Key Points
Institution
MOOi Plastic Surgery is a specialized aesthetic clinic in Gangnam, Seoul, focusing on facial contouring, rhinoplasty, and blepharoplasty, emphasizing "Unique Beauty" (Yuil-Mooi) for personalized design.
Leadership
Co-led by Representative Director Park Yoon-yong (facial contouring specialist) and Representative Director Hwang Sung-o (eye/nose surgery specialist), supported by an in-house anesthesiologist.
Clinical Focus
Noted for high-difficulty procedures like facial contouring (jaw, cheekbone, chin), complex nose revisions, and "MOOi Adhesion" double eyelid surgery, using 3D-CT diagnostics.
Safety & Reputation
Strict safety protocols (anesthesia specialist, CCTV) and comprehensive recovery. High patient satisfaction with "natural" results, though wait times are noted.
Institutional Overview
1.1 Location and Infrastructure
MOOi Plastic Surgery is strategically located in the heart of Seoul's medical tourism district, on the 9th floor of the Glastower, directly adjacent to Gangnam Station (Exit 11).
The facility provides a premium patient experience with specialized spaces for consultation, 3D diagnostic imaging, surgery, and post-operative recovery. Its sophisticated interior design aims to alleviate patient anxiety.
1.2 Brand Philosophy and Identity
The name "MOOi" is derived from "Yuil-Mooi" (유일무이), meaning "one and only" or "unique." This underscores the clinic's philosophy: rejecting "factory-type" plastic surgery for a personalized approach that enhances each individual's unique beauty.
The mission "One Procedure, One Perfect Result" highlights a commitment to quality over quantity, ensuring high concentration for each surgery and countering the high-volume, low-customization market trend.
Director Profile: Park Yoon-yong
2.1 Academic Background and Credentials
- Board-certified plastic surgery specialist.
- Medical degree from Hanyang University College of Medicine.
- Residency in Plastic Surgery at Hanyang University Hospital.
- Lifelong member of the Korean Society of Plastic and Reconstructive Surgeons (KSPRS).
- Regular member of KCPCA, KSAPS, Eye Plastic Surgery Research Society of KSPRS, Anti-Aging Research Society of KSPRS.
- International fellowship and training at Erasmus Medical Center, Rotterdam, Netherlands.
2.2 Professional Career and Specialization
Prior to founding MOOi Plastic Surgery, Dr. Park served as a Director at the Facial Contouring Center of **ID Hospital**, a leading institution for facial bone surgery in Asia.
At MOOi, his primary clinical focus is **Facial Contouring (Anterior and Lateral)**, covering zygoma (cheekbones), mandible (square jaw), and mentum (chin tip) surgeries.
2.3 Surgical Philosophy
Dr. Park's approach is defined by "structural analysis," emphasizing reshaping the facial frame to harmonize with soft tissues. He prioritizes precise osteotomies to prevent secondary issues like sagging cheeks or "stair-step" deformities.
Major Clinical Procedures
4.1 Facial Contouring Center (Dr. Park)
- Square Jaw Reduction: "Long Curve Resection," Cortical Bone Resection, Muscle/Fat Management.
- Cheekbone (Zygoma) Reduction: Focus on side width reduction while preserving front cheek volume, firm fixation.
- Chin Tip Surgery (Genioplasty): T-osteotomy, inverted V-osteotomy for narrowing, advancement/recession, titanium plate fixation.
- Pin Removal: Specialized removal of fixation pins from previous contouring surgeries.
4.2 Eye Surgery Center (Dr. Hwang)
- "MOOi Adhesion" (Natural Adhesion): Non-incisional/partial-incisional double eyelid surgery with minimal scarring.
- Middle-Aged Eye Surgery: Upper/lower blepharoplasty (Sub-brow lift, Lower fat repositioning) for anti-aging.
- Difficult Revision Surgery: Correcting asymmetry, "sausage eyes," and loose lines from prior surgeries.
4.3 Rhinoplasty Center
- Difficult Nose Revision: Specialized in correcting failed previous surgeries.
- No-Implant Rhinoplasty: Utilizes autologous materials (ear, septal, rib cartilage) for natural results and reduced complications.
- Functional Rhinoplasty: Addresses aesthetic and functional issues (e.g., deviated septum) simultaneously.
4.4 Lifting and Petit Center (Dr. Hong)
- Contour Injections (Yoon-Gwak Jusa): Proprietary cocktail for facial fat breakdown and lymph drainage.
- Energy-Based Devices: Ulthera, Thermage, and Onda lifting devices for skin tightening.
- Botox and Fillers: A range of non-surgical aesthetic solutions.
5. Safety Systems & Operational Protocols
- Real-Name Anesthesia System: Dedicated board-certified anesthesiologist (Dr. Jang) with Dantrolene.
- Prevention of Shadow Doctors: "One Surgeon Responsibility System" and CCTV in operating rooms.
- Recovery Program: Swelling injections, regeneration lasers, 1:1 post-op monitoring.
Market Reputation and Patient Sentiment
6.1 Quantitative Metrics & Qualitative Feedback
- High Ratings: Dr. Park Yoon-yong holds 9.8/10 (~258 reviews), Dr. Hwang Sung-o 9.3/10 (~1,385 reviews) on Gangnam Unni.
- Review Volume: Hundreds of verified reviews indicate significant operational history.
- Aesthetic Style: Praised for "Natural" and "Sophisticated" results ("Jaryeohan"), avoiding an "overly plastic" look.
- Counseling Quality: Detailed consultations, Dr. Park noted for objective and realistic recommendations.
- Safety Perception: The presence of an anesthesiologist and transparent surgical team are frequently cited as key decision factors.
6.2 Criticisms and Areas of Concern
- Wait Times: High demand can lead to longer wait times for consultations.
- Realistic Expectations: Community forums emphasize that swelling and full recovery for contouring surgery require significant time, regardless of surgical skill.
Conclusion
MOOi Plastic Surgery distinguishes itself in the competitive Gangnam market through a strategy of **specialized dual-leadership** and **uncompromising safety standards**.
Dr. Park Yoon-yong brings the technical weight of a major university hospital and a specialized contouring center (ID Hospital) to a boutique setting, offering patients technical proficiency with personalized attention. Dr. Hwang Sung-o complements this with high-demand soft tissue surgeries, creating a comprehensive aesthetic destination.
Key Characteristics Summary:
High-Level Expertise
Leadership from top-tier medical universities and major contouring centers.
Safety-First Infrastructure
In-house Anesthesiologist, Dantrolene, and CCTV systems address patient fears.
Customized Aesthetics
Adherence to "Yuil-Mooi" philosophy, favoring natural, harmonious results.
MOOi Plastic Surgery is particularly suitable for individuals seeking natural refinement rather than radical, artificial transformation.