Executive Summary
Institution Overview
Daybeau Clinic Yeouido Branch is a dermatology and aesthetic clinic in Seoul's financial district, part of a ~16-branch network.
Leadership Profile
Led by Rep. Director Kwon Oh-min, a Hanyang University Medical College graduate with prior experience at high-volume aesthetic chains.
Clinical Focus
Specializes in non-surgical anti-aging, skin boosters, and laser treatments, emphasizing a "private" service model in single-person rooms.
Market Position & Reputation
Targets Yeouido office workers with extended hours, uses premium equipment, holds high app ratings (9.2/10) with moderate community scores (3.9/5).
“ Medical Director Profile
Kwon Oh-min (권오민)
The clinical direction and safety standards of the Yeouido branch are overseen by Representative Director Kwon Oh-min. His career trajectory indicates a strong foundation in high-volume aesthetic medicine prior to assuming his current leadership role.
Academic Background
- Medical Degree: Graduated from Hanyang University College of Medicine.
- Training: Completed internship/residency training at Hanyang University Hospital.
Professional Career History
- Current: Representative Director, Daybeau Clinic Yeouido Branch.
- Previous:
- - Vice Director, Daybeau Clinic Mapo-Hongdae Branch.
- - Vice Director, Maypure Clinic Yeonsinnae Branch.
- - Vice Director, Abijou Clinic Myeongdong Branch.
Academic & Professional Affiliations
- Regular Member, Korean Academy of Melasma and Aesthetic Laser.
- Regular Member, Korean Academy of Clinical Laser.
- Member, Korean Academy of Obesity and Aesthetic Plastic Surgery.
- Member, Korean Academy of Clinical Aesthetic Medicine.
- Member, Korean Academy of Obesity Research.
- Member, Korean Academy of Lifting Research.
Hospital Information
Location & Infrastructure
- Official Name: Daybeau Clinic - Yeouido Branch (데이뷰의원 - 여의도점)
- Address: 11th Floor, Citi Plaza, 17 Gukjegeumyung-ro 2-gil, Yeongdeungpo-gu, Seoul
- Accessibility: Approx. 5 minutes by foot from Yeouido Station (Subway Lines 5 and 9, Exit 3).
- Parking: Mechanical parking within Citi Plaza, 1 hour complimentary.
Interior & Operational Philosophy
- Spatial Philosophy: "Private 1-Person Room" system for skin care and laser treatments, designed as an "urban sanctuary" with restrained color palettes.
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Operational Hours:
- Weekdays (Mon-Fri): 10:30 AM – 8:30 PM
- Saturdays: 10:00 AM – 4:30 PM
- Sundays/Holidays: Closed
Schedule tailored for Yeouido office workers, allowing "lunchtime procedures" and "after-work treatments."
- Transparency & Safety: Emphasizes "Jungkwan-Jungryang" (Genuine Product, Genuine Amount) principle, ensuring genuine tips and undiluted drugs.
Clinical Infrastructure & Major Modalities
Daybeau Yeouido positions itself as a "Premium Equipment" clinic, investing in high-end, branded devices to differentiate in the competitive Korean market.
Lifting & Anti-Aging Equipment
- Titanium Lifting (Soprano Titanium): Diode laser for lifting, tightening, brightening.
- Onda Lifting: Microwave-based system for subcutaneous fat and skin tightening.
- Thermage FLX: Fourth generation monopolar radiofrequency tightening.
- Ulthera: Micro-focused ultrasound (MFU) for deep tissue lifting.
- Shurink Universe: Second-gen Korean HIFU device, faster with reduced pain.
- Inmode (FX & Forma): RF device for fat reduction (FX) and collagen stimulation (Forma).
Skin Quality & Laser Systems
- Potenza: Microneedle RF for pores, acne scars, texture, with various drug delivery options.
- GentleMax Pro Plus: Dual-wavelength laser, gold standard for hair removal and pigmentation.
- Pico Lasers: Used for tattoo removal and pigmentation treatment.
Injectables (Petit Procedures)
- Botox: Range from domestic (cost-effective) to imported premium brands (Xeomin, Allergan).
- Skin Boosters: Includes Rejuran Healer, Juvelook (collagen stimulator), and Lilied M.
Service Portfolio & Pricing Strategy
Daybeau Yeouido employs a "High-Low" pricing strategy, attracting new customers with aggressive "First Visit" and "Kakao Plus Friend" event pricing, while maintaining standard pricing for premium procedures. Prices are typically VAT exclusive.
| Procedure Category | Specific Treatment | Event Price (Approx.) | Note |
|---|---|---|---|
| Lifting | Shurink Universe (100 shots) | 64,900 KRW | 1+1 Event |
| Inmode FX + Forma | 79,000 KRW | First visit/Event | |
| Onda Lifting (30kJ) | 259,000 KRW | ||
| Ulthera (100 shots) | 349,000 KRW | ||
| Botox | Wrinkle Botox (Korean) | ~12,900 - 17,000 KRW | Per area |
| Body Botox (100 units) | 89,000 KRW | ||
| Skin Booster | Lilied M (2.5cc) | 89,000 KRW | 1+1 Event |
| Juvelook Skin (2cc) | 139,000 KRW | ||
| Skincare | Aqua Peel | 54,900 KRW | 1+1 Event |
*Note: Prices are subject to change based on monthly promotions (e.g., "December Santa Event") and specific conditions (Kakao Friend addition).
The clinic encourages patient retention through "Membership" programs (e.g., 500,000 KRW credit with 20% bonus accumulation) and multi-session packages for skincare (e.g., "My Choice Skin Care" 10 sessions).
Reputation & Market Perception
Analyzing the reputation of Daybeau Yeouido requires looking at both incentivized platforms (apps) and independent community discussions.
Positive Factors
- Facilities: Patients frequently praise the private, single-person rooms, offering a luxurious feel.
- Pricing: "First Visit" and event prices are highly competitive for the Yeouido area.
- Equipment: Availability of the latest devices (Titanium, Onda) is a significant draw.
- High App Ratings: Gangnam Unni (Aesthetic App) shows a strong rating of 9.2/10, reflecting popularity and general satisfaction.
Considerations & Areas for Improvement
- Waiting Times: Despite reservation systems, feedback indicates potential waiting times, common in popular, event-driven clinics.
- "Factory" Concerns: While marketing itself as "anti-factory," the high volume and aggressive pricing can lead some patients to perceive standardized, rather than deeply personalized, service.
- Community Ratings: Sungyesa (Plastic Surgery Community) shows a more moderate 3.9/5, suggesting discerning patients might have higher expectations for consultation depth.
Conclusion
Daybeau Clinic Yeouido Branch, under the leadership of Director Kwon Oh-min, represents a modern hybrid model in Korean aesthetic medicine: combining the efficiency and pricing power of a franchise with the facility standards of a private boutique.
Director Kwon's background in major high-volume clinics provides the operational expertise necessary to manage the branch's significant patient flow. The clinic's aggressive investment in flagship devices like Titanium and Onda, coupled with a transparent pricing policy, makes it a formidable competitor in the Yeouido market.
For potential patients, the clinic offers high value for standardized procedures (laser, botox, lifting). However, as with any high-volume facility, the trade-off may involve waiting times and a fast-paced environment, despite the clinic's efforts to maintain a "private" atmosphere. The discrepancy between app ratings (9.2) and community ratings (3.9) suggests that while the majority of casual users are satisfied, discerning patients with complex needs should manage expectations regarding consultation depth.