Analysis Report

Doyak Korean Medicine Clinic

Representative Director Jang Hyun-soo In-Depth Analysis

Acupotomy Pain Management Korean Medicine

Key Points

Clinic Overview

Located near Cheonho Station in Gangdong-gu, Seoul, this clinic specializes in musculoskeletal pain treatment using Ultrasound-Guided Acupotomy and Korean medicine diet/cosmetic procedures. It is characterized by a private treatment environment centered on single-person rooms and a reservation-based system.

Director Jang Hyun-soo

Graduated second in his class from Kyung Hee University College of Korean Medicine and boasts a brilliant career, including ranking first in the National Examination for Korean Medical Doctors and first in the Specialist Examination. He holds an international musculoskeletal ultrasound certification (RMSK) and is the author of 『Acupotomy, Leaping Forward My Health』.

Major Procedures

The core treatment is Acupotomy (刀針) for resolving chronic pain and adhesions, emphasizing precision by performing the procedure while viewing it via ultrasound. In addition, diet programs such as 'Wild Ginseng Line Shot' and 'Line Hwan', as well as cosmetic procedures like thread lifting, are actively performed.

Reputation & Controversy

In patient reviews, it receives high ratings for kind explanations, pain relief effects, and pleasant facilities. On the other hand, academic controversies or criticisms are sometimes raised regarding the presentation of critical views on modern medical treatments (e.g., hyaluronic acid injections) or the explanation of anatomical mechanisms via YouTube channels.

Director Profile: Jang Hyun-soo

“

"Good and Beneficial Treatment"

- Doyak Korean Medicine Clinic Philosophy

”

Representative Director Jang Hyun-soo is evaluated as a figure who followed an elite course in the Korean medical community. His academic achievements and qualifications are used as key marketing points to increase the hospital's reliability.

Education & Major Career

  • Education: Graduated second in his class from Kyung Hee University College of Korean Medicine.
  • Double First-Place Rank:
    • Ranked First in the 62nd National Examination for Korean Medical Doctors (Minister of Health and Welfare Award or Director of Korea Health Personnel Licensing Examination Institute Commendation).
    • Ranked First in the Korean Medicine Specialist Qualification Examination.
  • Major Career:
    • Former Head of Korean Medicine Department, Seoul Earth Hospital, Presidential Medical Office.
    • Former Expert Mentor, Creative Economy Town, Ministry of Science, ICT and Future Planning.
    • Former Director of Department 1, Arirang Korean Medicine Clinic.
    • Current Representative Director, Doyak Korean Medicine Clinic.

Professional Qualifications & Activities

  • International Qualifications: Holds the International Musculoskeletal Ultrasound Qualification (RMSK, Registered in Musculoskeletal Sonography) organized by the American Registry for Diagnostic Medical Sonography (ARDMS). This is interpreted as an attempt to increase the accuracy and safety of procedures by combining Korean acupuncture with modern diagnostic ultrasound devices.
  • Books: Authored 『Acupotomy, Leaping Forward My Health』 in 2025 (expected publication or recently published) to inform chronic pain patients of the effectiveness of acupotomy as a non-surgical treatment.
  • Media Activities: Operates the YouTube channel 'Dochim Yakseon' disclosing medical information and treatment processes.

During the investigation, many pieces of information that could be confused with soccer player Jang Hyun-soo (Al-Gharafa SC) were found. Director Jang Hyun-soo, the subject of this report, is a different person from the soccer player born in 1991 and is independently building his career as a medical professional.

Doyak Korean Medicine Clinic Institutional Information & Features

Basic Information & Location

Doyak Korean Medicine Clinic is located in Cheonho-dong, Gangdong-gu, Seoul, and is situated near Cheonho Station, where Subway Lines 5 and 8 intersect, making it very accessible.

  • Address: 2nd Floor, Ssangyong Platinum River, 659 Olympic-ro, Gangdong-gu, Seoul
  • Clinic Hours:
    • Weekdays (Mon, Tue, Thu, Fri): 09:30 ~ 20:00 (Night clinics available)
    • Saturday/Public Holidays: 09:30 ~ 15:00 (No lunch break)
    • Closed: Wednesdays (Information may vary, verification required), Sundays
  • Special Note: Operated on a 100% reservation basis to minimize patient waiting times.

Facilities & Treatment Environment

Doyak Korean Medicine Clinic has a treatment environment that prioritizes patient privacy and comfort.

  • Single-Person Treatment Rooms: Most treatments are conducted privately in single-person rooms, allowing patients to focus on treatment without being conscious of others.
  • Treatment Philosophy: With the slogan "Good and Beneficial Treatment," it aims for treatment that resolves the root cause rather than just covering up the results of pain.

Opening & History

Although the exact opening date is not specified, data suggests it opened around the mid-2010s. Through steady growth since then, it has established itself as a clinic specialized in pain and diet within the Gangdong-gu area.

Analysis of Major Medical Subjects & Procedures

Doyak Korean Medicine Clinic's medical services are largely divided into Pain Clinic (Acupotomy) and Beauty/Diet Clinic.

Pain Clinic: Ultrasound-Guided Acupotomy

The core competitiveness of Doyak Korean Medicine Clinic is 'Acupotomy'. Director Jang Hyun-soo boasts experience performing over 40,000 to 50,000 acupotomy treatments.

  • What is Acupotomy (刀針)?: It is a procedure that uses a special needle with a flat, knife-like tip to peel and cut adhered tissues (muscles, ligaments, etc.) that cause chronic pain, thereby restoring function.
  • Ultrasound-Guided Procedure: While traditional acupotomy relied on the practitioner's sensation, posing risks such as nerve damage, Doyak Korean Medicine Clinic emphasizes that it has increased safety by adopting a method of performing the procedure while checking nerves, blood vessels, ligaments, etc., in real-time using high-resolution ultrasound.
  • Applicable Diseases: Intractable musculoskeletal disorders such as herniated disc, spinal stenosis, plantar fasciitis, carpal tunnel syndrome, frozen shoulder, and failed back surgery syndrome.
  • Treatment Principle Claims: Explains the mechanism that loosening adhered areas with acupotomy gathers blood flow to the area, supplying oxygen and nutrients to regenerate tissue.

Diet and Beauty Clinic

Programs combining Korean cosmetic medicine and weight loss are also major revenue models.

Diet:

  • Line Hwan: Diet herbal medicine aimed at suppressing appetite and increasing metabolic rate.
  • Wild Ginseng Line Shot: A procedure that injects pharmacopuncture containing natural ingredients such as wild ginseng, bear bile, and bezoar into the fat layer to induce fat decomposition. It emphasizes that steroids or Hyaluronidase are not used.

Korean Cosmetic Medicine:

  • Leeds Line/Thread Lifting: A procedure that inserts melting threads (maeseon) to increase skin elasticity and provide a lifting effect.
  • Contour Pharmacopuncture: A procedure that organizes contours by breaking down unnecessary fat on the face.

Analysis of Reputation & Patient Reaction

Positive Evaluation

Doyak Korean Medicine Clinic maintains high ratings on major hospital reservation and review platforms (Gangnam Unni, Goodoc, Naver Booking, etc.).

  • High Ratings: Shows high satisfaction, such as 9.7/10 on Gangnam Unni (over 450 reviews) and 4.9/5 on Goodoc.
  • Key Factors for Favorable Reviews:
    • Detailed Explanations: There are many comments that Director Jang Hyun-soo explains the patient's condition and treatment plan very meticulously.
    • Private Facilities: Satisfaction with the single-person treatment environment is high.
    • Pain Relief: There are specific treatment reviews stating that long-standing chronic pain or plantar fasciitis has improved.

Criticism & Controversy (Academic/Marketing Aspects)

Apart from the subjective satisfaction of patients, there are some critical views regarding the clinic's marketing methods or medical claims. In particular, criticisms summarized in online communities such as 'Namu Wiki' are as follows.

  • Exclusive Attitude Towards Other Treatments: There is criticism that on YouTube channels, etc., modern medical treatments (e.g., intra-articular hyaluronic acid injections) are interpreted as 'non-recommended treatments' or their effects are minimized. For example, the method of negatively portraying specific Western medical treatments while citing American College of Rheumatology guidelines has been pointed out.
  • Controversy over Explanation of Anatomical/Physiological Mechanisms: Arguments are raised that attributing the cause of herniated discs solely to 'adhesion' is excessive, or that the claim of regenerating avascular intervertebral discs by supplying blood flow via acupotomy is anatomically impossible.
  • Safety Issues: There are some concerns that even with ultrasound-guided procedures, the risk of nerve damage cannot be completely ruled out depending on the resolution limits or the practitioner's proficiency.

Marketing & Media Strategy

Doyak Korean Medicine Clinic utilizes new media and publishing to build 'expertise' and 'trust'.

YouTube Channel 'Dochim Yakseon'

  • Content: Uploads explanations of acupotomy principles, actual procedure scenes (including ASMR format), and stretching and management methods for each disease.
  • Features: Director Jang Hyun-soo reveals confidence in the treatment by uploading videos of himself receiving acupotomy or showing explicit procedure processes. This has the effect of giving patients a visual shock while simultaneously increasing expectations for treatment effects.

Book Publication

  • 『Acupotomy, Leaping Forward My Health』: Describes the efficacy of acupotomy based on his own experience overcoming traffic accident sequelae, inducing empathy from patients and establishing authority as an expert.

Platform Utilization

  • Enters beauty/medical platforms like Gangnam Unni and Goodoc to run price events and actively manages procedure reviews to induce the inflow of younger demographics.

Comprehensive Conclusion

Doyak Korean Medicine Clinic and Representative Director Jang Hyun-soo are medical institutions that have grown based on excellent specs such as 'First Place in Korean Medical Doctor National Examination' and differentiated technology called 'Ultrasound-Guided Acupotomy'.

Strengths

  • A luxurious treatment environment centered on single-person rooms.
  • The representative director's high academic background.
  • A medical spectrum covering both pain and beauty.
  • Active communication (YouTube, books).

Considerations

  • While it offers a strong non-surgical alternative to chronic pain patients and records high patient satisfaction, patients need to critically accept information regarding academic controversies arising from explanations of medical mechanisms or comparisons with other treatments.

This report was written based on public web data and search results, and actual treatment details or effects may vary depending on the individual patient's condition.