Analysis Report

The K Plus Plastic Surgery Clinic

Representative Director Kim Se-young In-Depth Analysis

Natural Beauty Expert Collaboration Trusted Legacy

Key Points

History & Legacy

Established in 1988 in Myeong-dong and moved to Gangnam in 1997, The K Plus Plastic Surgery Clinic boasts over 30 years of history at a single location, making it a first-generation leader in Korean plastic surgery.

Father-Son Collaboration

Led by founder Dr. Kim Se-young (Ph.D., Korea University) and Dr. Kim Jin-woo (former university clinical professor), the clinic uniquely blends decades of experience with modern aesthetic trends.

Signature Procedures

Dr. Kim Se-young's 'Point Incision' eye surgery offers natural lines with the durability of incisional methods and minimal scarring, becoming a renowned signature technique.

Honest & Natural Philosophy

Highly trusted for its 'naturalism plastic surgery' philosophy, the clinic emphasizes honest consultations, avoiding overtreatment, and is particularly favored by revision and middle-aged patients.

Medical Staff In-Depth Analysis

The biggest feature of The K Plus Plastic Surgery Clinic is the collaborative system where a first-generation plastic surgery specialist father and a university hospital professor son practice together. This is evaluated as an ideal combination of Experience and Trend.

KSY

Representative Director Kim Se-young

Founder & First-Generation Specialist

Education and Qualifications

  • Graduated from Korea University College of Medicine
  • Ph.D. in Medicine (Plastic Surgery), Korea University Graduate School
  • Acquired Plastic Surgery Specialist Board Certification (1983)

Major Career

  • Served as Adjunct Professor at Korea University College of Medicine and Soonchunhyang University College of Medicine
  • Former Head of Plastic Surgery at Seoul Adventist Hospital (1990~1992)
  • Former Director of Anse Hospital Plastic Surgery (2009~2011)
  • Served as Director of Korea Beauty Research Institute and Miss Korea Judge multiple times

Academic Activities

  • Regular Member of the Korean Society of Plastic and Reconstructive Surgeons, Korean Society for Aesthetic Plastic Surgery
  • Member of the International Confederation of Plastic, Reconstructive and Aesthetic Surgery (IPRAS)
  • Member of the Anti-Aging Research Society of the Korean Society of Plastic and Reconstructive Surgeons

Based on over 30 years of clinical experience, Director Kim Se-young is known for insisting on 'safe and natural surgery' that considers the patient's facial proportions and functional aspects rather than chasing trends.

KJW

Representative Director Kim Jin-woo

Modern Techniques & Aesthetic Sense

Education and Qualifications

  • Graduated from Chung-Ang University College of Medicine and completed Ph.D. at the same graduate school
  • Plastic Surgery Specialist (Acquired in 2013)

Major Career

  • Former Assistant Professor of Plastic Surgery at Korea University Anam Hospital (2016~2019)
  • Former Director at Ramiche Plastic Surgery (2019~2022)
  • Training at Ishii Plastic Surgery Center (USA) and Chang Gung Memorial Hospital (Taiwan)

Specialty Areas

  • Rhinoplasty (including functional rhinoplasty), Eye surgery, Petit surgery

Director Kim Jin-woo possesses both reconstructive surgery experience from a university hospital and cosmetic surgery experience from a large plastic surgery clinic (Ramiche), meeting the needs of the younger generation who want flashy and sophisticated lines while minimizing functional side effects.

Clinic Overview & Philosophy

Clinic Introduction & History

The K Plus Plastic Surgery Clinic is a historic medical institution located in the Apgujeong Rodeo area of Gangnam-gu, Seoul, the center of plastic surgery in Korea. The clinic first opened in Myeong-dong in 1988 under the name 'Kim Se-young Plastic Surgery' and expanded and moved to its current location on Dosan-daero (Sinsa-dong), Gangnam-gu in 1997.

As of August 1, 2025, the clinic underwent a brand renewal, changing its name from 'K Plus Plastic Surgery' to 'The K Plus Plastic Surgery'.

Location and Scale

The clinic is located on the 14th and 15th floors of the K+ Medical Tower, 333 Dosan-daero, Gangnam-gu, Seoul. It has excellent accessibility, being adjacent to Apgujeong Rodeo Station and Gangnam-gu Office Station, and has established a professional medical environment equipped with operating rooms, inpatient rooms, and recovery rooms. In particular, the fact that it has operated in one location for over 30 years serves as evidence of high reliability in the rapidly changing Gangnam plastic surgery market.

Operational Philosophy

The K Plus Plastic Surgery Clinic values "natural beauty faithful to the basics" as its core value. It avoids factory-type surgeries that ignore the unique characteristics of each patient and provides customized care responsible from consultation to surgery and post-operative management through a 1:1 dedicated doctor system. This is interpreted as the result of combining Representative Director Kim Se-young's craftsmanship with Representative Director Kim Jin-woo's sophisticated sense.

- The K Plus Plastic Surgery Clinic

Major Procedures and Technical Features

The K Plus Plastic Surgery Clinic specializes in facial plastic surgery such as eyes, nose, and lifting, with Director Kim Se-young's unique know-how in eye surgery being a key competitive edge.

Point Incision Method (Eye Surgery)

The 'Point Incision Method' is Director Kim Se-young's representative eye surgery technique, a hybrid method that complements the shortcomings of existing non-incisional (buried) and incisional methods.

Technical Principle

  • 5 to 7 microscopic holes (Points) are made on the eyelid.
  • Through these holes, unnecessary fat and muscle tissue are removed, and the skin and muscle are directly adhered.

Advantages

  • Durability: Higher adhesion strength, significantly lowering unraveling probability.
  • Naturalness: Almost no scarring, fast recovery.
  • Fat Removal Possible: Applicable to patients with thick eyelids.

Rhinoplasty (Nose Surgery)

In the field of rhinoplasty, Director Kim Jin-woo's expertise stands out, focusing on both aesthetic improvement and functional problems.

Approach & Materials

  • Performs both open and closed surgeries.
  • Considers functional problems of the nose (e.g., deviated septum).
  • Prioritizes autologous tissues (rib cartilage, septal cartilage) to minimize side effects.

Aesthetic Style

  • Pursues 'Jaryeohan' (natural and fancy) lines.
  • Considers harmony with the entire face rather than an excessively high or pointed nose.

Middle-Aged Plastic Surgery & Anti-Aging

As a clinic with a long history, The K Plus Plastic Surgery Clinic has a high proportion of middle-aged patients and shows strength in anti-aging surgeries.

Key Procedures

  • Upper/lower blepharoplasty
  • Brow lift
  • Face lift

Director Kim Se-young is evaluated as a figure who actively introduced and developed brow lifts from the early days of plastic surgery in Korea, contributing significantly to this field.

Reputation and Patient Experience Analysis

This comprehensive analysis includes data from major plastic surgery communities and applications such as Sungyesa and Gangnam Unni.

Quantitative Evaluation

Gangnam Unni Rating: 9.4~9.5 / 10.0

Based on over 520 reviews.

  • Director Kim Se-young: 9.6 points (About 130 reviews)
  • Director Kim Jin-woo: 9.5 points (About 430 reviews)

Sungyesa Rating: 4.4 / 5.0

A high score indicating strong patient satisfaction.

Qualitative Evaluation (Review Analysis)

Positive Evaluation (Pros)

  • Honest Consultation: Most frequently mentioned. Comments like "They tell you what can't be done," "I was surprised they dissuaded me from surgery," and "They only recommend necessary surgeries" are dominant.
  • Natural Results: Many reviews saying "It's as natural as my original nose" and "I became prettier without it being obvious." High preference among patients who dislike artificial plastic surgery looks.
  • High Expertise: For Director Kim Se-young, comments like "He examines meticulously" and "I can feel the craftsmanship," gaining trust especially from revision surgery patients.
  • Post-Care: Meticulous management of swelling and progress checks after surgery.

Negative Evaluation and Considerations (Cons)

  • Waiting Time: Some complaints about waiting more than 30 minutes even with a reservation.
  • Conservative Style: For patients desiring flashy and dramatic changes, it may feel somewhat conservative or that the change is minimal. Satisfaction may drop if patient needs and doctor's philosophy do not align.
  • Cost: Perception that prices are somewhat higher compared to factory-type clinics, but this is also accepted as a reasonable cost for specialized responsible care.

Safety and Medical Ethics

  • Accident-Free Record: No records of medical accidents or legal disputes found.
  • No Surrogate Surgery: Strict adherence to a real-name system where the consulting director performs the surgery directly.

Comprehensive Analysis and Conclusion

Summary of Clinic Features (SWOT Analysis)

Strengths

  • Over 30 years of history
  • Proven 'Point Incision' technology
  • Harmony of new and old through father-son collaboration
  • Honest consultation culture
  • Accident-free safety system

Weaknesses

  • May feel somewhat conservative to patients in their early 20s who prefer flashy styles
  • Occurrence of waiting times

Opportunities

  • Expansion of the revision surgery market
  • Increasing demand for middle-aged plastic surgery
  • Rise of the natural plastic surgery trend

Threats

  • Fierce competition in the Gangnam area
  • Offensive from large clinics engaging in low-price marketing

Conclusion

The K Plus Plastic Surgery Clinic and Representative Director Kim Se-young are a medical institution that has been running long-term based on 'Skill' and 'Trust' rather than flashy marketing. Director Kim Se-young's 'Point Incision Method' is a highly suitable solution for patients considering eye surgery, especially those who want both naturalness and durability that does not unravel. Additionally, with the joining of Director Kim Jin-woo, the clinic has expanded its scope to rhinoplasty and trendy procedures, securing competitiveness across all age groups.

This clinic will be the most suitable choice for "patients who avoid factory-type surgeries, want safe surgery for which the responsible doctor takes charge from beginning to end, and pursue natural beauty that is not artificial." On the other hand, patients who prioritize extremely flashy changes or low costs need to coordinate their style through sufficient communication during consultation.

Suggestions

Patients should clearly convey what they want (naturalness vs. flashiness) during consultation, and it is recommended to choose and consult with the medical staff that better fits their needs between Director Kim Se-young's experience and Director Kim Jin-woo's sense. In particular, for revision surgeries or high-difficulty eye surgeries, consultation for Director Kim Se-young's 'Point Incision Method' is strongly recommended.