Analysis Report

Golden Diamant Plastic Surgery

In-depth Analysis of Representative Director Song Sang-hoon

Perioral Aesthetics Tissue Preservation Premium Medical Spa

Executive Summary

Strategic Convergence

Golden Diamant (골든디아망성형외과의원) merges high-end reconstructive plastic surgery with premium medical spa services, launching expanded operations in January 2025.

Expert Leadership

Led by Representative Director Song Sang-hoon, a veteran specialist with over 20 years of experience, renowned as a pioneer in perioral (mouth and lip) aesthetics.

Unique Philosophy

Distinguishes itself through a "Tissue Preservation" philosophy, aiming to minimize scarring and tissue damage while achieving optimal aesthetic improvements.

Premium Positioning

Marketed with a premium positioning, evidenced by its Cheongdam-dong location, higher pricing, and emphasis on private, customized patient experiences.

Institutional Overview

Foundation and Evolution

Golden Diamant Plastic Surgery is the evolution of Dr. Song Sang-hoon's long-standing practice, tracing back to **Golden View Plastic Surgery**, known for *ipmae* (mouth/lip) surgery. The clinic grand opened in its current form on **January 2, 2025**, after absorbing "Le Diamant," a clinic renowned for its spa and medical skincare services, creating a hybrid "Beauty Medical Center."

Location and Facilities

  • Address: 3rd Floor (Units 311-312), Building A, Cheongdam Square, 420 Dosan-daero, Gangnam-gu, Seoul.
  • Accessibility: Situated near Apgujeong Rodeo Station (Exit 4), in Seoul's luxury fashion and medical tourism district.
  • Facility Concept: Designed for privacy and comfort, featuring dedicated recovery rooms and high-end spa facilities. Focuses on "Golden Surgery," "Medical Skin Care," and "Golden Diamant Spa."

Operational Philosophy: "Tissue Preservation"

The core philosophy is "Tissue Preservation" (조직 보존 성형), which prioritizes minimizing damage to original tissues during surgery. This approach is crucial for reducing recovery time and scarring, particularly in philtrum and lip surgeries. The clinic also emphasizes "Custom Plans" over trend-following, aiming to harmonize aesthetic changes with each patient's unique facial proportions.

Minimize tissue damage, maximize natural beauty. Every face is a unique masterpiece requiring a custom approach.

Profile of Representative Director Song Sang-hoon

Professional Background and Education

Dr. Song Sang-hoon is a board-certified Plastic Surgery Specialist with a distinguished career spanning over two decades, deeply specializing in facial contouring and soft tissue manipulation, particularly in the lower third of the face.

  • Current Role: Representative Director, Golden Diamant Plastic Surgery.
  • Past Positions:
    • Representative Director, Golden View Plastic Surgery (13 years).
    • Center Head, Golden View Plastic Surgery Center at V&MJ Dermatology.
    • Representative Director, Gangnam SOO Hospital.
    • Clinical Professor and Clinical Instructor, Department of Plastic Surgery, Korea University.

Clinical Expertise: "The Master of Lip Surgery"

Dr. Song is widely recognized as a "first-generation" specialist in mouth and lip surgery (입매성형) in Korea, dedicating his career to the complex perioral region.

  • Academic Contributions: Consistently presented papers and research on lip and mouth surgery for 19 years at the Korean Society of Plastic and Reconstructive Surgeons (PRS KOREA).
  • Industry Leadership: Serves as a Key Opinion Leader (KOL) and clinical trainer for major global aesthetic companies like Allergan (Juvederm) and Merz (Belotero), and authored a guidebook on lip procedures.

Professional Affiliations

  • Korean Society of Plastic and Reconstructive Surgeons (KSPRS) - Regular Member.
  • Korean Society for Aesthetic Plastic Surgery (KSAPS) - Regular Member.
  • Korean Cleft Palate-Craniofacial Association - Regular Member.
  • Korean Society for Anti-Aging Plastic Surgery - Regular Member.
  • International Society of Plastic Surgery (ISAPS) - Regular Member.

Clinical Specializations and Key Procedures

Perioral Aesthetics (Mouth & Lip Surgery)

  • Philtrum Reduction (인중 축소술)

    Utilizes "Golden View Philtrum Reduction," "Hybrid Philtrum Reduction," and "Tetra Scarless Philtrum Reduction" techniques. Focuses on achieving an ideal philtrum-to-chin ratio (1:2) and minimizing scarring through "tissue preservation."

  • Corner of Mouth Lift (입꼬리 수술)

    Addresses downturned mouths or aging signs by repositioning muscles and skin for a brighter, more youthful expression.

  • Cupid Lip Filler & Shaping

    A "Custom Design" procedure leveraging Dr. Song's expertise as a filler trainer to create harmonized lip volume and shape.

  • Philtrum Dimple Creation (인중골 성형)

    Creates a distinct philtral column for a defined upper lip area, often using a "C-curl" method to enhance the side profile.

Anti-Aging and Lifting

  • Double Chin Muscle Binding (이중턱 근육 묶기)

    Beyond liposuction, this procedure involves fat removal and surgical tightening of underlying muscles for a sharp jawline with minimal incisions.

  • Facial Lifting

    Includes MACS Lift, Golden View One-Day Lift, and Neck Lifting, targeting the mid-to-lower face for comprehensive rejuvenation.

Integrated Medical Spa (Le Diamant)

  • Post-Op Recovery

    Specialized swelling and scar management programs utilizing stem cell therapies (MCT) and advanced laser treatments.

  • Medical Skincare

    Offers high-end energy-based devices like Ulthera, Thermage FLX, Inmode, and Potenza for non-surgical lifting and skin tightening.

  • Spa Therapies

    Provides luxury manual therapies and Indiba treatments for both face and body, enhancing the overall patient experience.

Reputation and Market Analysis

Positive Factors (Strengths)

  • Expertise: Dr. Song is lauded as a "Master" of lip surgery, consistently delivering natural results that avoid an "overdone" appearance.
  • Honest Counseling: Patients frequently highlight Dr. Song's conservative approach, where he dissuades unnecessary procedures, prioritizing harmonious outcomes over upselling.
  • Detailed Explanations: Consultations are thorough, with realistic discussions on anatomical limitations, potential outcomes, and side effects, including scarring.
  • Digital Transparency: Active YouTube channel showcasing "no photoshop" before-and-afters and Dr. Song's personal explanations of procedures.

Considerations (Weaknesses/Concerns)

  • Cost: The clinic is perceived as expensive compared to market averages, aligning with its Cheongdam-dong location and premium positioning.
  • Accessibility: Booking appointments with Dr. Song can be challenging due to high demand and limited availability.
  • Scarring: While the clinic specializes in scar minimization, reviews acknowledge that some degree of scarring is an inevitable, albeit manageable, part of philtrum surgery recovery.

Conclusion

Golden Diamant Plastic Surgery represents a specialized, high-end segment of the Korean medical aesthetic market. Under the leadership of Dr. Song Sang-hoon, the clinic has successfully carved a niche as a premier destination for perioral (lip and philtrum) surgery.

1. Unmatched Specialization

With 20+ years of focused experience, Dr. Song's expertise in lip and lower-face anti-aging surgeries positions Golden Diamant as a leading authority.

2. Holistic Patient Approach

The integration of Le Diamant Spa offers a continuum of care, from surgical excellence to high-end post-operative and medical spa services.

3. Premium Quality Positioning

Operating with a "quality over quantity" philosophy, the clinic's premium pricing and detailed, honest consultations reflect its commitment to superior outcomes.

4. Strong Trust Factors

Transparency regarding surgical limitations and a conservative approach to recommendations build a strong reputation for safety and reliability.

For patients seeking specialized correction of the mouth area or high-end anti-aging procedures in Seoul, Golden Diamant Plastic Surgery stands out as a top-tier option, provided they are prepared for the premium cost structure and potential wait times for the representative director.