Wonjin Dental Clinic · Park Jae-hyung Analysis Report

Key Summary

Institutional Identity

Wonjin Dental Clinic is located in the center of Gangnam Station and is a member of the 'Wonjin Beauty Medical Group' linked with Wonjin Plastic Surgery, operating as a large dental clinic that combines aesthetic and functional treatments.

Leadership Structure

Representative Director Park Jae-hyung (UCL, Kyungpook Nat'l Dental) leads aesthetic treatments. Co-Representative Director Park Sang-wook (Seoul National University Dental) leads implants and high-difficulty surgeries.

Core Procedure

Promoting the proprietary brand name 'Brinate', the clinic targets the non-prep or minimal-prep laminate market and emphasizes a same-day procedure system utilizing digital equipment (CAD/CAM, 3D CT).

Reputation & Characteristics

It holds high ratings (9.4~9.8/10) on aesthetic medical platforms, but there are also some concerns regarding wait time issues typical of large hospitals and potential overtreatment.

Director Profile: Park Jae-hyung

Education

Graduated from University College London (UCL)
Graduated from Kyungpook National University, School of Dentistry

Career

Worked at Asan City Health Center (Presumed Public Health Doctor)
Served as Vice-Director of the Aesthetic Department at Wonjin Dental Clinic
Current Representative Director of Wonjin Dental Clinic

Medical Expertise

While sometimes classified as a 'General Practitioner' on profiles, based on his career within the hospital and reviews of major procedures, he is analyzed to be specialized in:

Aesthetic Prosthetics: Laminate, All-Ceramic
Dental Molding: Shape Correction

Collaborative Leadership

Director Park Jae-hyung handles overall branding and aesthetics, while Co-Representative Director Park Sang-wook (Seoul National University, Oral & Maxillofacial Surgery) leads implants and high-difficulty surgeries. This structure allows for a comprehensive approach to dental care.

Hospital Overview & Operational Status

Basic Information & Location

Wonjin Dental Clinic is located in Gangnam-gu, Seoul, the center of aesthetic medicine in South Korea. The specific address is 13th Floor, Mijin Plaza, 390 Gangnam-daero, Gangnam-gu, Seoul, which is adjacent to Exit 1 of Gangnam Station, offering excellent accessibility.

Business Registration Number: 109-28-98203 (Representative: Park Jae-hyung)

History & Growth Process

1999: Wonjin Plastic Surgery opens in Apgujeong.
2011: Changed name to 'Wonjin Bareun Face Dental Clinic' and expanded to Gangnam.
2014~2015: Introduced 3D clear aligners, expanded the Wonjin Clear Dental annex, and replaced facilities with single-person treatment rooms.
2016: Designated as a medical institution for attracting foreign patients, strengthening global marketing. Currently, it provides one-stop medical services as 'Wonjin Beauty Medical Group' along with plastic surgery and dermatology.

Hospital Scale & Facility Features

Wonjin Dental Clinic advocates a department-based cooperative system similar to university hospitals. Specialists in orthodontics, prosthodontics, and oral and maxillofacial surgery reside there, and the clinic is equipped with an in-house dental laboratory and digital diagnostic equipment.

Digital Dentistry: Possesses advanced equipment such as 3D CT (precision diagnosis), PrimeScan (intraoral scanner), and CAD/CAM (precision prosthesis fabrication), operating a system that reduces errors and shortens procedure time through digital scanning instead of traditional impression taking.
Treatment Environment: Operates single-person treatment rooms for patients who value privacy and is equipped with a painless anesthesia system (computer-controlled anesthesia machine) to alleviate pain.

Major Procedures & Technical Features

Brinate - Signature Laminate

'Brinate' is a laminate brand aggressively marketed by Wonjin Dental Clinic. It improves the shape, color, and arrangement of teeth by attaching thin ceramic tips after almost no or minimal preparation (trimming) of the tooth surface.

Non-Prep/Minimal Prep: Promotes minimization of side effects such as tooth sensitivity or nerve damage by prioritizing the preservation of natural teeth.
Same-Day Procedure: Equipped with a system capable of completing everything from consultation to attachment in one day utilizing an in-house laboratory and digital equipment.
Aesthetics: Implements high transparency and colors similar to natural teeth to exclude an artificial feel.
Price: Formed around 550,000 KRW based on event prices (discounted from the regular price of 750,000 KRW).

Orthodontics

Emphasizes orthodontic treatment that considers harmony with facial contours beyond simple dental alignment.

All-Round Orthodontics: Takes an approach that solves functional and aesthetic problems simultaneously, such as improving asymmetry and correcting lantern jaws.
Clear Orthodontics: Utilizes Invisalign and proprietary 3D clear orthodontic devices to target adult patients who are reluctant to have orthodontic devices visible.
Cooperative System: Has strengths in orthodontics following orthognathic surgery or orthodontic treatment parallel with facial contouring surgery through connection with Wonjin Plastic Surgery.

Implants & Other Treatments

Advanced treatments utilizing digital technology and patient comfort.

Navigation Implant: Performs digital implant procedures that minimize incisions by identifying the placement position in advance through 3D CT mock surgery.
Sleep Treatment: Actively utilizes conscious sedation (sleep anesthesia) for patients with dental phobia.

Reputation & Market Analysis

Positive Feedback

According to data from major aesthetic medical platforms (Gangnam Unni, Yeoshin Ticket, Babitalk), Wonjin Dental Clinic maintains high ratings of 9.4~9.8 points out of 10.

Aesthetic Satisfaction: Satisfaction with the improvement in tooth shape and color after the Brinate procedure is particularly high. Reviews such as "It's natural" and "Complex resolved" are dominant.
Friendly Service: There are many evaluations that the consultation managers and medical staff are kind and the explanations are detailed.
Price Transparency: The fact that the event price matches the actual estimate and there were no demands for unnecessary additional costs acts positively.

Concerns & Negative Feedback

On the other hand, some communities and reviews raise complaints about the limitations of the large hospital system and the treatment process.

Wait Times: There are points that wait times can be long even after making a reservation due to the high volume of patients.
Overtreatment Controversy: Some patients reported cases where the orthodontic period took longer than expected, issues during the interproximal reduction (IPR) process, or feeling recommended more treatment than necessary. This is sometimes linked to criticism of being a "factory-type dentist," where patients may feel a lack of personalized care in the process of handling many patients quickly.
Post-Care: There are some reviews containing complaints that the attending medical staff changed during orthodontic treatment or communication was not smooth.

Comprehensive Analysis & Conclusion

Wonjin Dental Clinic demonstrates a modern dental model combining 'Digital Dentistry' and 'Total Beauty' under the leadership of Representative Director Park Jae-hyung. Director Park Jae-hyung, with a background from UCL and Kyungpook National University, sets the hospital's aesthetic direction, while professional medical staff such as Director Park Sang-wook from Seoul National University appear to add clinical depth to the structure.

Strengths

One-stop treatment system linked with Wonjin Group's brand power
Specialized aesthetic prosthetic programs such as Brinate
Possession of the latest digital equipment
Price competitiveness and transparency

Weaknesses & Risks

Potential lack of close care for individual patients due to large scale
Issues regarding overtreatment and long wait times raised by some
Potential relative undervaluation of functional treatments (high-difficulty implants, etc.) stemming from the perception of being a beauty-focused hospital

In conclusion, Wonjin Dental Clinic can be an optimized choice for patients wanting quick and aesthetic improvements (laminates, clear orthodontics, etc.), but patients requiring complex functional treatments that need long-term meticulous care should carefully consider the expertise and communicability of the attending medical staff. Representative Director Park Jae-hyung can be evaluated as a figure leading the popular cosmetic dental market by efficiently operating the system of such a large hospital.

Aesthetic Enhancements Digital Precision Integrated Beauty Care