Trueman Man's Clinic · Yang Ki-hoon Analysis Report

Key Points

An overview of Trueman Man's Clinic's core strengths and market position.

Market Dominance

Trueman Man's Clinic demonstrates overwhelming market share in the Korean male body contouring and urology surgery market. Particularly in the **gynecomastia (male breast enlargement) surgery field**, it holds an unrivaled number one position, accounting for approximately 40~46% of nationwide surgeries for 5 consecutive years (2020~2024).

Expertise of Director Yang Ki-hoon

Director Yang Ki-hoon possesses a unique background of graduating as the overall valedictorian across the Colleges of Medicine, Dentistry, Pharmacy, and Korean Medicine at Wonkwang University, and is evaluated as a figure who led the standardization of male body contouring surgery after serving as a resident at Asan Medical Center.

Technological Differentiation

He independently developed the **'Switch Premature Ejaculation Surgery'**, which slows down sensation by preserving the nerve rather than simple nerve resection, minimizing neuralgia and recurrence side effects. Additionally, the clinic has maximized patient privacy and convenience through an AI medical secretary system and an all-male nursing staff composition.

Reputation and Risks

While there is some criticism regarding it being a 'factory-type hospital' and complaints about waiting times, and past reports exist regarding medical disputes related to male enlargement surgery, a careful approach is required when choosing surgery. However, institutional devices for restoring trust, such as the 'Infinite Responsibility System for Surgery' for gynecomastia, are being prepared.

Director Yang Ki-hoon: In-Depth Analysis

Exploring the academic background, professional activities, and medical philosophy of the representative director.

Academic & Professional Background

Representative Director Yang Ki-hoon is the founder of Trueman Man's Clinic and a key figure in establishing its medical philosophy. He notably **graduated as the overall valedictorian across the College of Medicine, College of Dentistry, College of Pharmacy, and College of Korean Medicine at Wonkwang University**.

He completed his surgical residency at **Asan Medical Center**, a top-tier medical institution, honing his surgical skills essential for male body contouring surgeries like gynecomastia and liposuction.

Major Activities and Affiliations

**International Activities:** Clinical consultant for the plastic surgery department of Yanda International Hospital (China), spreading male plastic surgery technology.
**Certification and Education:** Holds certified physician qualifications from AMS (USA) and Coloplast (USA), acts as a designated hospital director for educating Korean and Asian doctors on Newpong (ultrasonic liposuction device) and Apolex.
**Academic Memberships:** Active member of the Korean Society for Sexual Medicine and Andrology, Korean Academy of Obesity & Body Shaping, Korean Society of Liposuction Surgery, and International Academy of Obesity & Body Shaping.

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"I do not recommend surgeries to patients that I would not undergo myself."

- Director Yang Ki-hoon's Medical Philosophy

Institutional Analysis of Trueman Man's Clinic

Understanding the clinic's network, scale, and advanced patient management systems.

Network & Scale

Trueman Man's Clinic operates as a network hospital system providing standardized high-level medical service across 9-10 branches in major cities nationwide including Gangnam (Headquarters), Myeongdong, Bundang, Bucheon, Incheon, Suwon, Cheonan, Daegu, Gwangju, and Busan.

The Gangnam headquarters is located in a super station area in front of Exit 9 of Gangnam Station, securing a large space of about **400 pyeong (approx. 1,320 sq meters)**, which is significantly large for a private clinic, allowing for systematically separated operating rooms, recovery rooms, and consultation rooms.

Approximately 9 skilled medical staff, including Director Yang Ki-hoon and specialists in surgery, urology, and anesthesiology, reside at the Gangnam branch. The presence of an anesthesiology specialist is a significant strength for patient safety.

Patient Management Systems & Facilities

**Male-Only Medical Staff:** All employees, including nurses, are male, fundamentally blocking any psychological rejection or embarrassment that male patients might feel.
**AI Medical Secretary & CRM:** An in-house integrated patient management CRM and an 'AI Medical Secretary' system provide efficient processes from reservation to post-operative care.
**Infection Control:** Conducts university-hospital level infection control by equipping 3-layer safety blocking doors, top-level air purification facilities, and CESCO UV power air sterilizers.
**Surgery Infinite Responsibility System:** Implements an infinite responsibility system for 2 years regarding the results of gynecomastia surgeries, demonstrating confidence in surgical outcomes and resolving patient anxiety.

Core Clinical Areas & Procedures

Specialized medical subjects focused on male physique and sexual function improvement.

Gynecomastia Surgery

**Overwhelming Performance:** Highest number of gynecomastia surgeries nationwide for 5 consecutive years (2020-2024), accounting for over 40% of claims.
**Advanced Technique:** Precisely removes mammary gland tissues, corrects sagging skin, and sculpts chest muscle lines.
**Cost & Insurance:** Provides consulting for private insurance application when classified as a disease, reducing patient burden.

Switch Premature Ejaculation Surgery

**Innovative Principle:** Developed independently, this method lowers nerve conductivity by wrapping special threads around the nerve, avoiding nerve cutting.
**Reversibility:** A key advantage is its restorability; if sensation is too dull, the knot can be untied to restore nerve function.
**Effectiveness:** Delays ejaculation time while preserving sensory nerves, with low recurrence and fast recovery.

Male Body Contouring & Liposuction

**Target Areas:** Performs male-specific liposuction including abdominal etching (muscle contours), pubic mound, chin, and thighs.
**Advanced Equipment:** Utilizes Ultra-Z and Apolex ultrasonic liposuction devices to reduce tissue damage and enhance skin elasticity.

Male Enlargement & Other Surgeries

**Enlargement:** Uses dermal matrix, autologous fat, fillers for natural 360-degree glans enlargement.
**Erectile Dysfunction:** Performs implant surgeries, with expertise backed by certification from world-class manufacturers (AMS, Coloplast).

Reputation and Risk Analysis

A balanced view of the clinic's market perception, including both positive feedback and areas for consideration.

Positive Reputation

**Expertise & Results:** Many positive reviews, especially for gynecomastia, cite "natural surgical results" and "satisfaction without recurrence." Trust in Director Yang Ki-hoon's skills is high.
**Male-Friendly Environment:** The all-male staff and private waiting rooms receive great responses from male patients, reducing embarrassment.
**Systematic Approach:** Pre- to post-operative care is systematic, and warranty systems like the 'Infinite Responsibility System' build trust.

Negative Reputation & Limitations

**'Factory-type' Hospital Controversy:** Due to high patient volume, some complaints mention "factory-like feel," "long waiting times (over 1 hour)," and "mechanical consultations."
**Unkindness & Lack of Communication:** Some reviews point to bureaucratic or unkind responses from staff, and insufficient explanations regarding post-operative pain.

Medical Accidents & Controversies

**Past Enlargement Surgery Lawsuits:** Reports exist of serious medical accidents, including amputation due to necrosis, following penile enlargement surgery at a major urology clinic (contextually similar to Trueman).
**Legal Judgments:** A 2024 report indicated a court limited a doctor's liability to 60% and ordered compensation for a disability from penile enlargement surgery, highlighting inherent risks and the need for careful patient consideration.

Conclusion

Based on the outstanding background and leadership of Representative Director Yang Ki-hoon, Trueman Man's Clinic occupies the position of an overwhelming **Market Leader** in the Korean male body surgery market, especially in the **gynecomastia field**. The introduction of innovative technologies such as 'Switch Premature Ejaculation Surgery', the establishment of a male-only treatment environment, and the transparent disclosure of performance based on data are key success factors.

However, the limitations of 'factory-type treatment' due to enlargement and cases of side effects from high-difficulty surgeries that occurred in the past are risk factors that this hospital must manage for sustainable growth. From a patient's perspective, it is important to utilize Trueman's abundant clinical data and systematic system, but to fully consult on the potential risks of surgery and demand customized treatment suitable for their individual condition.

Trueman Man's Clinic is a highly specialized medical institution providing "Total Care Solutions to elevate men's quality of life."