hospital without Shadow Doctors (Ghost Surgery).' It adheres to the principle that the consulting director performs the entire surgical process, ensuring patient safety and trust.
A leader in attracting overseas patients, supporting multilingual interpretation in English, Chinese, Thai, Vietnamese, and Russian. Major target countries include Thailand, Vietnam, Russia, China, and Japan. They partnered with 'Make Me Over Thailand' and recently announced entry into the Indonesian market.
A core specialty of Director Seul Chul-hwan, focusing on advanced techniques and patient safety.
Led by Director Suh Man-koon, the Rhinoplasty Center handles numerous high-difficulty revision cases.
Specialized care by Director Choi Hong-lim and Kang Hong-dae for youthful and natural eye and facial rejuvenation.
Dr. Suh Man-koon
Rhinoplasty Center Director
Authority in rhinoplasty, especially revision & reconstructive surgery. Focuses on natural and safe results, resolving functional problems.
Dr. Choi Hong-lim
Eye Surgery & Anti-aging Center Director
Specializes in blepharoplasty and anti-aging (mid-face lifts). Restores aging eyes naturally, received Excellent Paper Award from KSAPS.
Dr. Kang Hong-dae
Eye Surgery & Anti-aging Specialist
Known for delicate eye surgeries and anti-aging treatments.
Dr. Lee Eui-min
Anesthesiology & Pain Medicine Specialist
Exclusively monitors patient's vital signs during surgery, ensuring safety.
High trust in medical staff (former university hospital professors) and the resident anesthesia system. Patients appreciate it being "not a factory-type clinic."
High satisfaction with directors directly explaining surgical methods and limitations in detail, offering "conscientious consultation" without recommending unnecessary procedures.
Many reviews praise "natural" results, especially in breast surgery and nose revision, often noting that "functional problems were resolved."
For representative directors, there are opinions about long waiting times for consultations and surgery due to high demand and increasing international patients.
Some patients find the doctor's honest and direct advice (e.g., "This surgery has little effect," "It's better not to do it") a bit intimidating, but it is also interpreted as a conviction to prevent over-treatment.
On platforms like 'Sungyesa' and 'Gangnam Unni,' JW Jeongwon Plastic Surgery maintains a strong image as a safe hospital without brokers. Director Seul Chul-hwan's 'Godfather of Breasts' meme has contributed to a friendly image, with widespread acknowledgment of his skills.
JW Jeongwon Plastic Surgery and Representative Director Seul Chul-hwan occupy the position of a 'Premium Hospital that adheres to principles and basics' in the Korean plastic surgery market.
Medical staff like Seul Chul-hwan (Breast), Suh Man-koon (Nose), and Choi Hong-lim (Eyes) are academic authorities, offering high-level medical services across various plastic surgery fields.
A 25-year accident-free record and a strict policy against 'Shadow Doctors' instill strong patient confidence, reflecting a philosophy that values 'results' and 'safety' over aggressive marketing.
A robust network of overseas patients and significant awareness in the Asian region underscore the hospital's strong brand value and international appeal.
Comprehensively, JW Jeongwon Plastic Surgery is analyzed as a suitable hospital for patients who prioritize safe and natural results, and seek expertise for high-difficulty revision surgeries. Director Seul Chul-hwan leads the hospital's growth with outstanding medical skills and a flexible, communicative approach to the public.
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