In-depth Analysis Report
Representative Director Hwang Sung-hwan
The First Dermatology Clinic Busan Main Branch is a large-scale medical institution specializing in dermatology located in Hwamyeong-dong, Buk-gu, Busan. Under the slogan "My Life's First Dermatology Clinic," it provides comprehensive skin care covering not only simple cosmetic procedures but also treatments for intractable skin diseases.
Led by Representative Director Hwang Sung-hwan, the entire medical staff consists of dermatologists belonging to the top 2% in Korea. In particular, Director Hwang is a former university hospital professor and is evaluated as having a solid clinical experience and academic background.
It possesses multiple high-end lifting devices such as Ultherapy and Thermage (2 units of each introduced) and has a premium equipment lineup for pigment and vascular treatment, including Pico Laser and Vbeam Perfecta. Recently, the space was expanded by establishing the 'Aestige Lounge' in addition to the main building.
It was recognized for its external brand value by winning 1st place in the Dermatology category at the 2024-2025 Customer Preferred Brand Awards and Consumer Preference Evaluation. It maintains high ratings (9.7~9.8/10) on cosmetic medical platforms like Gangnam Unni, though internal employee satisfaction shows variance by department.
The hospital is located on the 7th floor of 287 Geumgok-daero, Buk-gu, Busan (Hwamyeong-dong, Samhan Golden View).
To enhance the comfort and professionalism of the treatment environment, the treatment space is separated into the Main Center and the Aestige Lounge. This strategy maximizes treatment efficiency by separating the movement paths of general skin disease patients and customers desiring private cosmetic procedures.
The core philosophy of the hospital emphasizes the scarcity and professionalism that "Dermatologists make up only 2% of doctors in Korea."
This distinguishes it from indiscriminate procedures performed by non-specialists, and it operates on the principle of providing personalized treatment through a university hospital-level precision diagnosis system and scientific analysis (utilizing skin diagnostic devices like Mark-Vu).
The First Dermatology Clinic Busan Main Branch has a total of 7 male and female dermatologists residing, including Representative Director Hwang Sung-hwan.
A cooperative system is established by multiple specialists. Since all medical staff are composed of dermatologists, university hospital-level diagnosis is provided not only for cosmetic procedures but also for insurance treatment (skin diseases). This is the biggest competitive edge distinguishing it from clinics run by general practitioners (GPs).
The First Dermatology Clinic Busan Main Branch is evaluated as a model that successfully combines 'University Hospital-level Expertise' and 'Premium Cosmetic Medicine' in the Busan region.
By using Representative Director Hwang Sung-hwan's academic authority and the identity of being a 'Dermatologist' as key marketing points, it succeeded with a high-price strategy based on 'trust' in the cosmetic market where low-price competition is fierce.
It continuously invests in improving Patient Experience (PX) by operating multiple high-priced devices like Ultherapy and Thermage and expanding space (Aestige Lounge).
By running treatment-centered practices such as atopy and scars alongside profitable lifting/pigment procedures, it enhances the medical reliability of the hospital.
Comprehensively, The First Dermatology Clinic Busan Main Branch is one of the top-considered medical institutions for patients desiring high-quality dermatology treatment in the Busan/Gyeongnam region, and continued growth is expected under the leadership of Representative Director Hwang Sung-hwan. However, internal personnel management due to organizational scale expansion and operational efficiency such as waiting times seem to be ongoing challenges.