Analysis Report

The Hada Plastic Surgery Clinic

Representative Director Lee Jeong-hun

Rhinoplasty Revision Autologous Rib Cartilage Patient Trust

Executive Summary

Specialized Expertise

The clinic excels in high-difficulty rhinoplasty revision and procedures utilizing autologous rib cartilage, demonstrating advanced surgical focus.

Core Values & Transparency

Prioritizes 'Safety' and 'Perfection', maintaining transparent operations through patient communication and 'The Hada TV' YouTube channel.

Experienced Leadership

Director Lee Jeong-hun, a former Braun Plastic Surgery director, brings extensive experience in complex cases, forming a strong clinical foundation.

Reputation Balance

Highly praised for specific consultations and natural results, though patient experiences vary regarding wait times and costs.

Medical Leadership: Director Lee Jeong-hun

Education and Qualifications

  • **License Acquisition:** Acquired medical license on March 5, 2004.
  • **Specialist Qualification:** Acquired Plastic Surgery Specialist qualification on May 7, 2012.
  • **Society Activities:**
    • Member of the Korean Society of Plastic and Reconstructive Surgeons
    • Member of the Korean Society for Aesthetic Plastic Surgery
    • Member of the Korean Cleft Palate-Craniofacial Association
    • Member of the American Society of Plastic Surgeons (ASPS)
    • Member of the International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS)

Major Career and Clinical Background

The most notable point in Director Lee Jeong-hun's career is his clinical experience at a large plastic surgery hospital. He served as a **Former Director at Braun Plastic Surgery**, a large-scale hospital with high recognition for facial contouring and rhinoplasty. This background allowed him to accumulate experience with high-difficulty cases and various types of surgeries, forming the clinical foundation for his specialization in high-difficulty revision surgeries.

Medical Philosophy and Style

"Providing accurate information to patients and aiming for honest counseling without 'gaslighting' through direct communication via 'The Hada TV'."

  • **Communication-centered:** He directly operates the YouTube channel 'The Hada TV', explaining surgical methods, side effects, and recovery processes in detail.
  • **Safety and Principles:** He pursues improvement within a safe range rather than unreasonable surgeries and tends to limit the number of daily surgeries to maintain the surgeon's concentration.
  • **Aesthetic Standards:** He pursues a harmony of flashiness and naturalness, proposing lines tailored to the patient's face shape, such as the 'Semi-out' line or 'Straight-slightly curved' nose line.

Institutional Profile

Basic Hospital Information

The Hada Plastic Surgery Clinic is located in Gangnam-gu, Seoul, the center of plastic surgery in Korea, possessing location conditions that consider patient accessibility and convenience.

  • Name: The Hada Plastic Surgery Clinic
  • Representative: Lee Jeong-hun
  • Location: 11F, Glaston Building, 108 Bongeunsa-ro, Gangnam-gu, Seoul (Near Sinnonhyeon Station)
  • Departments: Plastic Surgery (Rhinoplasty, Blepharoplasty, Breast Surgery, Anti-aging, etc.)

In-house Facilities and Safety Systems

  • **OR Safety:** Operating room CCTV is installed to prevent Shadow Doctors (surrogate surgery), and a real-name system for medical staff is operated to ensure transparency.
  • **Emergency Response:** A systematic response system is in place for emergency situations that may occur during surgery.
  • **Recovery Facilities:** Dedicated recovery rooms and hospitalization facilities where patients can rest after surgery are in operation; these function as essential facilities for patients undergoing surgeries involving general anesthesia or sedation, such as autologous rib cartilage harvesting.

Medical Hours and Operational Policy

The Hada Plastic Surgery Clinic has a night clinic system for office workers but has a characteristic schedule of designating Thursdays as a regular day off to manage the condition of the medical staff and promote the qualitative improvement of surgeries.

Day Hours Remarks
Mon, Tue, Wed 10:00 ~ 19:00 Normal Consultation
Thursday Closed Regular Day Off
Friday 10:00 ~ 21:00 Night Clinic
Saturday 10:00 ~ 16:00 Weekend Consultation
Sun/Holiday Closed -

Clinical Specializations

The Hada Plastic Surgery Clinic presents rhinoplasty and blepharoplasty as its core medical subjects, emphasizing expertise particularly in the field of revision surgery.

Rhinoplasty - Core Competencies

Director Lee Jeong-hun's most representative field of practice is rhinoplasty, specifically specialized in high-difficulty **Contracted Nose Reconstruction** and the use of **Autologous Rib Cartilage**.

  • Harvesting and Utilization of Autologous Rib Cartilage:
    • **Minimally Invasive Technique:** Director Lee possesses know-how in harvesting cartilage through a minimal incision of approximately 1.5cm to minimize scarring.
    • **Revision Material:** He actively utilizes autologous rib cartilage when septal cartilage or ear cartilage has already been depleted, or in contracted nose surgeries requiring strong structural support.
    • **Pain and Recovery Management:** Emphasizes precise harvesting based on anatomical structures and has protocols for post-operative pain management to dispel concerns about side effects.
  • Contracted Nose and Revision Surgery:
    • **Contracture Release Theory:** To lower a nose that has become upturned due to contracture, he uses a method of sufficiently dissecting the skin and soft tissue and using a strong frame (mainly autologous rib cartilage) to physically lower the nasal tip.
    • **Complex Material Usage:** For the nasal bridge, in addition to silicone implants, materials such as Dermis are used to solve problems for patients with thinned skin or implant visibility.
    • **Functional Improvement:** If functional problems such as nasal congestion due to scar tissue are accompanied, both cosmetic improvement and functional recovery are sought through scar tissue removal and nasal valve reconstruction.

Blepharoplasty (Eye Surgery)

In the field of eye surgery, trendy lines and natural adhesion are emphasized.

  • Line Styles:
    • **Semi-out:** A line style with high recent preference (e.g., Jennie of Blackpink), implementing a line that is flashy yet suits Asian eyes.
    • **In-out/Out-line:** Customized designs ranging from flashy out-lines (e.g., Wonyoung of IVE) to natural in-out lines depending on patient needs.
  • Surgical Method:
    • Natural adhesion (buried suture) and incision methods are applied depending on the patient's eyelid skin thickness and fat amount.
    • Emphasizes the setting of an appropriate line height to minimize side effects like 'sausage eyes' (eyes that look permanently swollen).

Reputation and Patient Feedback Analysis

The results of a comprehensive analysis of major plastic surgery communities such as Sungyesa, Gangnam Unni, and YouTube comments are as follows.

Positive Feedback

  • **Consultation Expertise:** Many evaluations state that Director Lee Jeong-hun's consultations are specific and professional, analyzing the internal structure of the nose accurately through CT scans and presenting a surgical plan.
  • **Safety Oriented:** The fact that he does not recommend unreasonable surgeries and gives realistic advice acts positively. Policies like "limiting daily surgery count" or "CCTV disclosure" provide psychological stability.
  • **Natural Results:** Numerous reviews confirm that he derives sophisticated and natural results that fit the harmony of the patient's face rather than excessively flashy or artificial shapes.
  • **Post-op Care:** Evaluations indicate that the medical staff and employees respond kindly regarding swelling management or progress checks after surgery.

Negative / Mixed Feedback & Considerations

  • **Wait Time and Consultation Time:** Due to the clinic's popularity, wait times can be long, and some opinions exist that the director's consultation time felt relatively short compared to the consultant's.
  • **Cost:** Due to the nature of high-difficulty revision surgeries using autologous rib cartilage, surgical costs tend to be set somewhat high (e.g., cases mentioning a quote of approx. 9.9 million KRW for contracted nose revision exist).
  • **Subjective Dissatisfaction with Results:** As with all plastic surgeries, some patients express regret regarding nasal tip drooping or results that are not as flashy as expected. Some also felt burdened by the strong recommendation of autologous rib cartilage instead of donated rib cartilage.

Medical Malpractice and Legal Issues

Within the researched data, no specific records of serious medical accidents (death, severe permanent disability, etc.) or legal disputes directly related to The Hada Plastic Surgery Clinic or Director Lee Jeong-hun were confirmed. While keywords like 'Plastic Surgery Blacklist' or 'Medical Accident' appear in some search results, these were often general posts for sharing plastic surgery information or cases from other hospitals. However, it must be recognized that risks of common side effects such as inflammation, asymmetry, and dissatisfaction exist in all surgical procedures, and individual patient complaints regarding these may exist.

Conclusion

**The Hada Plastic Surgery Clinic** and **Representative Director Lee Jeong-hun** are analyzed to have established a solid position in the Korean plastic surgery market, particularly in the field of **Rhinoplasty Revision and Autologous Rib Cartilage Rhinoplasty**.

1. Unmatched Expertise

Director Lee Jeong-hun shows strength in resolving high-difficulty cases such as contracted noses and short noses based on abundant experience from a large hospital.

2. Advanced Technical Skills

The 1.5cm minimal incision autologous rib cartilage harvesting technique and the approach of addressing functional/cosmetic nose surgery simultaneously demonstrate technical superiority.

3. Building Patient Reliability

Active information sharing via YouTube, CCTV installation, and the operation of a real-name system are major factors building patient trust.

Overall Judgement: The Hada Plastic Surgery Clinic is judged to be a suitable option for "rhinoplasty revision patients seeking to resolve structural problems through safe and verified methods." In particular, for patients considering reconstruction surgery using autologous tissue, Director Lee Jeong-hun's know-how will be an important consideration factor.