Analysis Report

The Clim Obstetrics & Gynecology

Representative Director Yoo Ji-yeon In-depth Analysis

Aesthetic Gynecology Expert-led Care Digital Engagement

Executive Summary

Medical Expertise

Leadership from Samsung Medical Center (Director Yoo Ji-yeon & Co-Director Shin Na-ri), emphasizing high-level clinical training and academic rigor.

Strategic Location & Focus

Situated in Myeongdong, a hub for medical tourism, catering to both domestic and international patients with diverse services.

Digital Influence

Robust media presence via YouTube channel "The Clim (더끌리는언니들)" (~116,000 subscribers) for patient education and brand building.

Operational Philosophy

Distinct "anti-factory type" approach, with representative directors personally handling consultations and surgeries for quality control and patient rapport.

Profile: Representative Director Yoo Ji-yeon

Academic Background & Training

  • Education: Master of Medicine, Sungkyunkwan University
  • Specialization: Obstetrics and Gynecology Specialist
  • Advanced Training: Clinical Instructor (Fellow) in Maternal-Fetal Medicine, Samsung Medical Center; Full-time doctor in Obstetrics and Precision Ultrasound (SMC)
  • Academic Appointment: Outpatient Professor at Samsung Medical Center

International Experience

  • Canada: Training at Mount Sinai Hospital of Toronto
  • USA: Training at Cincinnati Children's Hospital Fetal Therapy Center
  • Collaboration: Cooperative doctor for a U.S. Laser Perineal Plastic Surgery Center

Professional Career

  • Former Director at: La Madre Obstetrics & Gynecology
  • Former Director at: SC Cheil Obstetrics & Gynecology

Professional Affiliations

  • Korean Society of Obstetrics and Gynecology
  • Korean Society of Ultrasound in Obstetrics and Gynecology
  • Korean Urogynecologic Society
  • Korean Society of Perinatology

Institutional Profile: The Clim Obstetrics & Gynecology

Overview and Location

The Clim Obstetrics & Gynecology is a private medical clinic located in the heart of Seoul, operating as a dual-discipline facility, combining obstetrics/gynecology with a dedicated dermatology center.

  • Official Name: The Clim Obstetrics & Gynecology Clinic (더끌림산부인과의원)
  • Location: 11th, 12th, and 13th floors, 2431 Building, 109 Toegye-ro, Jung-gu, Seoul. Strategically positioned near Myeongdong Station (Exit 5), ensuring high accessibility.
  • Facility Structure: 12th Floor (Obstetrics and Gynecology), 13th Floor (Dermatology and Skincare), 11th Floor (Additional facility space).

Operational Philosophy & Brand Identity

The Clim defines its brand identity through the slogan "Women's health and beauty," aiming to destigmatize gynecological care while integrating aesthetic improvements. It emphasizes a "One-Day System" for patient convenience.

  • Core Slogan: "Women's health and beauty"
  • One-Day System: Allows for consultation and surgery to occur on the same day.
  • All-Female Medical Staff: A core pillar designed to alleviate psychological burden and foster empathy.

The clinic is led by Representative Directors Dr. Yoo Ji-yeon and Dr. Shin Na-ri, supported by other specialists for patient volume and specialized care.

Clinical Expertise and Major Procedures

Aesthetic Gynecology (Intimate Surgery)

  • Labiaplasty (Laser technology, performed personally by directors)
  • Vaginoplasty & Perineoplasty (Surgical tightening and reconstruction)
  • Hymenoplasty (Hymen restoration surgery)

Non-Surgical Vaginal Rejuvenation

  • Viveve (Radiofrequency treatment for vaginal laxity)
  • Laser Treatments (CO2 lasers for vaginal atrophy and dryness)
  • Injectables (Vaginal Fillers, G-Spot Augmentation)
  • Thread Lifting (Gold threads for collagen stimulation and tightening)

General Gynecology & Wellness

  • Screening & Prevention (Cervical cancer, ovarian cyst detection, STD testing)
  • Vaccination (Gardasil 9 for HPV prevention)
  • Menopause Management (Treatment for dryness, atrophy, hormonal imbalances)
  • Infusions (Nutrient injections like Vitamin D, Glutathione, Placenta)

Dermatology & Skincare

  • Laser Hair Removal (Specialized for bikini lines and Brazilian areas)
  • Anti-Aging (Procedures using Thermage FLX, Shurink (HIFU), Oligio)
  • Skin Boosters (Rejuran Healer, Juvelook, and various peeling treatments)

Reputation and Market Analysis

Strengths & Positive Feedback

  • Empathy and Kindness: Reviews frequently highlight the staff's kindness and doctors' detailed explanations.
  • Aesthetic Outcomes: High satisfaction for labiaplasty and tightening procedures, leading to improved patient confidence.
  • Facility Quality: Described as clean, modern, and well-equipped.
  • "Anti-Factory" Approach: Directors personally perform major surgeries, ensuring quality and patient rapport.
  • Digital Engagement: Effective use of YouTube for patient education, trust-building, and acquisition.

Considerations & Areas for Improvement

  • Wait Times: Due to the popularity of the representative directors, wait times can be significant even with appointments.
  • Cost: As a clinic located in Myeongdong focusing on aesthetic procedures, pricing is positioned in the premium segment.
  • High Demand: The clinic's popularity, while a strength, also poses logistical challenges regarding patient scheduling.

Market Positioning

The Clim occupies a "Premium Boutique" niche. Its competitive advantage stems from the combination of Samsung Medical Center pedigree, high-quality YouTube content, and a strategic Myeongdong location, all contributing to a strong brand identity. Transparency regarding who performs the surgery (Representative Directors) is a critical trust factor in the Korean medical market.

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Conclusion

The Clim Obstetrics & Gynecology represents a modern evolution of women's healthcare in South Korea, blending traditional medical rigor with aesthetic demands. Representative Director Yoo Ji-yeon serves as the clinical and public face of this institution. Her background at Samsung Medical Center provides the necessary medical authority, while her active engagement on YouTube and commitment to direct patient care establishes the emotional connection required for a successful private practice in the intimate surgery sector.

The clinic's success appears driven by a strategic refusal to adopt the high-volume "factory" model common in Korean aesthetic medicine, instead opting for a model that prioritizes surgeon identity, patient privacy, and comprehensive education. For patients, The Clim offers a high degree of specialized care in aesthetic gynecology, backed by verifiable credentials, though likely at a premium price point and with the logistical challenge of high demand.

Personalized Care Clinical Excellence Patient Empowerment