Standard Dental Clinic · Seo Bo-yeon Analysis Report

Summary & Key Implications

Hospital Identity

Standard Dental Clinic was founded by specialists from Seoul National University Dental Hospital, aiming for a model that combines the expertise of a university hospital with the accessibility of a local clinic. It emphasizes 'treatment faithful to the standard' and '1:1 responsible treatment without delegation'.

Rep. Dir. Seo Bo-yeon

A Ministry of Health and Welfare certified orthodontist with a Ph.D. from Seoul National University. She has secured high recognition in Invisalign and aesthetic orthodontics, communicating with the public through the YouTube channel 'Standard TV'.

Treatment System

A systematic cooperative treatment system (Oral and Maxillofacial Surgery, Prosthodontics, Orthodontics, Conservative Dentistry, etc.) is established, showing strength in resolving high-difficulty cases requiring complex treatments.

Technology & Facilities

It actively introduces the latest digital equipment such as navigation implants, UV implants, and 3D oral scanners. It also specializes in operating 'conscious sedation (sleep treatment)' for patients with dental phobia.

In-depth Profile Analysis: Rep. Dir. Seo Bo-yeon

2.1 Education & Qualifications

Holds the Ministry of Health and Welfare certified **Orthodontics Specialist** qualification, indicating high-level training.
Obtained a **Ph.D. in Orthodontics** from Seoul National University School of Dentistry, adding academic depth.
Completed internship and residency at Seoul National University Dental Hospital, later serving as clinical instructor and fellow.

2.2 Major Career & Academic Activities

Active as an accredited doctor and regular member of the Korean Association of Orthodontists and the World Federation of Orthodontists (WFO).
An **Invisalign Certified Doctor** of Align Technology, USA, and also an Incognito (lingual orthodontic device) certified doctor.
Served as a full-time instructor in the Department of Orthodontics at Seoul National University Dental Hospital.

2.3 Treatment Philosophy & Style

Dr. Seo Bo-yeon emphasizes the harmony and aesthetics of the entire face beyond simply straightening teeth. She precisely analyzes 'Smile Line', 'Buccal Corridor', and gum exposure, tailoring customized orthodontics to each patient's face shape. She values consultation, providing honest and clear explanations of treatment possibilities and limitations.

2.4 Media & External Activities

Appears on the hospital's official YouTube channel 'Standard TV', building public awareness by explaining celebrity teeth analysis, Invisalign grades, and orthodontic cases. She actively shares expertise, aiming to provide correct information to patients by emphasizing that the doctor's skill and consistent treatment are more important than device grades.

Standard Dental Clinic Overview & Information

1.1 Establishment Background & Philosophy

Established with the goal of providing university hospital-level treatment quality locally. It aims to bridge the gap between inconvenient university hospitals and local clinics that struggle with high-difficulty surgeries or cooperative treatments.

**Core Principle:** Thoroughly excludes surrogate surgeries or delegated treatments, operating a system where the representative director manages everything 1:1 from consultation to surgery and post-care.

1.2 Branch & Location Information

Operates centered on the Jamsil Main Branch in Songpa-gu, Seoul, with branches in major metropolitan areas like Icheon and Bucheon.

**Jamsil Main Branch:** Located at 9th Floor, Wellis Tower, 562 Songpa-daero, Songpa-gu, Seoul (near Exit 7 of Jamsil Station), offering excellent accessibility.

**Medical Hours:** Implements weekday (Mon/Tue/Thu) night clinics (until 9 PM) and Saturday clinics for patient convenience.

1.3 Facilities & Equipment Infrastructure

Spares no investment in advanced medical equipment to realize university hospital-level treatment.

**In-house Lab:** Operating an in-house dental laboratory shortens production time and increases precision through immediate communication between medical staff and technicians.

**Digital Diagnostic Equipment:** Introducing 3D CT and oral scanners reduces discomfort and performs precise diagnosis.

**Operating Room:** Dedicated operating room equipped with sterilization systems and monitoring for sleep anesthesia (conscious sedation).

Major Procedures & Clinical Features

4.1 Implant Center

**Navigation Implant:** Computer-simulated surgery with customized guides for minimized incision, reduced nerve damage risk, and increased accuracy.
**UV Implant:** UV light irradiation on implant surface for increased hydrophilicity, accelerating osseointegration, shortening treatment periods, and increasing success rates.
**Bone Graft & Sinus Lift:** Helps patients with insufficient gum bone receive implants through bone grafting technology using PRF (Platelet-Rich Fibrin).

4.2 Orthodontic Center (Led by Dr. Seo Bo-yeon)

**Operation of Various Devices:** Applies general bracket orthodontics, highly aesthetic Invisalign, and lingual orthodontics.
**Precise Diagnosis for Non-extraction/Extraction:** Careful decision-making considering facial changes and tooth function, emphasizing aesthetic improvement.
**Cooperative Orthodontics:** Strengths in orthodontic treatment linked to general treatment, such as space securing for implants and tooth extrusion for prosthetics.

4.3 Sleep Treatment (Conscious Sedation)

**Light Sleep State:** Treatment proceeds in a light sleep state where the patient can breathe spontaneously and communicate, remembering no pain or fear.
**Scope of Application:** Applicable to most treatments accompanied by pain, such as wisdom tooth extraction, root canal, multiple cavity treatments, and implant surgery.
**Safety:** Safely proceeded with real-time monitoring of pulse and oxygen saturation.

4.4 Aesthetic Prosthetics (Laminates)

**Minimal Prep Orientation:** Aims for aesthetic improvement while preserving natural teeth as much as possible.
**Digital Design:** Designs and produces tooth shapes that harmonize with the patient's face utilizing CAD/CAM systems.

Reputation & Patient Feedback Analysis

5.1 Positive Evaluation Factors

**Expertise & Reliability:** High patient trust in "Seoul National University Alumni Specialists" and "University hospital-level systems." Praised as a 'conscientious dental clinic' recommending only necessary treatments.
**Pain Management:** Many reviews state "received treatment without pain" thanks to sleep treatment and painless anesthesia systems. High satisfaction among patients with dental phobia.
**Kind & Detailed Explanation:** Medical staff, including Dr. Seo Bo-yeon, explain in detail at the patient's eye level during consultation.
**Facilities & Hygiene:** High satisfaction with clean, modern interiors and thorough hygiene management.

5.2 Considerations & Characteristics

**Reservation Waiting:** Due to popularity, there may be waiting times for reservations to receive treatment from specific directors.
**Cost:** Not the lowest in cost, as they adhere to genuine materials and standard treatment processes, but perceived as reasonable for quality and post-care guarantee.

5.3 External Reputation

**Dentist Recommended Dental Clinic:** High rate of visits by actual medical staff families or acquaintances suggests recognition within the medical community.
**Transparent Operation:** Built trust by emphasizing real-name system of representative directors and responsible treatment amidst past controversies.

Conclusion

Standard Dental Clinic is evaluated as a model that successfully combines 'university hospital-level expertise' and 'convenience of a local hospital'. The departmental cooperative system of specialists from Seoul National University provides efficient and safe treatment solutions for patients with complex dental diseases.

Representative Director Seo Bo-yeon is an orthodontic expert with a solid academic background and rich clinical experience, well-reflecting the trend of modern orthodontic treatment seeking not only functional improvement but also aesthetic perfection. Active communication through media and a patient-centered treatment philosophy act as major factors in increasing the hospital's credibility.

Standard Dental Clinic is recommended for patients who value:

High-Difficulty Procedures & Dental Phobia Care Safety, Expertise, & Long-term Post-Care Balance of Expertise & Accessibility