In-depth Analysis Report

Daonjae Korean Medicine Clinic

Representative Director Noh Hong-sik

Skin & Diet Holistic Korean Medicine Personalized Care

Key Points

Institution Overview

Daonjae Clinic is a Korean medical institution in Jamsil-dong, Songpa-gu, Seoul. Advocating a 'healing space to become healthy again,' it features private single-person treatment rooms and a customized treatment system.

Medical Team Composition

It operates under a two-representative director system consisting of Dr. Noh Hong-sik and Dr. Kim Hyun-yu, both with over 17-18 years of clinical experience at large network clinics.

Core Medical Fields

Major treatment subjects include Skin Diseases, Korean Medicine Aesthetics, Diet, Hair Loss, and Pain & Traffic Accident Aftereffects, with proprietary 'Daan Care' and 'Onan Care' programs.

Reputation & Features

Strengths include 1:1 precision diagnosis, a private treatment environment, night treatments for office workers, and transparent disclosure of pre- and post-treatment data.

Medical Leadership Analysis

The core competitiveness of Daonjae Clinic lies in the cooperative system of two representative directors who have accumulated long-term clinical experience in large network clinics and specialized hospitals.

Representative Director Noh Hong-sik

Representative Director Noh Hong-sik is a Korean medicine doctor with approximately 17-18 years of clinical experience, possessing integrated treatment capabilities covering various fields such as skin, obesity, and pain.

Education & Early Background

  • Graduated from Daeil Foreign Language High School
  • Obtained a Master's degree from the Graduate School of Kyung Hee University

Major Career

  • **Representative Director, Joneskin Clinic Yeongdeungpo Branch (~2022)**: Accumulated vast clinical data on intractable skin diseases and hair loss treatment.
  • **Director, Gangnam Iljung Clinic**: Gained deep understanding of internal diseases and immune system treatments.
  • **Director, Malkeun Meori (Clear Head) Clinic**: Specialized treatment experience related to headaches and brain diseases.
  • **Head of Korean Medicine Dept., Noble Hospital**: Acquired an integrated medical perspective.

Academic Activities

Regular member of numerous professional societies including the Society of Korean Medicine Ophthalmology & Otolaryngology & Dermatology, Obesity Research, Chuna Manual Medicine, Sports Medicine, and Aesthetic & Plastic Oriental Medicine. Advised and contributed to fashion magazines like [InStyle].

Representative Director Kim Hyun-yu

Dr. Kim Hyun-yu serves as a co-representative director and shows particular strength in diet, women's diseases, and skin aesthetics.

Education

  • Graduated from Daejeon Foreign Language High School
  • Residency process at Daejeon University Korean Medicine Hospital
  • Graduated from the Graduate School of Daejeon University
  • Training at Hubei University of Chinese Medicine in China

Major Career

  • **Representative Director, Ilmaek Clinic Jongno Branch**: Proves expertise in designing and managing advanced diet programs.
  • **Director, Joneskin Clinic**: Shared experience in skin-specialized treatment.
  • **Head of Korean Medicine Dept., Myeongji Chunhye Hospital**: Expertise in pain and rehabilitation treatment.

Media Activities

Appeared in numerous media outlets such as JTBC's [Honey Jar] to deliver health information related to Korean medicine.

Synergy Effect of the Medical Team

Both directors share a common specialized background in Skin (Joneskin), Obesity (Ilmaek), and Pain/Rehab (Hospital Department Head). This serves as the foundation enabling Daonjae Clinic to provide 'Total Care' covering the three major health concerns of modern people: Skin-Obesity-Pain.

Clinic Information & Philosophy

Location and Facilities

  • **Address**: Room 4C02, 4th Floor, Ricenz Shopping Center, 145 Olympic-ro, Songpa-gu, Seoul (Jamsil-dong). Directly connected to or very close to Jamsilsaenae Station on Subway Line 2.
  • **Scale**: An exclusive area of approximately 87㎡, aiming for intensive and private treatment.
  • **Facility Features**: Private Treatment Rooms (independent single/double rooms), University-hospital-grade Diagnostic Equipment (stress testers, vascular health testers, InBody, scalp microscopes, Janus Pro precision skin analyzers).

Medical Hours (Specialized in Night Treatment)

  • **Weekdays (Mon~Fri)**: 10:30 AM ~ 8:30 PM (Lunch Break 2:00 PM ~ 3:00 PM)
  • **Saturdays/Holidays**: 10:00 AM ~ 4:00 PM (Treatment without lunch break)
  • **Sundays**: Closed
  • **Parking**: Free parking for up to 3 hours at Ricenz Shopping Center.
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Medical Philosophy:
"A Healing Space to Become Healthy Again"

The clinic name 'Daonjae (多昷齋)' embodies the wish for everyone to recover warmly and comfortably.

It aims for 'fundamental recovery,' where patients return to their healthiest and most beautiful state, rather than symptomatic therapy. To this end, it avoids standardized prescriptions and adheres to the principle of 1:1 customized diagnosis.

Major Clinical Departments

Daonjae Clinic's treatments are largely divided into **Dermatology**, **Diet**, **Aesthetics/Hair Loss**, and **Pain** clinics, offering comprehensive care.

Skin Clinic: Daan (多安) Care

Skin diseases are viewed not as simple epidermal problems but as a complex result of internal organ imbalance and lifestyle habits. Based on over 15,000 skin treatment cases, the proprietary 'Daan Care System' was established.

Target Diseases

Acne (comedonal, purulent, back/chest acne), keratosis pilaris, seborrheic dermatitis, atopy, psoriasis, etc.

Treatment Principles

  • **Internal Treatment (Daan-tang)**: Custom herbal medicine by constitution discharges internal toxins and normalizes the immune system.
  • **External Treatment (Daan Acupuncture/Micro-herbal Acupuncture)**: Special acupuncture techniques revive skin respiratory function, shed dead skin cells, and normalize regeneration.
  • **Non-chemical Natural Care**: Irritation is minimized through skincare using naturally derived ingredients.

Korean Medicine Aesthetics & Anti-aging: Onan (溫安) Care

A program that corrects facial contours and improves aging using acupuncture, thread embedding, and Korean medicine formulations without surgery.

Key Programs

  • **Onan Acupuncture (Facial Cosmetic Acupuncture/Baby Face Acupuncture)**: Stimulates acupoints and fascia for lifting, complexion improvement, and fine wrinkle reduction.
  • **Onan Booster (Korean Medicine Skin Booster)**: Penetrates PDRN, Exosomes, Collagen Boosters via MTS/RF needling for pore reduction, elasticity, flushing relief.
  • **Onan Lifting**: Combines Korean medical acupuncture with RF and HIFU devices.
  • **Onan Line Acupuncture (Thread Embedding)**: Inserts melting threads to lift sagging skin and induce collagen production.

Diet Clinic

Focuses on restoring healthy metabolic functions beyond simple weight loss.

Treatment Approach

  • **7-Stage Prescription System**: Prescriptions subdivided according to body condition, diet resistance, and target weight loss.
  • **Formulation Innovation (Daon Capsule)**: Capsule-type herbal medicine for improved portability and ease of intake.
  • **Daon-tang/Daon-jeong**: Helps decompose body fat through appetite suppression, satiety, and boosting basal metabolic rate. Includes tonic ingredients.
  • **Wild Ginseng Pharmacopuncture**: Procedures aiding fat decomposition in local areas for partial obesity management.

Hair Loss & Scalp Clinic

Shows strength in treating female hair loss and hair loss following diets.

Approach

  • **Cause Analysis**: Analyzes causes from a Korean medical perspective (deficiency of Qi and blood, stress-induced heat).

Treatment Methods

  • Special scalp acupuncture treatments (Onmo Pharmacopuncture, Onmo Detox Acupuncture, Onmo Regeneration Acupuncture) to strengthen hair roots and improve scalp blood flow.
  • Constitutional herbal medicine prescribed to balance the body if necessary.

Pain & Traffic Accident Clinic

Comprehensive treatment for various pain conditions and traffic accident aftereffects.

Treatment Methods

  • **Onjae Acupuncture**: Controls pain with a unique acupuncture method combining muscular theory and meridian theory.
  • **Chuna Manual Therapy**: Korean medicine doctors directly correct misaligned spines and joints.
  • **Pharmacopuncture Therapy (Bee Venom/Herbal Acupuncture)**: Uses pharmacopuncture from certified facilities to remove inflammation and aid tissue regeneration.
  • **Traffic Accident Handling**: Automobile insurance is applicable, with simple procedures.

Reputation & Characteristics Analysis

Patient Reviews & Reputation Analysis

Synthesizing data from various platforms, the reputation of Daonjae Clinic is generally positive.

Positive Factors

  • **Treatment Effectiveness**: Numerous success cases in diet programs (6kg to over 10kg loss) and skin treatments (back acne, atopy improvement) with before/after data.
  • **Kindness & Explanation**: Patients praise "meticulous counseling" and "detailed explanations directly from the director." High satisfaction with reservation-based, short waiting times, and private atmosphere.
  • **Facility Satisfaction**: Many reviews highlight clean and pleasant facilities, attributing to its recent opening.

Daonjae Clinic's Unique Selling Points (USP)

  1. **Collaboration of Verified Experts**: Two medical staff members, former representative directors of skin/obesity networks, offer deeper expertise.
  2. **Data-based Transparency**: Credibility enhanced by specific disclosure of before/after photos and body composition changes (within medical law compliance).
  3. **Implementation of Modern Korean Medicine**: Maximized treatment efficiency and patient convenience by actively introducing modern medical devices (Exosomes, HIFU, RF) and formulation changes (Capsule Herbal Medicine).
  4. **Accessibility and Convenience**: Located in the center of Jamsil with night clinics every weekday, offering convenience for busy modern people.

Considerations

  • **Business Confusion**: Caution is needed not to confuse it with a Hanok studio also named 'Daonjae'.
  • **Individual Variation**: Treatment periods and effects may vary depending on individual constitution, especially for intractable skin diseases or high-level obesity. In-depth consultation is recommended.

Conclusion

Daonjae Clinic is a medical institution that has secured expertise in Skin, Diet, and Pain fields based on the rich clinical experience of its two representative directors, Noh Hong-sik and Kim Hyun-yu. Tailored to the regional characteristics of Jamsil, it offers a private and luxurious treatment environment and has improved patient accessibility through a night treatment system.

In particular, 'Onan Care' and 'Daan Care', which combine traditional Korean medicine treatments with the latest medical devices and trendy procedures (Skin Boosters, Thread Embedding, Capsule Herbal Medicine), are evaluated as strategies that accurately grasp the needs of modern people. Patient reviews also show positive reactions in terms of treatment effectiveness and the kindness of the medical staff, suggesting that it is solidifying its position as a specialized clinic within the Songpa and Jamsil areas.

Expertise-Driven Care

Led by veteran directors specialized in Skin, Diet, and Pain, ensuring high-level, integrated medical care.

Modernized Holistic Approach

Seamlessly blends traditional Korean medicine with contemporary techniques and advanced devices for optimal results.

Patient-Centric Experience

Offers private treatment rooms, flexible night hours, and data-backed transparency, prioritizing patient comfort and trust.

Important Considerations

  • When visiting, caution is needed not to confuse it with other businesses (studios) using the name 'Daonjae'.
  • Treatment periods and effects may vary depending on individual constitution for intractable skin diseases or high-level obesity treatment, so in-depth consultation with medical staff should precede treatment.

Sources:

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