Key Insights
Clinic Vision & Safety
Bringing "Gangnam-standard" & "Global-standard" to West Busan, strictly limiting surgeries to 2-3 daily for personalized, safe care.
Elite Director Profile
Dr. Lee Jin-ho, Seoul National University alumnus, board-certified plastic surgeon, with extensive experience from major Gangnam clinics and international training.
Specialized Clinical Focus
Expertise in Breast Surgery (micro-dissection), No-Implant Rhinoplasty (100% autologous), and Comprehensive Anti-aging (facelifts).
Academic & Innovative Leader
Awarded Best Presentation at TAAT 2024 for no-implant rhinoplasty research, active in international academic societies (ASPS, ASAPS).
Director Lee Jin-ho Profile
Education & Training
- Seoul National University College of Medicine (Graduate School of Medicine)
- Board-Certified Plastic Surgeon
- Plastic Surgery Fellowship/Training at Albany Medical Center, New York, USA
Professional Career
- Former Director: View Plastic Surgery (Gangnam)
- Former Director: DA Plastic Surgery (Gangnam)
- Former Director: AB Plastic Surgery (Gangnam)
- Current: Representative Director, New York Plastic Surgery (Busan)
Academic Activities & Awards
- **Awards:** Best Presentation Award at the 2024 TAAT (The Aesthetic & Anti-aging Tokyo) for research on rhinoplasty techniques.
- **Memberships:**
- Life Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
- Member, American Society of Plastic Surgeons (ASPS)
- Member, American Society for Aesthetic Plastic Surgery (ASAPS)
- Member, International Society of Plastic Regenerative Surgeons (ISPRES)
Hospital Information
Location & Facility
The clinic is situated in Hadan-dong, Saha-gu, Busan, specifically on the 3rd floor of the Samyoung Building, near Hadan Station. This location is strategic, aiming to serve the West Busan and Gyeongnam regions, which have historically had fewer high-end plastic surgery options.
The facility is designed to reflect a modern, high-end aesthetic, aligning with its "New York" branding. It includes dedicated recovery spaces and high-tech operating theaters equipped with advanced monitoring systems.
Brand Philosophy
The clinic's name, "New York Plastic Surgery," is derived from Dr. Lee's training experience in New York state and his vision to bring global medical standards to Busan.
The philosophy is encapsulated in the slogan "The New York of Northeast Asia," expressing a commitment to making Busan a hub for international-level medical services.
Safety and Operational Systems
New York PS distinguishes itself through a rigorous safety protocol that contrasts with the high-volume "factory" models often criticized in the industry.
- **Daily Surgery Cap:** Limits major surgeries to a maximum of 2 to 3 patients per day, ensuring peak concentration and eliminating "shadow doctors."
- **Real-time Monitoring:** Utilizes EtCO2 (End-tidal CO2) monitoring equipment to track patient respiration in real-time during sedation, a standard often reserved for university hospitals.
- **Staffing:** Nursing staff includes personnel with experience from Seoul National University Hospital, ensuring high-level perioperative care and infection control.
- **Emergency Preparedness:** Equipped with uninterruptible power supplies (UPS), cardiac defibrillators, and emergency kits (Dantrolene, etc.), with regular staff training for emergency scenarios.
Major Clinical Areas
Breast Surgery
Dr. Lee is positioned as an authority on breast surgery, emphasizing safety and natural aesthetics.
- **Micro-dissection:** Utilizes high-definition endoscopy to perform "dry pocket" dissection, minimizing bleeding and capsular contracture risk.
- **Hybrid Breast Augmentation:** Combining implants with fat grafting to soften the breast edge and improve tactile naturalness.
- **Correction of Asymmetry:** Expertise in surgical correction of unilateral breast asymmetry with chest wall deformity.
- **Breast Implant Illness (BII):** Offers specialized consultation and removal/replacement protocols for concerned patients.
- **High-Resolution Ultrasound:** Pre-operative and post-operative ultrasound scanning is standard.
Rhinoplasty (Nose Surgery)
His approach to rhinoplasty favors biological compatibility and structural stability.
- **No-Implant Rhinoplasty:** Advocates for 100% autologous tissue rhinoplasty (using ear/septal/rib cartilage) without artificial implants, significantly reducing risks.
- **Collaboration:** Maintains academic exchanges with Dr. Teoman Dogan (Turkey), a world-renowned expert in preservation rhinoplasty.
Anti-Aging (Face & Neck Lift)
Comprehensive rejuvenation with a focus on harmonious and lasting results.
- **Endoscopic Forehead Lift:** Addresses forehead wrinkles and drooping brows using minimal incisions and endoscopic visualization.
- **Face and Neck Lift:** Performs comprehensive SMAS (Superficial Musculo-Aponeurotic System) facelifts, emphasizing simultaneous improvement of face and neck.
- **Volume Restoration:** Utilizes excised SMAS tissue for volume augmentation in hollow areas.
Reputation & Patient Feedback
Positive Factors
- **High Patient Satisfaction:** Near-perfect rating (approx. 9.8 - 9.9/10) based on over 300 verified reviews on platforms like Gangnam Unni.
- **Detailed & Honest Consultations:** Patients frequently praise Dr. Lee for his thorough and ethical approach, often dissuading unnecessary procedures.
- **Exceptional Bedside Manner:** Reviews highlight his "kindness" and "delicacy," treating patients with respect rather than as commercial targets.
- **Natural & Satisfying Results:** Positive outcomes consistently reported, particularly in breast augmentation (natural feel) and rhinoplasty (natural shape).
Market Positioning & Considerations
New York Plastic Surgery is successfully positioning itself as a premium alternative for patients in Busan and Gyeongnam, leveraging Dr. Lee's "Gangnam Big Hospital" background and "Seoul National University" pedigree.
**Consideration for Growth:** Continuous public education and outreach are key to reinforcing the clinic's advanced techniques and safety protocols, further establishing its high-end brand in a decentralized market and overcoming geographical perceptions compared to Seoul.
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A New Standard in Aesthetic Surgery
**New York Plastic Surgery Clinic** and **Dr. Lee Jin-ho** represent a significant development in the medical landscape of Busan. Dr. Lee combines the prestige of **Seoul National University** education and **Gangnam** clinical experience with a philosophy centered on **safety** and **academic rigor**.
Safety-First Operations
Strict cap on daily surgeries and university-level monitoring systems ensure utmost patient safety.
Advanced Techniques
Focus on "No-implant" rhinoplasty and "Micro-dissection" breast surgery for superior results.
Global Standards
Continuous integration of international techniques through active participation in global conferences.
For patients in the southern region of Korea, Dr. Lee offers a compelling option that promises the technical proficiency of Seoul's top districts combined with a personalized, boutique medical experience.