Melab Clinic · Ha Sang-wook Analysis Report

Key Summary

Institution Overview

Melab Clinic is an anti-aging focused cosmetic medical institution in Gangnam-gu, Seoul, committed to 'Natural Anti-aging' and 'Restoration of natural beauty'.

Medical Staff Expertise

Director Ha Sang-wook, a family medicine specialist, has extensive clinical experience in cosmetic dermatology and is an active member of aesthetic medicine societies.

Signature Procedures

The clinic features self-developed 'Hidden V Injection' and 'Hidden Line Injection', unique steroid-free solutions for natural lifting and fat reduction.

Reputation & Characteristics

High patient satisfaction (9.5/10 on major platforms) due to avoidance of overtreatment and 'custom procedures' tailored to individual needs.

Brand Identity & Philosophy

Location and Accessibility

Melab Clinic is located at 3F, Rookie Building, 24, Seolleung-ro 157-gil, Gangnam-gu, Seoul. This area is near Apgujeong Rodeo Station, a dense area for premium beauty clinics in Korea.

This location suggests targeting a customer base that is sensitive to trends and seeks high-end medical services.

Medical Philosophy: Natural Anti-aging

Melab Clinic's core philosophy is "to avoid artificial procedures and research natural youthful looks." Representative Director Ha Sang-wook aims for results that improve naturally over time by restoring elasticity within the skin, aligning with modern cosmetic medical trends that reject unnaturalness.

The hospital name 'Melab' (Beauty + Laboratory) implies a commitment to constantly researching beauty.

Representative Director Ha Sang-wook

Specialist Qualifications and Education

Director Ha Sang-wook holds a **Family Medicine Specialist** qualification. He has established expertise in aesthetic medicine, focusing on a comprehensive approach to cosmetic dermatology and obesity treatment.

Major Career (Clinical Experience)

**Former Vice Director of Siloam Dermatology**: Laid the foundation for skin diseases and cosmetic procedures.
**Former Director of Dermatology at The Plastic Surgery**: Gained experience in post-operative care and complex plastic/dermatological procedures.

Academic Activities (Academic Affiliations)

He actively acquires and exchanges the latest medical technologies through various academic activities, covering lasers, obesity, anti-aging, and stem cells.

Regular Member, Korean Academy of Aesthetic Surgery & Laser Medicine
Regular Member, Korean Academy of Laser, Dermatology and Trichology
Regular Member, Korean Academy of Obesity & Aesthetic Treatment
Regular Member, Korean Academy of Anti-Aging Medicine
Regular Member, Korean Academy of Stem Cell & Tissue Regeneration
Regular Member, Korean Academy of Cosmetic Surgery and Medicine

Media and Educational Activities

Director Ha Sang-wook operates the YouTube channel 'Melab Clinic', building personal branding as a "doctor who makes you younger" by providing correct information on procedures and avoiding side effects.

Major Procedure Programs

1. Signature Procedures: Hidden Series

Melab Clinic's most differentiated competitiveness lies in 'Hidden V Injection' and 'Hidden Line Injection', which avoid steroid use.

Hidden V Injection

**Purpose**: A lifting injection that decomposes unnecessary facial fat and increases skin elasticity to create a V-line.
**Features**: Promotes collagen production to prevent sagging and impart elasticity, unlike general contouring injections.
**Composition**: Contains ingredients like Salmon Injection (PDRN) to aid skin regeneration; minimal swelling and immediate return to daily life are advantages.

Hidden Line Injection

A highly concentrated fat decomposition injection used to organize excess fat not only on the face but also on body lines (arms, abdomen, etc.).

2. Premium Lifting (EBDs)

Melab Clinic uses the latest high-end lifting devices, performing customized procedures based on the patient's skin thickness and degree of aging.

Ultrasound (HIFU) Lifting

Uses devices like Ulthera, Shurink Universe to induce lifting from the fascia layer (SMAS).
Director Ha advises avoiding indiscriminate HIFU procedures for younger patients, advocating for conservative use.

Radio Frequency (RF) Lifting

Utilizes Thermage FLX, Oligio, Volnewmer, Density High to induce collagen regeneration in the dermis layer for improved skin texture and tightening.

3. Skin Boosters and Melanin Care

Skin Boosters

Direct injection of skin regeneration substances (Rejuran Healer, Juvelook Volume, Ultracol) into the dermis layer to improve inner dryness and fine lines.

Melanin Care (Melab S Care)

Specialized whitening program for blemishes, spots, and body pigmentation (armpits, knees, Y-zone), synergizing with the hospital's own cosmetic brand 'Melab' products.

Hospital Reputation & Patient Satisfaction

Quantitative Evaluation

**Gangnam Unni**: Over 509 reviews, recording a rating of **9.5/10**, placing it in the upper tier among Gangnam-gu clinics.
**Yeoshin Ticket**: Positive evaluations dominate even in reviews from actual paying customers.
**Sungyesa**: Decent evaluations with a rating of 4.4/5.0 in the plastic surgery information community.

Qualitative Evaluation (Patient Review Analysis)

Positive Factors:

**Kindness and Thoroughness**: Director Ha Sang-wook proceeds meticulously from consultation to procedure directly and listens to patients' concerns.
**No Overtreatment**: Honest counseling, not recommending unnecessary procedures, builds trust.
**Private Atmosphere**: Quiet and calm atmosphere, short waiting times, pleasant environment unlike factory-type hospitals.
**Procedure Effectiveness**: Favorable reviews for Hidden V Injection, noting natural lines without steroid side effects.

Considerations:

Reservations are essential, and waiting times may occur for popular procedures.

Differentiation Strategy and Characteristics

Safety-Focused Procedure Design

Melab Clinic prioritizes safety, avoiding steroid use and employing proven safe ingredients. The 'Hidden V Injection' minimizes side effects by mixing regenerative ingredients like PDRN.

Own Cosmetic Brand 'Melab'

The hospital launched its own cosmetic brand 'Melab' (e.g., Whitening Cream, Secret Pink Cream) to maximize procedure effects and support home care with patented ingredients.

Customized Combination Procedures

Rather than relying on a single approach, the clinic combines multiple procedures (e.g., Ulthermage, Volink, Hidden Ulthera) based on patient conditions to extend maintenance and create synergy.

Conclusion

Melab Clinic and Representative Director Ha Sang-wook have established a firm positioning as a **'Private Personalized Anti-aging Clinic'** in the Gangnam aesthetic medicine market. It uniquely combines broad medical knowledge as a family medicine specialist and field experience from a plastic surgery dermatology department to ensure both safety and effectiveness.

Signature procedures like the self-developed 'Hidden V Injection' offer effective, steroid-free alternatives, while sincere communication through YouTube significantly boosts credibility. Melab Clinic is an ideal choice for patients seeking natural beauty and safe, in-depth consultations.

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