Analysis Report
Representative Director Haesung Kwak In-depth Analysis
A large-scale dental hospital with 14 floors in Gangnam, Seoul, providing aesthetic treatment and oral health restoration centered on its unique 'Minish' solution.
A specialist in Integrated Dentistry (Ministry of Health and Welfare certified), overseeing treatments and acting as a speaker for the Minish Academy.
Biomimetic technology compensating for veneer shortcomings (excessive tooth reduction), using specialized blocks developed with VITA (Germany) to minimize tooth reduction.
High public awareness due to celebrity visits, but also controversy over high costs (750k-1.5M KRW/tooth) and overtreatment concerns. Responds with '10-year warranty' and 'genuine certification'.
Minish Dental Hospital operates as a 'flagship store' and clinical research base for Minish Technology Co., Ltd., a medical tech company supplying materials, equipment, and IT solutions for the Minish solution.
It serves as the central axis for 'Minish Members Clinics (MMC)' nationwide, disseminating the Minish solution technology and upholding a philosophy of 'natural tooth preservation' and advanced 'tooth restoration'.
Minish stands for 'Minimal Invasive', 'Natural Image', and 'Successful Health'. It is a biomimetic treatment method that restores damaged teeth by covering them with a material whose physical properties are most similar to natural enamel.
Minish offers a 'One-Day System': morning consultation & diagnosis (3D scan), immediate design & manufacturing (milling) at the in-house lab, and completion of setting & attachment in the afternoon.
Minish Dental Hospital emphasizes that Minish is fundamentally different from existing laminates:
Uses exclusive blocks supplied through a partnership with VITA Zahnfabrik (Germany), evaluated to have physical properties most similar to natural teeth (abrasion resistance, transparency, thermal expansion).
Secured ultra-precision milling technology capable of processing down to 0.1mm thickness through collaboration with semiconductor equipment companies.
Key know-how to perfectly adhere thin restorations to teeth, preventing secondary caries by eliminating gaps between teeth and restorations.
Minish Dental Hospital and Representative Director Haesung Kwak occupy a unique position in the Korean dental market by presenting a new paradigm of 'Tooth Restoration'. The **Minish Solution** has evolved into medical technology applying biomimetics beyond simple aesthetic molding, building technical entry barriers through cooperation with VITA and operation of its own dental lab. Although there are some concerns about high costs and aggressive marketing, the expansion into the global market with **natural tooth preservation** as a core value is noteworthy. Director Haesung Kwak plays a key role in improving clinical completeness and standardizing technology through education within this system.