Analysis Report

The Fix Plastic Surgery

Choi Dong-hoon, Representative Director: In-depth Analysis

Plastic Surgery Forehead Lift Anti-aging

Key Insights

Hospital Overview

The Fix Plastic Surgery is a clinic located in Gangnam-gu, Seoul, operating under a single representative director system, prioritizing private and responsible treatment.

Specialties

Director Choi Dong-hoon is a board-certified plastic surgeon from Asan Medical Center, specializing in anti-aging and upper facial surgeries like forehead reduction and facelift.

Reputation Duality

High ratings on platforms (e.g., Gangnam Unni, 9.6/10) for kindness and reasonable prices, but also community complaints of side effects like cheek dimpling after facelifts.

Operational Features

Emphasizes safety with a 1-person dedicated system, no shadow doctors, CCTV in operating rooms, and verification of anesthesiologist presence.

Hospital Information & Infrastructure

Overview and Location

The Fix Plastic Surgery is strategically located in Gangnam, Seoul, a hub for plastic surgery. It has expanded and relocated to 11th Floor, 468 Gangnam-daero, Gangnam-gu, Seoul (Chungrim Building, Yeoksam-dong).

  • Transport Accessibility: Directly in front of Exit 5 of Sinnonhyeon Station (Subway Line 9), or a 5-minute walk from Gangnam Station (Line 2/Shinbundang Line).
  • Medical Hours: Weekdays 10:00~19:00, Saturdays 10:00~16:00; closed on Sundays and public holidays.

Operational System & Facilities

The clinic promotes a '1-Person Representative Director Dedicated System' as its core philosophy, contrasting with larger 'factory-type' clinics.

  • 1-Person System: Director Choi Dong-hoon handles all stages from consultation to surgery and post-operative care, alleviating patient concerns about shadow doctors.
  • Safety Facilities: Operating rooms are equipped with CCTVs (footage available upon request); dedicated recovery room for post-surgery stability.
  • Anesthesia System: Primarily uses local anesthesia and conscious sedation; anesthesia fees often included in surgery packages.

Medical Staff Analysis: Representative Director Choi Dong-hoon

Education & Career

Director Choi Dong-hoon is a board-certified plastic surgeon, trained at Seoul Asan Medical Center, one of Korea's top medical institutions.

  • Board Certification: Plastic Surgery Specialist (March 2, 2016).
  • Major Career: Completed Plastic Surgery Residency & Clinical Fellow at Seoul Asan Medical Center; Assistant Professor of Plastic Surgery at Gangneung Asan Hospital; Former Director at Start Plastic Surgery.
  • Academic Activities: Active member of major Korean plastic surgery societies (KSPRS, KSAPS, KSWHS, KSMS); publishes papers in SCI-level international journals.

Specialized Medical Fields

Director Choi Dong-hoon's expertise is concentrated in 'Forehead Surgery' and 'Anti-aging (Lift)' procedures.

  • Forehead Expertise: Highlighted as a 'Forehead Reduction Specialist,' emphasizing expertise in Forehead Lift and Forehead Revision.
  • Facelift: Primarily performs facelifts and mini-lifts, targeting the middle-aged demographic for anti-aging solutions.

Major Procedures & Surgery Items

1. Forehead Surgery (Signature)

Aims for complex surgery that pursues aesthetic improvement beyond simple reduction.

  • 2in1 Forehead Surgery: Combines forehead reduction with lift or hairline correction.
  • Custom Surgery: Segmented plans for gender, forehead shape (e.g., female M-shaped, male, >2cm reduction).
  • Cost (Event): Reduction ~1.5M KRW, Lift ~1.8M KRW, Combo ~3.3M KRW (VAT incl.) – considered competitive.

2. Anti-aging & Lifting

Strong in surgical therapies to improve sagging due to aging.

  • Marionette Facelift: Improves wrinkles around the mouth and cheek sagging.
  • Semi-full Facial Mini Lift: Maximizes effects with reduced incision, for quicker recovery.
  • Middle-aged Eye Surgery: Upper blepharoplasty, lower blepharoplasty, sub-brow lift.

3. Other Surgeries & Petit

A wider spectrum of cosmetic solutions beyond core specialties.

  • Eye/Nose Surgery: Natural adhesion double eyelid, nostril reduction.
  • Body Surgery: Liposuction (abdomen, thighs, arms), abdominoplasty.
  • Skin/Petit: Non-surgical procedures like InMode, Shurink, Botox, fillers, Tune Face laser.

Reputation & Public Opinion Analysis

Reputation regarding The Fix Plastic Surgery shows a distinct temperature difference depending on the source, reflecting a common phenomenon in the cosmetic medical market between marketing platforms and anonymous communities.

Positive Evaluation (Medical Platforms)

  • •
    High Ratings: Records 9.6 out of 10 on Gangnam Unni, selected as 'Excellent Customer Evaluation Hospital'.
  • •
    Consultation Satisfaction: Director Choi conducts consultations directly, recommends only necessary surgeries without overtreatment. Described as "chic but explains simply and clearly" and "gentle and communicates well".
  • •
    Price Reasonableness: Competitive costs (e.g., mid-1 million KRW range for forehead reduction) attracting patients.
  • •
    Result Satisfaction: Many reviews confirm natural results in forehead reduction and eye surgery.

Negative Evaluation & Controversy (Communities)

  • •
    Facelift Side Effects: Complaints of 'Cheek Dimpling', 'Insufficient Effect', and 'Worsening Jawline Sagging' after facelift (2023-2024, MissyUSA).
  • •
    Protests: Eyewitness accounts of a patient holding a protest in front of the hospital due to dissatisfaction with results and hospital response.
  • •
    Communication Issues: Some reviews point to insufficient attitude or response from the director/hospital post-surgery.
  • •
    Sungyesa Evaluation: Opinions suggest consultations might be too short or conducted roughly, seeking un-biased reviews without photos.

Medical Disputes & Consumer Damage Status (General Context)

While no direct legal documents specifically on The Fix Plastic Surgery were found, disputes over nerve damage, asymmetry, and scarring in high-difficulty surgeries like facelifts are generally increasing across the plastic surgery field. The reported 'protests' and 'complaints of side effects' in communities suggest a potential for medical disputes involving the clinic.

Comprehensive Analysis & Conclusion

“ The Fix Plastic Surgery, led by Representative Director Choi Dong-hoon, has established a strong presence in forehead surgery and anti-aging. Its 1-person director system and reasonable pricing offer an attractive alternative to larger, factory-like hospitals.

Cost-effectiveness

Offers competitive pricing for specialized procedures, attracting patients seeking value.

Specialized Expertise

Demonstrates significant experience and focus in forehead surgery and anti-aging lifts.

Reputation Duality

A notable gap exists between positive platform reviews and negative community feedback.

Key Takeaways:

  • Strengths: Strong clinical experience in forehead reduction, high cost-performance ratio, and high app-based customer satisfaction.
  • Risks: Significant issues of side effects like cheek dimpling raised for facelifts, and subsequent offline protest controversy, demanding thorough patient verification.

In conclusion, The Fix Plastic Surgery can be an excellent choice for patients considering forehead surgery due to its cost-effectiveness and expertise. However, for high-difficulty lifting surgeries such as facelifts, it is highly recommended to fully understand potential side effects (e.g., cheek dimpling, adhesions) through extensive consultation with the medical staff, and to make an informed decision after meticulously reviewing past cases and the hospital's post-operative care system.

*This report was written based on public data collected as of January 2025, and information may change depending on the hospital's circumstances or changes in medical staff.*