Analysis Report

Dr. Ssem Magic Beauty Clinic

Representative Director Lee Se-mi (이세미) Deep Analysis

Custom Design Key Doctor Expertise Minimally Invasive Aesthetics

Key Insights

01

Institution Overview

Dr. Ssem Magic Beauty Clinic (닥터셈매직뷰티의원) is a prominent aesthetic clinic in Seomyeon, Busan, specializing in non-surgical "petit" plastic surgery, skin rejuvenation, and anti-aging.

02

Leadership & Expertise

Led by Rep. Director Lee Se-mi, a Family Medicine Specialist and former director at Haneul Plastic Surgery. She is a recognized "Key Doctor" for brands like Rejuran and Neuramis.

03

Signature Procedures

Distinguished by "Ssemi" branded treatments including "Ssemi Filler," "Ssemi Lifting," and "Kofting" (a unique hybrid nose reshaping procedure).

04

Clinical Philosophy

Emphasizes "Design Filler" and customized treatments prioritizing facial balance over simple volume, aligning with a "Tinkerbell" transformation concept.

Representative Director: Dr. Lee Se-mi

Dr. Lee Se-mi

"Finding your glow like Tinkerbell."

Medical Background & Specialization

  • **Specialist**: Family Medicine Specialist (가정의학과 전문의)
  • **Former Director**: Haneul Plastic Surgery (하늘성형외과) - Extensive clinical exposure in aesthetic procedures.

Academic & Industry Leadership

Key Doctor Roles:

  • **Rejuran (리쥬란)** - Polynucleotide (PN) skin booster
  • **Neuramis (뉴라미스)** - Hyaluronic acid filler by Medytox
  • **Elravie (엘라비에)** - Hyaluronic acid filler by Humedix
  • **Volassom (볼라썸)** - Calcium hydroxyapatite collagen stimulator

Academic Association Memberships:

  • Academic Director of Filler: Aesthetic Plastic Laser Society (미용성형레이저 연구의사회)
  • Branch President: APSRA (Asia Petit Plastic Surgery Research Association), Yeongnam Branch
  • Academic Director: International Academy of Aesthetic Anti-Aging
  • Member: Korean Academy of Aesthetic Surgery, Korean Academy of Lifting, etc.

Clinic Overview & Philosophy

Location & Accessibility

Strategically located in **Seomyeon**, the commercial and medical center of Busan, at **Jungang-daero 711, 8th Floor, Busanjin-gu, Busan**. This places it in Busan's "Medical Street," ideal for high-end aesthetic market competition.

Branding & Concept

Distinctive branding centered on "Magic" and "Tinkerbell," with slogans like "Finding your glow like Tinkerbell." Aims to provide a "private and special solution" experience, differentiating from high-volume clinics.

Operational Hours

  • **Weekdays (Mon, Fri):** 10:00 AM – 9:00 PM (Night Diagnosis)
  • **Weekdays (Tue, Wed, Thu):** 10:00 AM – 7:00 PM
  • **Saturday:** 10:00 AM – 7:00 PM
  • **Lunch Break:** 1:00 PM – 2:00 PM
  • **Sunday/Holidays:** Closed

Clinical Philosophy: "Custom Design"

Rejects "factory-style" standardization. Emphasizes "Design Filler" where procedures are not just about volume but "volume control and technique" for facial balance.

  • **Structural Analysis**: Analyzes facial muscle movement and skeletal structure to prevent unnatural expressions.
  • **Balance over Volume**: Corrects "collapsed facial line balance" to create a "younger-looking face" by strategic volume placement.

Safety and Authenticity

Strict policy of using **genuine products in verified quantities (Jeong-pum, Jeong-ryang)**. Only FDA and KFDA-approved products are used, and unnecessary procedures are not recommended, ensuring transparency and patient trust.

Key Procedures & Technology

Ssemi Filler (쎄미필러)

The clinic's flagship volume restoration treatment, focusing on high-difficulty areas like tear troughs (under-eye) and front cheeks.

  • **Technique**: Thin layering in delicate areas to avoid Tyndall effect and lumpiness.
  • **Connection Design**: Ensures natural transitions between facial areas.
  • **Product Selection**: Utilizes fillers with appropriate viscosity for specific anatomical areas.

Kofting (코프팅)

A signature hybrid procedure combining **Hyaluronic Acid Filler** with **PDO Threads** for nose reshaping, addressing the lateral spread issue of traditional nose fillers.

  • **Methodology**: Threads act as a structural scaffold for shape retention and tip lift.
  • **Benefits**: Prevents spreading, offers sharper definition, and better shape retention.

Ssemi Lifting (쎄미리프팅)

Non-surgical face-lifting techniques to address sagging tissues and stimulate collagen.

  • **Thread Lifting**: Uses Bellasia and other absorbable threads.
  • **Energy-Based Devices**: HIFU (High-Intensity Focused Ultrasound) and RF (Radio Frequency) for collagen stimulation and SMAS layer tightening.

Ssemi Booster (쎄미부스터) & Skin Care

Focuses on improving skin quality, texture, tone, and hydration through customized treatments.

  • **Volassom**: Utilized for natural skin density and volume improvement.
  • **Customized Whitening**: Diagnoses pigmentation depth for tailored laser treatments (Lucas, Matrixell, CO2) without skin barrier damage.
  • **Rejuran Healer**: Used for skin regeneration and repairing damaged skin barriers.

Medical Equipment and Technology

Category Device Name Function/Mechanism
Lifting (HIFU/RF) Shurink Universe 2nd Gen HIFU for lifting and tightening.
Lifting (HIFU/RF) V-Ro Advance Combines HIFU and RF energy for dual-layer lifting.
Lifting (HIFU/RF) Exilis Monopolar RF for collagen remodeling and tightening.
Lifting (HIFU/RF) Virtue RF Microneedle RF for pore reduction and elasticity.
Pigmentation Lucas 532nm/1064nm Q-switched laser for toning and pigment removal.
Pigmentation Matrixell 2940nm Er:YAG laser for resurfacing and scar treatment.
Pigmentation CO2 Laser For removal of moles, warts, and skin tags.
Pigmentation Miin Laser For pigmentation, pores, and scars.
Acne/Pores Capri 1450nm Diode laser targeting sebaceous glands.
Acne/Pores Agnes RF micro-insulated needle for destroying sebaceous glands (acne).
Skin Care Duo Hydrogen Hydrogen water therapy for exfoliation and hydration.
Skin Care BellaLux High-intensity LED therapy for regeneration.
Skin Care Derma Shine Pro Injector for precise delivery of skin boosters (Mesotherapy).

Market Reputation & Positioning

Patient Reviews & Positive Factors

The clinic maintains a strong reputation on major Korean aesthetic review platforms, notably on **Gangnam Unni (강남언니)**:

  • **High Volume**: Approximately 1,486 reviews.
  • **High Rating**: Average rating of 9.3/10.

Key Praise Factors:

  • "Meticulous design" and "natural results."
  • The "Tinkerbell" concept resonates with patients seeking subtle transformations.
  • High rate of patient referrals (word-of-mouth), attributed to Dr. Lee's detailed counseling.

Competitive Positioning & Value Proposition

In the competitive Seomyeon market, Dr. Ssem Magic Beauty positions itself in the **mid-to-high tier**.

  • **Quality over Cost**: Not a low-cost factory clinic.
  • **Director Diagnosis**: Emphasis on "Representative Director Diagnosis" ensures high-quality care, rather than delegating to junior doctors.
  • **Premium Equipment**: Use of advanced devices like V-Ro and Virtue RF.
  • **Leveraged Expertise**: The "Key Doctor" status of Dr. Lee justifies a focus on quality, safety, and superior technique over aggressive pricing.

The clinic offers a value proposition based on physician expertise, verified product safety, and natural, balanced aesthetic outcomes.

Conclusion

“

Dr. Ssem Magic Beauty Clinic represents a specialized segment of the Korean aesthetic market that bridges the gap between general dermatology and plastic surgery. Under the leadership of Dr. Lee Se-mi, the clinic leverages her background in Family Medicine and her experience at a major plastic surgery hospital to offer holistic aesthetic solutions.

”

Core Values

1.

Custom Design Philosophy

Tailored treatments prioritizing facial balance and natural results.

2.

Validated Expertise

Leadership by a "Key Doctor" with extensive academic and industry roles.

3.

Patient-Centric Safety

Commitment to genuine products, verified quantities, and FDA/KFDA approval.