Analysis Report

Grida Plastic Surgery

Dr. Kim Hyun-soo, Representative Director

Revision Surgery Facial Aesthetics Gangnam Clinic

Key Insights

Institution Overview

Grida Plastic Surgery (그리다성형외과의원) is a specialized aesthetic clinic located in the heart of Gangnam, Seoul, focusing on facial aesthetics including eyes, nose, and anti-aging procedures.

Leadership

The clinic is led by Dr. Kim Hyun-soo, a board-certified plastic surgeon with a background from The Catholic University of Korea and significant experience at major industry players like JK and BK Plastic Surgery.

Clinical Focus

The clinic is particularly noted for revision surgeries (eyes and nose), natural adhesion double eyelid surgery, and anti-aging lifting procedures.

Reputation

Market data indicates a high level of patient satisfaction regarding surgical outcomes and doctor interactions, though some variability exists regarding administrative/counseling staff experiences.

Representative Director: Dr. Kim Hyun-soo

The core competency of Grida Plastic Surgery is anchored in the expertise of its Representative Director, Dr. Kim Hyun-soo. His career trajectory combines rigorous academic training with high-volume clinical experience at some of Korea's largest plastic surgery institutions.

Academic Background & Board Certification

  • Board-Certified Plastic Surgeon
  • Graduated from The Catholic University of Korea, College of Medicine
  • Former Clinical Assistant Professor at Seoul St. Mary’s Hospital (Catholic University of Korea)
  • Outpatient Professor and Advisory Doctor at The Catholic University of Korea, Department of Plastic Surgery

Professional Career

  • Former Director at JK Plastic Surgery
  • Former Director at BK Plastic Surgery
  • Former Representative Director at Deluxe Plastic Surgery
  • Current: Representative Director at Grida Plastic Surgery

Professional Memberships & Academic Activities

  • International Member of the American Society of Plastic Surgeons (ASPS)
  • Lifetime Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
  • Member, Korean Society of Aesthetic Plastic Surgery (KSAPS)
  • Member, Korean Cleft Palate-Craniofacial Association
  • Active Member: KSPRS Eye Plastic Surgery Research Committee
  • Active Member: KSPRS Nose Plastic Surgery Research Committee
  • Active Member: KSPRS Anti-Aging Plastic Surgery Research Committee

Medical Philosophy

“

"There is no single correct answer in plastic surgery." Procedures must be tailored to the individual's desires and anatomical limitations.

  • Is this surgery truly necessary for the patient?
  • Is there a better method available?
  • Can I deliver a result that satisfies the patient's specific needs?

He advises patients to have a concrete idea of what they want rather than relying solely on external recommendations, noting that unlike purchasing a product, surgery is a permanent alteration to one's body.

Medical Team Structure

While Dr. Kim Hyun-soo leads the clinic, Grida Plastic Surgery operates as a team of specialists, including other board-certified surgeons, allowing for specialization in different anatomical areas.

Dr. Lee Min-cheol (이민철)

  • **Position:** Director / Plastic Surgery Specialist
  • **Background:** Graduated from The Catholic University of Korea; trained at Seoul St. Mary's Hospital.
  • **Previous Experience:** Former Director at The Way Plastic Surgery and Yuno Plastic Surgery.
  • **Specialties:** Eyes, Nose, Liposuction/Fat Grafting, Lifting.
  • **Philosophy:** Emphasizes "harmony and familiarity" over excessive alteration.

Dr. Han So-eun (한소은)

  • **Position:** Director / Plastic Surgery Specialist
  • **Education:** Master's degree from Sungkyunkwan University School of Medicine.
  • **Specialties:** Breast Surgery.
  • **Role:** Allows for specialized care for female patients, particularly in breast augmentation and correction, often marketed under "Female Doctor" care for patient comfort.

Hospital Information & Infrastructure

Location and Accessibility

Grida Plastic Surgery is strategically situated in the Gangnam district, the epicenter of Korea's plastic surgery industry.

  • **Address:** 12th Floor, YBM Building, 408 Gangnam-daero, Gangnam-gu, Seoul
  • **Accessibility:** Approximately 1 minute from Gangnam Station (Exit 11), highly accessible for domestic and international patients.
  • **Operating Hours:** Weekdays: 10:00 AM – 7:00 PM | Saturdays: 10:00 AM – 5:00 PM | Closed on Sundays and Public Holidays.

Facility and Environment

The clinic's infrastructure is designed to support a comprehensive "One-Stop" medical service, encompassing consultation, surgery, recovery, and post-operative care.

  • **Surgical Environment:** Sterile operating rooms with advanced monitoring systems to track patient vitals.
  • **Recovery Facilities:** Dedicated recovery rooms ensure patient stability immediately following surgery.
  • **Equipment:** Utilizes medical devices from recognized suppliers in the US, Germany, and Korea, emphasizing technological reliability.

Clinical Specialties & Major Procedures

Grida Plastic Surgery offers a broad spectrum of aesthetic procedures, but market data and promotional materials highlight specific areas of expertise.

Oculoplasty (Eye Surgery)

  • Natural Adhesion Method (non-incisional/minimally invasive)
  • Canthoplasty & Restoration (epicanthoplasty, lateral, lowering, reconstruction for side effects)
  • Middle-Aged Eye Surgery (Upper/Lower Blepharoplasty, Sub-brow Lift)

Rhinoplasty (Nose Surgery)

  • Corrections for low, bulbous, deviated, short/long noses
  • Utilization of autologous cartilage (septal, ear, rib)
  • Significant focus on Revision Rhinoplasty (correcting contractures, dissatisfaction)

Anti-Aging & Lifting

  • Endoscopic Forehead Lift (surgical, minimal scarring)
  • Face Lift (comprehensive for mid & lower face)
  • Non-Surgical options: "Onda Lifting," thread lifts (Mint Lift)

Body and Breast Surgery

  • Breast: Augmentation, reduction, and mastopexy (HD endoscopy for precision)
  • Body Contouring: Liposuction (abdominal, thighs, arms) and fat grafting

Operational Systems & Safety Protocols

Safety is a critical differentiator in the Korean plastic surgery market. Grida Plastic Surgery markets several key systems to reassure patients.

Real-Name Surgical System

The clinic explicitly states that they do not use "Shadow Doctors." They emphasize that the specialist consulted is the one who performs the surgery and manages post-operative care.

Anesthesia and Monitoring

Sources indicate that the clinic collaborates with anesthesiology specialists. Equipped with emergency power systems (UPS) and defibrillators to handle unexpected medical emergencies.

1:1 Customized Care

The clinic promotes a holistic approach where a dedicated medical team manages the patient's journey from diagnosis to post-surgical management (swelling management, scar care).

Market Reputation & Analysis

Quantitative Metrics

  • **Gangnam Unni App:** The clinic holds a rating of 9.2/10 with over 4,200 reviews, indicating a high volume of patient traffic and generally positive feedback.
  • **Babitalk App:** A rating of 4.2/5 suggests solid performance, though slightly lower than the near-perfect scores seen on some platforms.
  • **Yeoshin Ticket:** Dr. Kim Hyun-soo has a high rating with verified "receipt-certified" reviews.

Pricing and Transparency

The clinic appears to share pricing on major platforms (Yeoshin Ticket, Gangnam Unni), which aligns with the trend of price transparency in the Korean market.

  • Natural Adhesion Eyelid Surgery: Approx. 770,000 KRW (event price)
  • Complex Eye Revision (Natural adhesion + Canthoplasty restoration): Approx. 4,000,000 KRW
  • Full Eyelid Package (Incision + Ptosis + Epicanthoplasty + Fat removal): Approx. 2,700,000 KRW

Qualitative Feedback Analysis

Positive Sentiment

  • **Surgical Outcomes:** Patients frequently praise the "natural" results, particularly for eye surgeries (natural adhesion) and difficult revision cases.
  • **Doctor Interaction:** Dr. Kim and Dr. Lee are often described as kind, professional, and thorough in their explanations, not rushing the consultation process.
  • **Trust:** The detailed design process before surgery is cited as a confidence-building factor.

Negative/Critical Sentiment

  • **Counseling/Administrative Staff:** There are isolated but detailed reports of dissatisfaction with the counseling managers (consultants), specifically being dismissive of high-difficulty cases and heavily focusing on cost.
  • **Waiting Times:** As with popular clinics, wait times can be an issue due to patient volume.

Conclusion

**Grida Plastic Surgery** positions itself as a reliable, specialist-driven institution in the competitive Gangnam market. Under the leadership of **Dr. Kim Hyun-soo**, the clinic leverages a strong academic foundation and extensive clinical experience to attract patients seeking high-quality aesthetic outcomes.

Strengths

  • **Expertise in Revision Surgery:** The clinic is a strong contender for patients seeking to correct previous failed surgeries, particularly in the eyes and nose.
  • **Medical Pedigree:** The background of the medical team (Catholic University alumni, ex-university professors) adds a layer of credibility.
  • **Safety Focus:** Commitment to real-name surgery and safety monitoring addresses primary patient concerns in the sector.

Considerations

  • **Administrative Experience:** While medical care is highly rated, potential patients should be aware that experiences with administrative staff (consultants) may vary, as is common in high-volume clinics.

*Disclaimer: This report is based on publicly available data, reviews, and clinic disclosures as of late 2024 and 2025. Medical decisions should always be made after personal consultation with a qualified professional.*