Analysis Report

Navi Plastic Surgery

Representative Director Shin Ye-sik In-depth Analysis

Safety First Expert Collaboration Responsible Care

Key Findings

Institution Status

Navi Plastic Surgery emphasizes a 25-year accident-free record and is known for operating a real-name surgery system without 'Shadow Doctors' (ghost surgery).

Medical Team Composition

Features a collaborative system between two representative directors (father-son, Yonsei University alumni): Shin Ye-sik (facial surgeries) and Shin Dong-woo (breast, body, functional nose).

Key Clinical Areas

Core treatment subjects include rhinoplasty revision, functional rhinoplasty, endoscopic breast augmentation, and facelifts. Utilizes advanced diagnostic equipment such as 3D CT and virtual plastic surgery simulation (Crisalix).

Reputation & Issues

Maintains high ratings on online platforms, and public awareness has risen due to Director Shin Dong-woo's media appearance (Netflix's 'Single's Inferno 2'). Past news regarding narcotics ('Navi' nickname for Phentermine) clarified as not directly connected to the hospital.

Medical Leadership Profile

Navi Plastic Surgery features a father-son collaborative system combining the know-how of first-generation plastic surgery specialist Director Shin Ye-sik and the trendy sense of second-generation Director Shin Dong-woo.

Representative Director Shin Ye-sik

Founder and representative director of Navi Plastic Surgery, a plastic surgery specialist with extensive clinical experience.

Education & Qualifications:

  • Graduated from Yonsei University College of Medicine.
  • Completed Plastic Surgery Specialist course at Yonsei University College of Medicine.
  • Board Certified Plastic Surgeon.

Key Career:

  • Former Representative Director of LeeJiHam Plastic Surgery & Dermatology.
  • Adjunct Professor of Plastic Surgery at Yonsei University, Ajou University, and Soonchunhyang University.
  • Plastic Surgery Fellowship at UCLA, USA.
  • Botox (Allergan) Key Doctor (America).

Academic Activities:

  • Life Member of the Korean Society of Plastic and Reconstructive Surgeons.
  • Regular Member of the Korean Society for Aesthetic Plastic Surgery.
  • Regular Member of the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS).
  • Planning Director of the Botox-Filler Research Society.

Specialty Fields:

Mainly in charge of precise facial surgeries such as Rhinoplasty (including revision), Blepharoplasty, and Facelift/Lifting. Based on long experience, he adheres to a surgical style that prioritizes naturalness and safety.

Representative Director Shin Dong-woo

Son of Director Shin Ye-sik and serves as the co-representative director. High public awareness through media appearances and stands out in body contouring.

Education & Qualifications:

  • Graduated from Yonsei University College of Medicine and completed Plastic Surgery Specialist training at Severance Hospital.
  • Board Certified Plastic Surgeon.

Key Career:

  • Plastic Surgery Fellowships at UCLA, University of Chicago, and Georgetown University, USA.
  • Adjunct Professor of Plastic Surgery at Yonsei University.
  • Appeared on Netflix variety show 'Single's Inferno 2'.
  • Prize winner at 2021 Mister International Korea (3rd Place).

Specialty Fields:

Focuses on Breast Surgery, Body Contouring (Liposuction/Fat Grafting), and Functional Rhinoplasty.

  • Possesses academic competence, being listed as the first author of SCIE papers regarding breast anatomy and head reconstruction.
  • Identifies patient needs based on a young sense and communication skills, showing particular strength in 'surgeries that improve both function and aesthetics'.

Hospital Information and Infrastructure

Basic Information and Location

Navi Plastic Surgery is located on the 9th and 10th floors of the CK Building, 559 Gangnam-daero, Seocho-gu, Seoul. Geographically, it is located right in front of Exit 8 of Nonhyeon Station (Line 7 and Shinbundang Line, Gwangsaeng Pharmacy building), offering excellent accessibility and proximity to the Gangnam Station and Sinnonhyeon Station commercial districts.

  • Medical Hours: Weekdays 10:00 AM ~ 7:00 PM, Saturdays 10:00 AM ~ 3:00 PM (Closed on Sundays and Public Holidays)
  • Contact: 02-567-5400

Hospital History and Philosophy

Navi Plastic Surgery operates under the slogan "Wings to Beauty" and promotes the fact that no medical accidents have occurred for approximately 25 years since its opening as a core value. The hospital's operational philosophy is 'Do no Harm', taking a conservative yet safety-centered approach that avoids recommending unreasonable surgeries and values individual harmony and balance.

Facilities and Safety Systems

University-hospital-level equipment and systems are established for patient safety and precise diagnosis.

  • Diagnostic Equipment: Precise analysis of nasal skeletal structure, presence of septal deviation, and inferior turbinate hypertrophy is conducted via 3D-CT, and 3D Crisalix equipment is possessed for breast surgery simulation.
  • Operating Room Environment: A Real-Name Surgery System is implemented to prevent ghost surgeries, and CCTV capable of recording the entire surgical process is installed.
  • Emergency System: In addition to the presence of anesthesiologists, the clinic possesses professional equipment such as defibrillators to handle emergency situations and operates a thorough sterilization and disinfection system.

Key Clinical Subjects and Procedure Features

Navi Plastic Surgery offers comprehensive medical services from facial plastic surgery to body contouring, but is evaluated to have particular strengths in rhinoplasty and breast surgery.

Rhinoplasty

A core clinical field of Navi Plastic Surgery, specialized not only in simple cosmetic surgery but also in surgeries resolving functional issues.

  • Customized Surgery: Based on 3D CT analysis for various types (low, humped, deviated, bulbous nose).
  • Use of Materials: Prioritizes autologous tissues (septal, ear, rib cartilage) and fascia for implant visibility prevention.
  • Functional Rhinoplasty: Corrects nasal obstruction (septal deviation, nasal valve stenosis) simultaneously.
  • Revision Surgery: Handles high-difficulty cases, combining otolaryngological knowledge for functional restoration.

Breast and Body Surgery

A field strengthened after Director Shin Dong-woo joined, pursuing both safety and aesthetics.

  • Breast Surgery: Uses premium implants (Motiva, Mentor Xtra), precise dissection with endoscope, 'cleavage line' design. Director Shin Dong-woo is a Motiva Key Doctor.
  • Body Contouring: Corrects body lines through liposuction (micro-cannulas) and autologous fat grafting. Recently introduced an obesity management program combined with Wegovy prescription.

Anti-aging & Petit Procedures

  • Lifting: Step-by-step solutions (facelifts, thread lifting, laser lifting - Shurink, Volnewmer).
  • Skin Boosters: Procedures aiding skin regeneration (Juvelook, Rejuran Healer), active research activities.

Reputation and Patient Review Analysis

Positive Evaluations

Trust in Safety:

The title of '25 years accident-free' acts as a major factor giving trust to patients. In a plastic surgery market with high anxiety about ghost surgeries, the representative director responsibility system is a strong competitive edge.

Quality of Consultation:

Both Directors Shin Ye-sik and Shin Dong-woo are evaluated as thoroughly identifying patient needs and not recommending unnecessary surgeries during consultations. Director Shin Dong-woo, in particular, receives good reviews for his kind and caring consultation attitude.

Natural Results:

There is a tendency to pursue 'Natural Beauty' that harmonizes with the patient's original face rather than an excessively flashy style, leading to high satisfaction.

Media and Public Awareness

Director Shin Dong-woo's appearance on 'Single's Inferno 2' contributed significantly to expanding the hospital's awareness among the younger generation. The intellectual and self-disciplined image shown on the broadcast connects to the trust of the hospital.

Communicates with patients by providing plastic surgery information (e.g., natural vs. flashy nose) through a YouTube channel.

Issue Fact Check: 'Navi' Related Narcotics Reports

There were past news reports stating that 'nurses at a Gangnam plastic surgery clinic were addicted to the narcotic Navi', but this is analyzed not to be an issue of Navi Plastic Surgery itself.

  • Clarification: The 'Navi' mentioned in the report is a slang term for the appetite suppressant 'Phentermine' pill, which is shaped like a butterfly.
  • Conclusion: The 'Navi' in the news headline refers to the nickname of a drug, not a specific hospital name. Navi Plastic Surgery was actually distributing press releases emphasizing safety with a '0% medical accidents, 0% ghost surgery' campaign during that period. Therefore, directly associating the narcotics incident with Navi Plastic Surgery is likely an error.

Comprehensive Analysis and Conclusion

Hospital Characteristics and Competitiveness

  • 1. New & Old Harmony:

    A veteran with 25 years of experience (Shin Ye-sik) and a young specialist with the latest trends and academic competence (Shin Dong-woo) collaborate to provide both technical perfection and trendy sense.

  • 2. Safety First Principle:

    The accident-free record, CCTV installation, and real-name system prove the hospital's philosophy of placing patient safety as the top priority.

  • 3. Responsible Care:

    Unlike factory-type hospitals, they limit the number of surgeries per day or maintain a system where the representative director is solely responsible from consultation to surgery and post-op checkups.

Suggestions

Navi Plastic Surgery is judged to be a suitable hospital for patients who prefer safe and natural plastic surgery. It has particular strengths in fields requiring high-level skills such as rhinoplasty revision or functional rhinoplasty, and in breast surgery where safety is paramount. It is recommended that patients clearly convey their desired style (natural vs. flashy) during consultation and make a surgical decision after sufficiently checking expected results through 3D simulation, etc.

This report was written based on publicly available data and search results, and actual medical results may vary depending on the individual's condition.

Sources