Analysis Report

Kibbum Plastic Surgery

In-depth Analysis of Representative Director Jeong Cheol-hyun

Specialist-Led Ethical Practice Minimally Invasive

Key Points

Institution Overview

Kibbum Plastic Surgery, led by Dr. Jeong Cheol-hyun in Gangnam, Seoul, emphasizes "joy" through aesthetic improvement, prioritizing safety and natural results.

Expert Leadership

Dr. Jeong Cheol-hyun is a board-certified Plastic Surgery Specialist, former university hospital department head, and adjunct professor, known for rhinoplasty and anti-aging procedures.

Specialized Focus

Renowned for "Misko" (non-surgical thread rhinoplasty), "Easy Square Jaw" reduction, and specialized men's eye surgery, utilizing patented, minimally invasive techniques.

Commitment to Safety

Implements a strict "No Ghost Surgery" policy, ensuring board-certified specialists perform all procedures with CCTV monitoring and real-name staff disclosure.

Profile of Dr. Jeong Cheol-hyun

Academic & Professional Qualifications

Dr. Jeong is a board-certified Plastic Surgery Specialist, a qualification that distinguishes him from general practitioners performing cosmetic procedures. His background includes significant academic and clinical leadership roles:

  • Specialization: Plastic Surgery Specialist (Board Certified)
  • Former Head: Department of Plastic Surgery at Chuncheon Sacred Heart Hospital
  • Adjunct Professor: Hallym University College of Medicine

Professional Memberships & Clinical Expertise

Dr. Jeong maintains active membership in South Korea's most prestigious plastic surgery societies, indicating active engagement with peer review and continuous medical education. His clinical focus spans facial contouring, rhinoplasty, and oculoplasty, integrating minimally invasive techniques for optimized patient recovery and natural outcomes.

  • Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
  • Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
  • Member, Korean Association of Plastic Surgeons
  • Member, Korean Cleft Palate-Craniofacial Association
  • Member, Korean Society for Surgery of the Hand
  • Member, Eye Plastic Surgery Research Society (KSPRS)
  • Member, Rhinoplasty Research Society (KSPRS)
  • Member, Facial Contouring Plastic Surgery Research Society

Institutional Overview & Philosophy

Our Guiding Philosophy

"We cannot promise all the joys in the world, but we promise the joy that comes from beauty."

The clinic operates on a patient-centric model emphasizing three core pillars:

  • 1. Safety First

    Implementation of strict sterilization systems and safety protocols to prevent medical accidents.

  • 2. Honesty and Integrity

    Strict adherence to the "Real-Name System" for medical staff, ensuring the consulting doctor is the operating doctor, eliminating "ghost surgery."

  • 3. Continuous Research

    The medical team engages in ongoing academic research to adopt and refine advanced surgical techniques.

Location & Accessibility

Kibbum Plastic Surgery (Korean: 기쁨성형외과) is strategically located in the competitive medical district of Gangnam, Seoul, near Yangjae Station, a major transportation hub.

Address:

2nd Floor, SK Hub Primo, 240 Gangnam-daero, Gangnam-gu, Seoul (953-1 Dogok-dong)

Accessibility:

Directly accessible via Yangjae Station (Line 3 and Shinbundang Line), Exit 3 or 4, for easy patient access.

Operational Details

Operating Hours:

  • Weekdays (Mon, Tue, Wed, Fri): 10:00 AM – 7:00 PM
  • Thursday: Closed (Humyu)
  • Saturday: 10:00 AM – 6:00 PM
  • Sunday/Holidays: Closed
  • Lunch Break: 12:00 PM – 1:00 PM

Contact & Reservation:

Phone: 02-578-9540

Digital Channels: KakaoTalk, Naver Cafe, Official Website for consultations and reservations.

Major Clinical Procedures

Rhinoplasty & "Misko" (Thread Rhinoplasty)

The clinic is a recognized provider of "Misko," bridging the gap between dermal fillers and surgical rhinoplasty, using patented PDO threads for structural support.

  • Misko Procedure: 10–30 min, no incision, immediate return to daily life. Stimulates tissue, provides mechanical lift, often combined with fillers. Dr. Jeong is a frequent performer.
  • Surgical Rhinoplasty: Uses implants (silicone) and autologous cartilage. Emphasizes "Slim-fit" alar reduction for wide nostrils without compromising respiratory function.

Oculoplasty (Eye Surgery)

Specialized solutions for eyelid surgery, distinguishing between female and male aesthetics.

  • Natural Adhesion Method: Non-incisional double eyelid technique (1-2mm holes) for natural adhesion, minimal scarring, and reduced fold unraveling risk.
  • Men's Eye Surgery: Specialized protocol by Dr. Jeong for a sharp, defined, masculine eye shape, often with ptosis correction, avoiding an "overly deep" look.
  • Canthoplasty: Epicanthoplasty (front slit) and lateral canthoplasty to extend the horizontal length of the eye.

Facial Contouring: "Easy Square Jaw"

Promotes "Easy Square Jaw" (Easy Sagak-teok) as a safer alternative to full mandibular angle resection.

  • Technique: Minimal incision near the ear or scalp to access the jawbone, focusing on grinding/reducing cortical bone and the angle.
  • Benefits: Significantly reduces swelling, pain, and recovery time compared to traditional intraoral approaches, marketed for a smoother jawline with less downtime.

Anti-Aging & Lifting

Utilizes high-intensity focused ultrasound (HIFU) and thread lifting for facial rejuvenation.

  • Doublo Lifting: Non-surgical HIFU procedure targeting the SMAS layer to stimulate collagen and tighten skin.
  • Facelift: Surgical procedure for more advanced aging, removing excess skin and tightening underlying tissues.

Market Reputation & Patient Feedback

Quantitative Ratings

Gangnam Unni:

Approximately 9.1/10 based on over 790 evaluations. High marks for "Kindness" and "Professionalism."

Goodoc:

Satisfaction score of 4.5/5, with full marks often given for satisfaction and professionalism.

Qualitative Feedback Analysis

Positive Themes:

  • Natural Results: Patients frequently praise Dr. Jeong for avoiding "over-done" looks, particularly in rhinoplasty and eye surgery.
  • Detailed Consultation: Reviews often mention that Dr. Jeong provides detailed explanations and does not pressure patients into unnecessary procedures.
  • Staff Kindness: The medical staff and nurses are frequently described as kind and accommodating.

Critiques & Limitations:

  • Longevity of Non-Surgical Procedures: Some patients noted that the effects of the "Misko" procedure (thread rhinoplasty) lasted only a few months, which is a known limitation of absorbable threads compared to surgical implants.
  • Wait Times: Due to the clinic's popularity and the director's detailed consultation style, some patients have reported wait times even with appointments.

Safety Protocols & Medical Ethics

"No Ghost Surgery" Policy

In an industry occasionally plagued by ethical concerns, Kibbum Plastic Surgery emphasizes transparency and patient safety as core differentiators. The clinic explicitly states that there are "No Ghost Doctors" (shadow doctors). They guarantee that the board-certified specialist (Dr. Jeong) who consults with the patient is the same surgeon who performs the procedure. This is a critical trust factor in the Korean plastic surgery market.

Comprehensive Safety Infrastructure

  • CCTV Monitoring: Presence of CCTV in operating areas to ensure transparency and patient safety, aligning with recent legislative trends in South Korea regarding operating room surveillance.
  • Anesthesia Safety: Utilizes real-time monitoring systems during sedation and local anesthesia to track patient vitals.
  • Strict Sterilization: Rigorous hygiene management systems are in place to prevent post-operative infections.

Conclusion

Kibbum Plastic Surgery, under the leadership of Dr. Jeong Cheol-hyun, occupies a solid position in the Gangnam aesthetic market as a specialist-driven clinic. It differentiates itself through a commitment to ethical medical practices (anti-ghost surgery), specialized expertise in minimally invasive rhinoplasty (Misko) and men's eye surgery, and a philosophy of natural beauty. Dr. Jeong's background as a university hospital professor adds a layer of academic credibility to the clinic's offerings. While non-surgical procedures like Misko offer quick aesthetic improvements with minimal downtime, patient feedback suggests prospective clients should have realistic expectations regarding the longevity of such treatments. Overall, the clinic is highly regarded for its safety standards, transparency, and the technical proficiency of its representative director.

Ethical Practice Specialized Expertise Natural Aesthetics