Key Summary
Hospital Overview
Migo Plastic Surgery is a mid-sized plastic surgery clinic located near Apgujeong Station in Gangnam-gu, Seoul. It has an operating history of over 20 years and emphasizes its 'accident-free' record.
Medical Staff Composition
It operates a system with dedicated medical staff for each field, centered around a three-director system: Dr. Kang-won Lee for eye surgery, Dr. Eun-taek Kang for nose surgery, and Dr. Won-jun Yoon for breast surgery, along with a resident anesthesiology specialist.
Representative Director Kang-won Lee
A plastic surgery specialist and graduate of Korea University College of Medicine, he possesses a surgical style that values 'naturalness' and 'safety,' particularly in the field of eye surgery (revision surgery, middle-aged eye surgery, male eye surgery).
Reputation and Characteristics
Positive evaluations regarding detailed and professional consultations dominate among patients, though opinions coexist that the costs are set somewhat high. Efforts to secure trust, such as a real-name system without substitute surgery and a CCTV viewing system, are notable.
In-depth Profile Analysis of Representative Director Kang-won Lee
Education and Background
- Education: Graduated from Korea University College of Medicine.
- Qualifications: Holds a Plastic Surgery Specialist qualification.
- Academic Activities: Active as a regular member of major domestic and international societies such as the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, the Korean Cleft Palate-Craniofacial Association, the Korean Society for Surgery of the Hand, and the International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS).
- Career: Has a history of working at a hospital in Myeong-dong, and subsequently joined Migo Plastic Surgery, where he currently serves as the Representative Director.
Specialized Medical Fields
Director Kang-won Lee specializes in Eye Surgery (Blepharoplasty). He mainly handles high-difficulty surgeries that include functional improvements as well as cosmetic double eyelid surgeries.
Major Procedures:
- Buried method, Incision method, Ptosis correction, Canthoplasty (Epicanthoplasty, Lateral canthoplasty, etc.), Upper/Lower Blepharoplasty, Eye Revision Surgery.
Specialized Areas:
- Shows strength particularly in male eye surgery, middle-aged eye surgery, and revision surgery to restore failed eye surgeries.
Surgical Style and Philosophy
Director Kang-won Lee's surgical style can be summarized as 'naturalness' and 'harmony'.
- Naturalism: Prefers natural lines (In-Out lines, etc.) that harmonize with the patient's original face rather than artificial or excessively flashy lines. According to patient reviews, it is analyzed that he pursues "results that become distinct without looking like surgery was done".
- Conservative Approach: Rather than recommending unreasonable surgeries, he tends to precisely analyze the patient's eye condition (skin thickness, fat amount, muscle strength, etc.) and propose only the necessary surgeries. While this factor increases trust during consultation, it may feel somewhat conservative to patients who want flashy changes.
- Emphasis on Communication: He devotes sufficient time during consultation to accurately grasp the patient's needs and is described as having a 'father-like' style who values communication with patients, such as personally taking care of post-operative progress checks.
Introduction: Status and Operational Philosophy of Migo Plastic Surgery
Hospital History and Location
Migo Plastic Surgery is located at 838 Nonhyeon-ro, Gangnam-gu, Seoul (Sinsa-dong, Wonbang Plaza 2nd Floor) and has been operating for a long time in the plastic surgery cluster near Apgujeong Station.
The hospital uses its accident-free career of over 20 years as a promotional point, utilizing it as an important indicator to provide trust to patients in the Gangnam plastic surgery market.
Medical Philosophy and System
Migo Plastic Surgery puts forward the slogan "1000 worries, the 1001st choice," advocating a medical philosophy that prioritizes patient safety and satisfaction.
In particular, aiming for a system that combines the advantages of large hospitals and private clinics, it avoids factory-style surgeries and operates a '1:1 dedicated attending physician system' where specialists in each field handle everything from consultation to surgery and post-operative care.
Safety Infrastructure
The hospital has established a safety system equivalent to that of a university hospital for patient safety.
- Resident Anesthesiologist: An anesthesiology and pain medicine specialist, including Dr. So-jin Park, resides in the hospital and monitors the entire surgical process.
- Operating Room CCTV: To resolve anxiety about substitute surgery (shadow doctors), CCTVs are installed and operated within the operating rooms, acting as an element that guarantees transparency to patients.
- Emergency Medical System: It is equipped with emergency equipment such as a self-power generation system (UPS) to continue surgery during power outages and cardiac defibrillators.
Major Procedures and Clinical Features
Eye Surgery Center (Led by Director Kang-won Lee)
Eye surgery at Migo Plastic Surgery is conducted under the leadership of Director Kang-won Lee.
- Eye Revision Surgery: Possesses know-how for revision surgeries regarding sausage eyes (where the line is thick and unnatural), unraveled double eyelids, and cases with severe scarring. Emphasizes techniques to secure firm fixation through incision methods while minimizing scarring.
- Male Eye Surgery: Considering that men have thicker skin and more developed blood vessels than women, he specializes in creating inner double eyelid lines close to a 'monolid' that are not greasy or burdensome.
- Middle-aged Eye Surgery: Pursues both aesthetic improvement and functional improvement called visual field security through Upper and Lower Blepharoplasty to improve eyelid sagging due to aging.
Connection with Other Centers (Cooperative System)
In addition to Director Kang-won Lee, Migo Plastic Surgery has authorities in each field, enabling complex plastic surgeries.
- Nose Surgery (Director Eun-taek Kang): Based on precise analysis using 3D CT, he performs no-implant nose surgery, 3D printing nose surgery, etc. Handles high-difficulty surgeries such as nose revision and contracture nose correction.
- Breast Surgery (Director Won-jun Yoon): With over 20 years of experience, Director Won-jun Yoon is an authority on breast augmentation using endoscopes, with high academic recognition such as writing medical textbooks and demonstrating live surgeries at international conferences.
This collaboration between specialized medical staff creates synergy in complex surgeries that require consideration of facial contouring or overall balance.
Analysis of Hospital Reputation and Patient Experience
Positive Reviews (Pros)
- High Expertise and Trust: Patients evaluate Director Kang-won Lee's consultation as very specific and professional. He gains high trust in the process of establishing surgical plans by explaining anatomical structures utilizing CT and medical equipment.
- Natural Results: There are many reviews stating, "It looks like my own eyes," and "I became pretty without it being obvious." Satisfaction is particularly high among revision surgery patients and male patients.
- Thorough Aftercare: There are evaluations that the aftercare system is systematic, with the director personally taking care of swelling management and progress checks after surgery. Some patients mentioned meticulous care to the extent of saying, "It's bothersome because they ask me to come too often".
- Friendly Medical Staff: There are opinions that the staff, including the director and consultation managers, are kind and there is little coercive pressure for reservations.
Negative and Reserved Reviews (Cons)
- High Cost: Opinions are consistently raised that surgery costs are somewhat expensive compared to other hospitals. It appears they maintain a premium pricing policy to the extent that expressions like "the price is wicked" appear.
- Waiting Time: As it is a popular hospital, consultation and surgery waiting times can be long, and there are opinions that during some hours the hospital is crowded, giving a feeling like a "marketplace".
- Attitude of Some Staff: While there are many reviews stating they are generally kind, there is a minority opinion that the attitude of some employees, such as surgical nurses, was businesslike or unfriendly.
Analysis of Actual Patient Review Cases
- Case 1 (Eye Revision): A patient who visited Migo after one side unraveled following surgery at another hospital was satisfied that Director Kang-won Lee accurately found the line suitable for their eyes, but expressed psychological burden regarding the revision cost and recovery process.
- Case 2 (Nose Surgery Consultation): A patient who received consultation from Director Eun-taek Kang highly evaluated the point that he accurately diagnosed the size of the septal cartilage and did not recommend unreasonable surgery (safety first), leading to the decision for surgery.
Comprehensive Analysis and Conclusion
Position of Migo Plastic Surgery in the Market
Migo Plastic Surgery is classified as an orthodox hospital adhering to 'safety' and 'principles' in the Gangnam plastic surgery market. Rather than excessive marketing or dumping events, it has built brand value based on the medical staff's skills, academic activities, and a long accident-free record. With specialists possessing 10 to 20 years of experience in each field, such as Kang-won Lee, Eun-taek Kang, and Won-jun Yoon, it is suitable for patients who prefer medical staff of 'university hospital professor origin' or 'academic society executive level.'
Suggestions Regarding Director Kang-won Lee
Director Kang-won Lee is a medical professional optimized for patients desiring safe and natural improvement rather than flashy and dramatic changes. He can provide high satisfaction especially to revision surgery patients with trauma from initial surgery failure or male patients who are extremely reluctant to look like they had plastic surgery. However, as there may be entry barriers in terms of cost, it is advisable to plan the budget sufficiently before attending a consultation.
Final Summary
- Recommended For: Those wanting natural eye surgery, those needing high-difficulty eye revision surgery, those considering safety as the top priority, male eye surgery.
- Considerations: Relatively high surgery costs, waiting times.
- Core Values: 20 years accident-free, specialized system by field, resident anesthesiologist, hospital without substitute surgery.
This report was written by synthesizing public web data, patient reviews, and official hospital materials. Since the medical staff's schedule or hospital policies may change, confirmation through official channels is required before visiting.