Key Summary
Hospital Overview
To Be Plastic Surgery, near Sinsa Station, Gangnam-gu, Seoul. Pursues natural beauty under 'Beauty & Balance' philosophy. Operates a 1:1 dedicated responsibility care system, emphasizing transparent medical services without substitute surgery.
Dr. Cho Hye-in
A plastic surgery specialist, graduated from Seoul National University College of Medicine. Trained at Seoul National University Hospital and served at Dream Plastic Surgery. Recognized for expertise in eye surgery, anti-aging, and fat molding.
Core Procedures
Signature procedures include the patented double-fixation method 'To Be Dual Line Non-incisional Method' and the personalized canthoplasty 'To Be Fit-Me Canthoplasty'.
Reputation & Features
Dominant positive reputation for avoiding excessive treatment and recommending only necessary surgeries. High patient satisfaction with natural results and meticulous post-operative care, especially in non-incision canthoplasty and eye revision surgery.
Representative Director Cho Hye-in
Education & Training Background
- Graduated from Seoul National University College of Medicine
- Obtained Master of Medicine degree from Seoul National University Graduate School
- Completed Internship and Plastic Surgery Residency at Seoul National University Hospital
- Board Certified Plastic Surgery Specialist
Major Career & Academic Activities
- Former Director at Dream Plastic Surgery
- Current Representative Director at To Be Plastic Surgery
- Lifetime Member of the Korean Society of Plastic and Reconstructive Surgeons
- Regular Member of the Korean Society for Aesthetic Plastic Surgery
- Regular Member of the International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS)
- Active Member of 'Anti-Aging Research Society' and 'Eye Plastic Surgery Research Society'
- Published paper on Necrotizing Fasciitis in *Archives of Plastic Surgery* (2011)
Areas of Clinical Expertise
Director Cho Hye-in's main areas of treatment are **Eye Surgery** (Double Eyelid, Canthoplasty, Revision Surgery), **Under-eye Fat Surgery**, **Anti-aging** (Lifting), and **Fat Grafting**. She is recognized for her strengths in fine line correction and natural canthoplasty, utilizing her delicate sensibilities as a female specialist.
Hospital Information
Overview & Location
To Be Plastic Surgery is located on the 4th floor of the Peyto Building, 134 Dosan-daero, Gangnam-gu, Seoul.
It offers excellent accessibility, just a 3-minute walk from Exit 1 of Sinsa Station (Subway Line 3 and Shinbundang Line).
The name 'To Be' signifies "Meant to be" and "Want to be a beauty," reflecting the desire to realize patients' ideal appearance.
Medical Philosophy
The core operational feature is the **1:1 Responsibility Plastic Surgery System**, where the representative director personally handles the entire process from consultation to surgery and post-operative care.
This system fundamentally prevents ghost surgery and builds trust. Under the slogan 'Beauty & Balance', the hospital aims for natural plastic surgery that values facial harmony over unconditional changes.
Safety Systems & Facilities
- **Sterile Surgical System:** HEPA filters, disposable sterile sheets and instruments to prevent cross-infection.
- **Emergency Response System:** UPS for power outages, cardiac defibrillators, emergency kits, advanced monitoring.
- **Anesthesia Safety:** Resident anesthesiologist, personalized anesthesia tailored to each patient's constitution.
Major Procedures & Technical Features
To Be Fit-Me Canthoplasty
A customized eye shape correction combining non-incision or incision methods based on individual eye shape. Focuses on minimizing 'C' shape deformation, scarring, and adhesion common in existing canthoplasty.
Target: Short horizontal eyes, fierce-looking raised eye tails, or those desiring refreshing eyes.
To Be Dual Line Non-incisional Method
Features a design patent for the 'Dual Line' double buried suture thread. Unlike single-thread methods, it uses two lines for firm fixation, creating a clear yet natural line with significantly reduced unraveling and lower revision rates.
Under-eye Fat Repositioning & Anti-aging
Surgery performed through the conjunctiva, leaving no visible scars. Fat is repositioned in sunken areas, and micro-fat grafting can be performed concurrently for a baby-face effect. Utilizes special filters for fine, even fat particles to maximize engraftment.
Reputation & Patient Feedback
Positive Evaluation Factors
- **No Excessive Treatment:** Consistently recommends only necessary surgeries, fostering trust.
- **Natural Design:** High satisfaction for natural results that complement flaws without an 'operated' look.
- **Kind & Meticulous Consultation:** Director Cho is praised for detailed consultation and accurate identification of patient needs.
- **Post-operative Care:** Systematic after-care (swelling lasers, injections, ointment) leading to high recovery satisfaction.
Considerations & Critical Perspectives
- **Waiting Time:** Due to popularity, consultation/surgery waiting times can occur; same-day reservations may be difficult.
- **Subjective Satisfaction Differences:** Like most clinics, individual differences in recovery (swelling, minute asymmetry) are mentioned. No serious medical accidents or disputes noted.
Rating Status
**Gangnam Unni:** Average 9.4~9.5 points out of 5 (Over 3,300 reviews)
**Sungyesa:** 4.1 points out of 5 (193 evaluations)
These high ratings confirm strong patient trust in both surgical results and service.
Conclusion
To Be Plastic Surgery and Representative Director Cho Hye-in have established themselves as a trusted brand in the Korean plastic surgery market based on 'treatment faithful to the basics' and 'verified skills'. The **1:1 responsibility care system**, overseen by a specialist from Seoul National University, provides psychological stability, while the patented **Dual Line Non-incisional Method** and **Fit-Me Canthoplasty** demonstrate technical distinctiveness.
Director Cho Hye-in excels in creating natural results that highlight innate individuality rather than excessive plastic surgery, leveraging her unique delicate approach. The hospital's philosophy of avoiding excessive treatment and prioritizing safety serves as an important criterion for patients. Overall, To Be Plastic Surgery is a highly recommended medical institution for those considering eye surgery and anti-aging procedures, especially patients who prefer natural and safe results.
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