Analysis Report
Jang Yoo-hee 대표원장 심층 분석
This report provides a comprehensive analysis of 'MOCCI Clinic', an aesthetic medical institution located in Gangnam-gu, Seoul, and its founder, Representative Director Jang Yoo-hee. MOCCI Clinic, which newly opened in December 2024, breaks away from the existing factory-style dermatology clinic operation method and puts forward a 'premium experience' combining hotel-style service, a private procedure environment, and pain minimization solutions as its core value.
MOCCI Clinic is a premium dermatology clinic that opened on December 16, 2024, on Gangnam-daero, Seoul. Aiming for a 'hotel-like hospital', it focuses on high-end customer experience (CX) by operating all single private rooms, using goose-down bedding, and running a lounge cafe.
Representative Director Jang Yoo-hee graduated from Yonsei University College of Medicine and served as the director of Beauty Lounge Clinic Gangnam Branch. She is active as a regular member of numerous societies, possessing rich clinical experience in the field of aesthetic procedures.
The clinic specializes in skin booster procedures centered on Rejuran Healer and focuses on drastically reducing procedural pain through methods such as ultrasound-guided nerve anesthesia. Additionally, it practices the slogan 'Your face, Your decision' by introducing a QR code procedure selection system.
Despite being in the early stages of opening, it records a high rating of over 9.6/10 on major aesthetic medical platforms, with positive evaluations dominating regarding the luxuriousness of the facilities and the delicate procedures of the medical staff.
Representative Director Jang Yoo-hee is the founder and representative medical staff of MOCCI Clinic and has built up years of experience in the aesthetic medical field. Her expertise and dedication are central to the clinic's unique philosophy.
While her profile confirms graduation from 'Yonsei University College of Medicine' and history as a regular member of related aesthetic societies, explicit designations such as 'Dermatologist' or 'Plastic Surgeon' (Board Certified) are not found. According to medical platform information, she is identified as a 'General Practitioner' specializing in the aesthetic field. In the Korean aesthetic medical market, this is a common form, and Director Jang Yoo-hee appears to be proving practical procedural expertise through numerous academic activities and her career as a director of a large hospital.
MOCCI Clinic was established on December 16, 2024, with the goal of presenting a 'splendid experience' to customers beyond simply providing aesthetic procedures. During the establishment process, the clinic aimed to resolve the problems of the existing dermatology market: 'fear of pain' and 'factory-style operation methods'.
One of the biggest features of MOCCI Clinic is the 'QR Code Procedure Selection System' introduced to exclude excessive counseling or unnecessary procedure recommendations. Customers can access the procedure menu via a QR code in the clinic lounge and directly select the procedures and options (anesthesia method, dosage, etc.) they need. This reflects an operational policy that respects the customer's independent decision-making under the slogan "Your face, Your decision." However, separate counseling services are provided for customers who desire professional consultation.
MOCCI Clinic claims to be a 'Rejuran-centered premium hospital' and possesses a procedure lineup specialized in anti-aging and skin regeneration (Skin Rejuvenation).
Rejuran Healer is known for excellent skin regeneration effects but extreme pain during the procedure. MOCCI Clinic operates a proprietary pain management protocol to lower this barrier to entry.
Signature programs named after the clinic focus on improving skin elasticity, radiance, and volume.
The clinic offers a wide range of aesthetic procedures to address various skin concerns.
Synthesizing data from major aesthetic medical information platforms such as Gangnam Unni and Yeoshin Ticket, MOCCI Clinic is recording very high customer satisfaction despite being in the early stages of opening.
MOCCI Clinic recorded 9.6 points (731 evaluations) on Gangnam Unni and was selected as a 'Customer Evaluation Excellent Hospital'. It also maintains a high rating of over 9.6 on Yeoshin Ticket.
MOCCI Clinic is a new clinic that entered the Gangnam aesthetic medical market in late 2024, but it is rapidly establishing its position through a clear concept and targeting strategy. Representative Director Jang Yoo-hee has successfully implanted the two core values of 'premium experience' and 'pain minimization' into hospital operations based on her experience at large network hospitals.
In particular, the hotel-style service and single-room operation are judged to be a smart strategy that simultaneously targets the high-end demand group that values privacy and the younger generation that values efficiency through reasonable pricing policies and the QR code system.
Although it is not a specialist hospital, it secures expertise through advanced protocols and pain management solutions for specific procedures (Rejuran, Skin Boosters), which is proven by high customer satisfaction. It is highly likely to grow as a major player leading 'Experience-centric' medical services in the Gangnam skin booster and anti-aging market in the future.
Premium Experience
Pain Minimization
Experience-Centric Services