In-depth Analysis Report

Doctors Dermatology Clinic

Representative Director Dr. Seong Hyun-cheol

Anti-Aging Specialist Board-Certified Dermatologists Influencer Branding

Executive Summary

Expertise-Centered Care

Composed entirely of board-certified dermatologists, including Representative Director Seong Hyun-cheol, and strengthens procedural safety with resident board-certified anesthesiologists.

Anti-Aging Specialization

Possesses numerous high-end lifting devices such as Thermage FLX, Ulthera, and Profound, and is a clinic specialized in anti-aging with a unique record in the Asian region for Thermage FLX procedure volume (over 10,000 cumulative cases).

Influencer Doctor

Director Seong Hyun-cheol holds over 560,000 subscribers through the YouTube channel 'Skin by Seong Hyun-cheol' and has established a 'conscientious doctor' branding that discourages overtreatment and emphasizes home care and lifestyle habits.

Strong Market Position

Shows high market share by simultaneously absorbing patient groups seeking premium lifting procedures in the Gangnam Sinsa Station and Garosu-gil areas and the general patient group flowed in through YouTube.

Director Profile

Dr. Seong Hyun-cheol

Representative Director Seong Hyun-cheol is a **Board-Certified Dermatologist** certified by the Ministry of Health and Welfare of Korea. In the Korean medical market, a 'Dermatologist (Specialist)' is a qualification strictly distinguished from 'Subject: Dermatology' practiced by general practitioners, and is held by only a minority of all doctors.

Education & Credentials

  • Master of Medicine, Kyungpook National University School of Medicine.
  • Completed residency at the Department of Dermatology, Kyungpook National University Hospital, and obtained board certification.
  • Board-Certified Dermatologist (Ministry of Health and Welfare of Korea).

Clinical Experience

  • Served as a Clinical Professor at the Department of Dermatology, Kyungpook National University Hospital after obtaining certification.
  • Currently serves as the Representative Director of Doctors Dermatology Clinic Sinsa Branch.
  • Approximately 16 to 20 years of clinical experience.

Professional Associations & Key Doctor Roles

  • Medical Director, Association of Korean Dermatologists.
  • Regular member of the Korean Dermatological Association, Korean Society for Acne Research, Korean Society for Dermatologic Surgery, Korean Association for Laser, Dermatology and Trichology, etc.
  • **Solta Medical Global Master Doctor:** Completed the Thermage FLX Master Course, responsible for educating employees of Solta Medical.
  • **Ulthera:** Participated in research for the development of Ulthera Gold Standard protocols.
  • **Density:** Director of the clinic with the most procedures for the Density RF lifting device, performing over 100 cases per month.

Media Influence & Branding

Operates the YouTube channel **'Skin by Seong Hyun-cheol'** and communicates directly with the public, with approximately 565,000 subscribers.

  • **"Don't come to the hospital" Philosophy:** Gained trust with paradoxical messages emphasizing proper face washing, moisturizer use, and lifestyle correction.
  • **Cost-Effectiveness & Authenticity:** Built an image as a 'non-commercial doctor' by recommending inexpensive home care methods or cost-effective procedures.
  • **Expertise-Based Information:** Corrects wrong folk remedies and proposes skincare routines based on medical evidence using his knowledge as a 20-year dermatologist.

Clinic Information

Location & Infrastructure

Main Branch

Doctors Building, 7, Dosan-daero 12-gil, Gangnam-gu, Seoul (Near Sinsa Station Exit 1)

Estimated to use the entire building, providing a pleasant environment of approximately 330 square meters.

Annex (Garosu-gil Branch)

17, Garosu-gil, Gangnam-gu, Seoul (Near Sinsa Station Exit 8)

Opened around 2022 as a flagship clinic space, expanded to strengthen private medical services.

Facility Features

  • Designed entirely for dermatology treatments.
  • Equipped with private 1-person care rooms (Dedicated recovery rooms).
  • Valet parking (mechanical parking) system.

Medical Team & Operations

100% Board-Certified Dermatologists

Approximately 10 to 12 male and female dermatologists, including Representative Director Seong Hyun-cheol and Drs. Go Beom-jun, Oh Young-ju, Seo Ji-in, Kwon Hyo-eun, Song Jin-young, Kwon Hyuk-sun, Lee Jae-in, and Kim Young-ho.

This is a very large scale for a single clinic.

Resident Anesthesiologists

Board-certified anesthesiologists (Drs. Yoo Min-jae, Lee Ji-young, etc.) reside within the clinic to safely manage pain that may occur during lifting procedures.

This is a key element guaranteeing the safety of high-intensity lifting procedures accompanied by sleep anesthesia.

Operations & Reservations

  • Weekdays: 09:30 ~ 19:00 (Lunch time 13:00 ~ 14:00)
  • Saturdays: 09:30 ~ 15:30 (Open without lunch break)
  • Sundays/Holidays: Basically closed, but treatments are provided bi-weekly.
  • Operated on a 100% reservation basis, consultations available via KakaoTalk and Naver Reservation.

Major Procedures & Equipment

Doctors Dermatology Sinsa Branch specializes in anti-aging and lifting procedures to the extent that it puts forward the slogan **'Lifting is Doctors'**.

Signature Lifting

  • **Ul-Thermage:** A combined procedure of the ultrasonic lifting 'Ulthera' and the high-frequency lifting 'Thermage FLX'. It is the clinic's representative program that tightens both the surface and deep layers of the skin simultaneously.
  • **Thermage FLX:** Doctors Dermatology Sinsa Branch possesses 4 or more Thermage FLX units and promotes that it achieved 10,000 cumulative procedures for the first time in Asia.
  • **Profound:** An invasive lifting device where needles penetrate the skin to deliver radiofrequency. The Sinsa branch has achieved over 400 Profound cases.

Advanced Treatments

  • **Density:** A Korean lifting device using two types of radiofrequency (Monopolar/Bipolar), actively introduced and utilized by Director Seong Hyun-cheol, who performs over 100 cases per month.
  • **Titanium Lifting:** A procedure that irradiates three wavelengths simultaneously to provide immediate lifting and brightening effects.
  • **Skin Boosters:** Injection procedures for skin regeneration and volume recovery such as Juvelook Volume, Rejuran Healer, and Sculptra are actively performed.

Other Procedures

  • **Pigmentation & Disease Treatment:** Possesses laser equipment such as Pico Toning and V-Beam Perfecta for removing melasma and blemishes, and treats intractable pigmentation as well.
  • **Body Contouring:** Provides fat-dissolving injections such as 'Banafit Injection' and body lifting procedures.

Reputation & Characteristics Analysis

Positive Feedback

  • High Expertise and Trust: Maintains high ratings on aesthetic medical platforms like Gangnam Unni (9.6) and Yeoshin Ticket (9.6). Patients express satisfaction with the meticulous consultation and procedure process by the medical staff.
  • Genuine Product/Quantity Principle: Established trust through a process that strictly prohibits the reuse of tips for Thermage, Ulthera, etc., and confirms the use of genuine tips right before the patient's eyes.
  • Intimacy via YouTube: Many patients visit after watching Director Seong Hyun-cheol's YouTube videos, and there are reviews that the sincere attitude shown in the videos translates to actual treatment.
  • Systematic System: Systems for patient convenience and safety, such as resident anesthesiologists, post-procedure care, and valet parking, are well-equipped.

Considerations

  • High Cost: Opinions exist that procedure costs are somewhat high compared to other clinics due to the premium strategy. In particular, additional costs may apply when designating the Representative Director, or event prices may not be applicable.
  • Wait Times & Reservations: Due to popularity, reservations are difficult, and there are points regarding long waiting times upon visiting.
  • Concerns about Factory-Type Feel: Due to the large scale of the clinic and many medical staff, some patients review that they felt like they were receiving mechanical treatment (factory-type) or that a specific doctor was not designated during event procedures.
  • Difficulty in Treating with Rep. Director: As Director Seong Hyun-cheol's popularity rises, patients want to receive procedures directly from him, but it is mentioned that reservations are difficult due to his schedule or the cost burden is significant.

Unique Selling Points

  • Anti-Aging 'Master' Clinic: Beyond simply owning equipment, it emphasizes being a Key Doctor clinic certified by the headquarters of Thermage/Ulthera, leading in procedural know-how and protocols.
  • Eggshell Project: Advocates social contribution activities providing free or low-cost treatment to patients with financial difficulties in connection with the Mellow Network.
  • Mixed-Gender Specialist Collaboration: Both male and female board-certified dermatologists reside, allowing patients to choose comfortable treatment according to their gender or concern area.

Conclusion

“

**Doctors Dermatology Clinic Sinsa Branch** has established itself as a top-tier anti-aging clinic in Korea by combining Representative Director Seong Hyun-cheol's strong personal branding with the expertise of being 'all board-certified dermatologists'. In particular, it possesses an overwhelming number of procedure cases in high-cost lifting fields such as Thermage and Ulthera, and stands out for securing safety through resident anesthesiologists.

Director Seong Hyun-cheol has built an image of a 'trustworthy doctor' by delivering correct skin knowledge to the public through YouTube, which directly led to an increase in the hospital's brand value. However, high costs and the waiting times/reservation difficulties typical of popular clinics are analyzed as aspects patients must endure.

Overall, Doctors Dermatology Sinsa Branch is a suitable clinic for **patients who value procedural safety, expertise, and definite results over cost**, and can be a powerful option especially for those considering lifting and anti-aging procedures.

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Core Values

Unrivaled Expertise Patient Safety First Authentic & Ethical Care