Key Points
Specialized Institution
Davida Plastic Surgery focuses primarily on **rhinoplasty, blepharoplasty, and anti-aging lifting** procedures in Gangnam, Seoul.
Credentialed Leadership
Led by **Dr. Lee Hee-jong**, a board-certified plastic surgeon trained at Asan Medical Center and the University of Chicago Medical Center.
"The Answer" Philosophy
The name "Davida" (답이다) reflects its philosophy of providing **definitive, customized solutions** tailored to each patient's aesthetic needs.
Safety First Approach
Dr. Lee emphasizes a **"Safety First" approach**, influenced by his experience in emergency and trauma cases as Head of Plastic Surgery at Incheon Medical Center.
Representative Director: Dr. Lee Hee-jong
Dr. Lee Hee-jong
Board-Certified Plastic Surgeon
Dr. Lee Hee-jong is the founder and representative director of Davida Plastic Surgery. With a robust academic background and extensive clinical experience, he brings a philosophy of meticulous planning, patient-centric care, and uncompromising safety to his practice. His commitment to creating natural and customized aesthetic outcomes is central to Davida's brand identity.
Academic Background & Training
- Master’s degree, University of Ulsan College of Medicine
- Internship & Residency in Plastic Surgery, **Seoul Asan Medical Center (AMC)**
- Fellowship/Training Program, **University of Chicago Medical Center**, USA
Professional Career
- Head of Plastic Surgery Department, Incheon Medical Center (Trauma & Emergency Care)
- Director (Wonjang) at Grida Plastic Surgery
- Director (Wonjang) at Mind Plastic Surgery
- Director (Wonjang) at Seoulyena Plastic Surgery Clinic
- Current: Representative Director, Davida Plastic Surgery
Professional Affiliations & Philosophy
- Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
- Member, Korean Society of Aesthetic Plastic Surgery (KSAPS)
- Member, Korean Association of Plastic Surgeons
- Member, KSPRS Eye Plastic Surgery Research Committee
- Member, KSPRS Nose Plastic Surgery Research Committee
- Member, KSPRS Anti-Aging Research Committee
- Adjunct Professor, Seoul Asan Medical Center Plastic Surgery
MBTI: ESTJ (Executive) - Responsible, planned, organized, aligning with surgical precision.
Surgical Ritual: Personal prayer before surgery to center mind and commit to best outcome.
Patient Communication: Advocates for patients to consult multiple doctors to find the right fit, emphasizing trust.
Hospital Overview & Philosophy
Brand Identity: "Davida" Philosophy
The name "Davida" (다비다) phonetically resembles the Korean phrase "Dab-i-da" (답이다), meaning "This is the answer." This identity underscores the clinic's commitment to providing **definitive, customized solutions** for each patient, moving away from a "factory-style" approach. It represents a promise of tailored beauty standards based on individual needs and anatomical considerations.
Location & Infrastructure
- Address: 2nd Floor, Rodem Building, 822 Nonhyeon-ro, Gangnam-gu, Seoul (Sinsa-dong 591-18).
- Accessibility: Strategically located approximately 520 meters from Apgujeong Station, a prime hub for aesthetic services.
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Operating Hours:
- Monday - Thursday: 10:00 AM – 7:00 PM
- Friday: 10:00 AM – 8:00 PM (Night Diagnosis/Treatment available)
- Saturday: 10:00 AM – 5:00 PM
- Sunday/Holidays: Closed
- Note: The clinic operates without a lunch break to accommodate patient schedules.
- Interior & Atmosphere: Modern, clean aesthetic designed to reduce patient anxiety and project professionalism, aligning with its surgical philosophy.
Clinical Specializations & Key Procedures
Rhinoplasty (Nose Surgery)
- Davida Nose Surgery (Signature approach)
- Short/Upturned Nose Correction (Addressing angles over 110 degrees)
- Non-Implant Rhinoplasty (Utilizing autologous tissues)
- Revision Rhinoplasty (Including autologous rib cartilage)
- Functional/Aesthetic Corrections (Hump reduction, deviated nose, alar reduction)
Blepharoplasty (Eye Surgery)
- Double Eyelid Surgery (Natural Adhesion, Incision methods)
- Ptosis Correction (Tightening levator muscle for sleepy eyes)
- Canthoplasty (Epicanthoplasty, Lateral, Lower to expand eye dimensions)
- Middle-Aged Eye Surgery (Upper/Lower Blepharoplasty, Sub-brow lift)
Anti-Aging & Lifting
- Forehead Lift (Endoscopic, often with forehead reduction)
- "Ddu-ryeot Ol-lim" (Branded lifting procedure for distinct contours)
- Facial Contouring (Liposuction for cheeks/double chin, fat grafting)
- Minimal Incision Facelift (For moderate aging)
Petit & Skin Procedures
- Injectables (Botox, Fillers for wrinkles/volume)
- Skin Boosters (For skin quality improvement)
- Lifting Devices (e.g., Shurink, Volnewmer)
Safety Protocols & Infrastructure
Emergency Preparedness
The clinic is explicitly equipped with emergency medical supplies and equipment to handle unforeseen complications. This preparedness stems from Dr. Lee's extensive experience in trauma care as a department head at Incheon Medical Center.
Surgical Standards
- CCTV in ORs: A critical factor in Korea, often queried by patients regarding "ghost surgery" prevention.
- Anesthesiology: While Dr. Lee performs surgeries, the specific details regarding a full-time resident anesthesiologist vs. a visiting specialist are often scrutinized.
- "Ghost Doctor" Policy: The clinic assures that the representative director (Dr. Lee) performs the surgery, upholding the "Davida" promise of direct responsibility.
Reputation and Market Analysis
Positive Factors & Patient Sentiment
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High Quantitative Ratings:
- Gangnam Unni (강남언니): 9.7/10 (over 737 reviews) - Strong satisfaction on commercial platforms.
- Yeoshin Ticket (여신티켓): 9.8/10 - Corroborates positive feedback on commercial apps.
- Detailed Consultation Style: Dr. Lee is noted for using Photoshop to simulate results directly and providing clear explanations. Described as "high professionalism" and "kindness."
- Reasonable Pricing: Patients have indicated that pricing is perceived as reasonable compared to other clinics in the Gangnam area.
- Satisfying Surgical Outcomes: Positive reviews frequently mention satisfaction with natural results, particularly in eye and nose surgeries.
Considerations & Areas for Due Diligence
- Community vs. App Ratings Discrepancy: While commercial apps show near-perfect scores, independent forums like Sungyesa show a more moderate 3.9/5.0 (12 evaluations), suggesting a mixed range of experiences.
- Specific Feedback on Consultations: Some Sungyesa users noted that while primary concerns were addressed thoroughly, explanations for secondary issues (e.g., sunken upper eyelids) were sometimes perceived as lacking, leading to seeking second opinions.
- Search Result Associations (Clarification): Search queries sometimes link "Davida Plastic Surgery" with "side effects" or "accidents." However, the provided research **does not contain verified news reports explicitly naming Davida Plastic Surgery** as responsible for major incidents like blindness or death discussed in general search results. These are often broad industry searches.
- Verification by Patient: As with any clinic, prospective patients are advised to directly verify details such as the presence of a resident anesthesiologist and the precise surgical plan during their consultation.
Conclusion
Davida Plastic Surgery, led by Dr. Lee Hee-jong, distinguishes itself as a safety-conscious, principle-driven aesthetic clinic within Seoul's competitive Gangnam market. Dr. Lee's extensive background at Asan Medical Center and his trauma experience at Incheon Medical Center underpin the clinic's robust "Safety First" ethos.
Credentialed Expertise
Board-certified leadership with top-tier training and extensive experience.
Personalized Solutions
Emphasis on detailed consultations and bespoke surgical planning.
Patient Safety Focus
Strong commitment to safety protocols, drawing from trauma care background.
Disclaimer: This report is based on the provided research snippets. Medical information and clinic reputations can change. Prospective patients should conduct their own due diligence and consult directly with medical professionals.