Analysis Report

Dr. Petit Clinic Daejeon Branch

Representative Director Lee Na-young In-depth Analysis

Seoul-Standard Care Petit-Surgery Focus App-Driven Reputation

Key Insights

Institution Overview

Dr. Petit Clinic Daejeon Branch, a dermatological and aesthetic clinic in Tanbang-dong, Daejeon, is part of the extensive Dr. Petit network.

Leadership & Experience

Co-led by Representative Director Lee Na-young, who brings significant experience from competitive Seoul branches.

Clinical Focus

Specializes in "petit" plastic surgery, emphasizing lifting (Ulthera, Titanium, Inmode), injectables (Botox, Filler), and advanced skin boosters.

Market Positioning

Aims to provide "Seoul-standard medical services" in Daejeon, blending trendiness with natural results, eliminating the need for patients to travel to Seoul.

Leadership

Representative Director
Lee Na-young

Dr. Lee Na-young is a central figure in Dr. Petit Clinic Daejeon Branch, bridging Seoul's advanced aesthetic trends with the local market. Her extensive experience in high-competition environments underpins the clinic's commitment to excellence. She also serves alongside Dr. Park Se-jin, ensuring comprehensive patient care.

View Patient Feedback →

Professional Trajectory

  • Current Position:

    Representative Director, Dr. Petit Clinic Daejeon Branch

  • Previous Experience:

    • Director, Dr. Petit Clinic Nowon Branch
    • Director, Dr. Petit Clinic Myeongdong Branch

Academic & Affiliations

  • Memberships:

    • Regular Member, Korean Laser Skin Hair Society
    • Regular Member, Korean Academy of Aesthetic Surgery and Laser Society
    • Regular Member, Korean Academy of Filler
    • Regular Member, Korean Association of Clinical Aesthetic Medicine
  • Clinical Specialization:

    • Injectables: Filler & Botox for facial contouring and wrinkle reduction
    • Lifting: Energy-based devices (EBD) for skin tightening
    • Dermatology: General skin care, laser treatments, and hair removal

Hospital Information & Philosophy

Location & Accessibility

Address: Room 203, 2nd Floor, 70 Munjeong-ro 48beon-gil, Seo-gu, Daejeon (Tanbang-dong)

Transportation: Approximately 220 meters from Tanbang Station, ensuring high accessibility for patients.

Parking: Basement parking available within the building, addressing logistical concerns.

Operational Hours:

  • Weekdays (Mon-Fri): 10:00 AM โ€“ 8:00 PM (Lunch break: 1:00 PM โ€“ 2:00 PM)
  • Saturdays: 10:00 AM โ€“ 4:30 PM
  • Sundays/Holidays: Closed

Network Context: Dr. Petit is a franchise-style network with major branches in Seoul. The Daejeon branch leverages this connection to market the transfer of medical know-how and trends from the capital to the local region.

Clinical Philosophy & Operational Strategy

"Seoul Standards in Daejeon"

The most prominent marketing message, eliminating the "medical pilgrimage" to Seoul by providing high-end aesthetic services based on Seoul's advanced expertise.

Natural Aesthetics & Customization

Promotes "Natural Beauty," advocating for preserving the patient's unique identity and achieving "delicate" and "harmonious" results through 1:1 tailored consultations.

Transparency & Safety

Pledges the use of genuine products and correct dosages (Jeong-pum, Jeong-ryang), a critical factor in building trust. Also uses emotional appeals like "family-oriented mindset."

Event-Driven Pricing & Target Demographic

Utilizes aggressive "event pricing" and discounts for first-time visitors, often bundled, targeting the "2030" generation who are trend-conscious, value-oriented, and digital-native.

Major Procedures & Treatments

Lifting & Anti-Aging (EBD)

  • Titanium Lifting: Diode laser-based, known for immediate brightening and tightening effects with minimal pain.
  • Ulthera: The "gold standard" for micro-focused ultrasound (MFU) lifting, emphasizing precision and safety.
  • Inmode: Radiofrequency (RF) device popular for fat reduction (FX mode) and skin tightening (Forma mode).
  • Other Devices: Includes devices like LinearZ (HIFU + RF) and Serf (high-frequency lifting) for customized synergy.

Injectables (Petit Surgery)

  • Botox: Offered for square jaw reduction, wrinkle smoothing, and body contouring (trapezius, calves) with attractive first-visit pricing.
  • Fillers: Used for volume restoration in areas like the forehead, lips, and chin, likely with a mix of domestic and imported brands.

Skin Boosters & Quality Improvement

  • Rejuran Healer: Polynucleotide (PN) injections for skin regeneration.
  • Juvelook & Ultracol: Currently trending collagen stimulators for natural volume and pore improvement.
  • Exosomes & Filorga (NCTF): High-end skin nutrition and revitalization treatments.

Laser & Skincare

  • Hair Removal: Uses Clarity II, a premium dual-wavelength laser known for efficacy and comfort.
  • Pigmentation: Pico lasers (Pico Alex) for treating melasma, freckles, and tattoos with better pigment fragmentation.
  • Acne & Care: Offers LDM (ultrasound moisture management), Aqua Peel, and various chemical peeling programs.

Obesity & Body Contouring

  • Wegovy: Lists this highly sought-after semaglutide injection, reflecting quick adoption of global pharmaceutical trends.
  • Lipolysis Injections: Includes proprietary or branded programs like "V-Fit" and "Zero-Ssok" for local fat reduction.

Reputation & Patient Sentiment

Positive Aspects

High Ratings on Aesthetic Apps:

  • Gangnam Unni: Maintains a high rating of 9.3/10 (over 439 reviews); Dr. Lee Na-young specifically has 9.5/10 (81 reviews).
  • Yeoshin Ticket: Boasts a 9.7/10 rating with over 50 reviews and 500+ purchases, indicating strong conversion.

Qualitative Feedback:

  • Reviews frequently cite "kindness" and professionalism of staff.
  • Specific mentions of "definite effects" from treatments, such as visible sebum removal from Aqua Peel.
  • Clinic is described as having a "sensuous interior" and being clean, aligning with its premium branding.

Considerations & Areas for Observation

Marketing Channel Specificity:

  • Modoodoc (Medical Review Platform): 0 reviews. This significant discrepancy suggests a marketing funnel almost exclusively directed toward younger, event-driven demographics on beauty apps rather than the general medical patient base.

Patient Experience Points:

  • Potential for Waiting Times: Implied due to the clinic's popularity and high volume, though specific complaints are not extensively detailed.
  • Delegation of Care: One review mentioned a "nurse performed" the Aqua Peel. While common for aestheticians in Korea, the distinction between medical acts performed by doctors vs. staff is a common point of industry scrutiny.
  • Consultation Depth: Despite promises of 1:1 custom consultations, some feedback suggests consultations can be brief, which is typical for high-volume clinics.
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Report Conclusion

Dr. Petit Clinic Daejeon Branch, under the leadership of Representative Director Lee Na-young, has successfully positioned itself as a "Seoul-grade" aesthetic hub in the Chungcheong region. Dr. Lee's background in high-intensity Seoul districts lends significant credibility to the clinic's technical claims.

The facility distinguishes itself through a comprehensive equipment roster (Titanium, Ulthera, Clarity II) and a marketing strategy that blends emotional appeal ("family-like care") with aggressive, transparent pricing on digital platforms. While the high ratings on beauty apps indicate strong customer satisfaction and effective operational execution, the absence of reviews on broader medical platforms suggests a highly targeted marketing approach focused on the aesthetic consumer niche.

Modern Aesthetic Practice Accessible High-Quality Care Experienced Leadership