Executive Summary
Leadership
Dr. Hong Su-jeong brings a blend of academic rigor (SCI-level publications) and practical experience from major clinics like BIO and Cody Plastic Surgery.
Clinical Focus
The clinic specializes in minimally invasive eye surgery (Natural Adhesion) and facial contouring via fillers and proprietary injection cocktails (e.g., "Assassination Injection").
Market Position
It is a "hot place" in Gangnam, heavily utilizing digital platforms for patient acquisition, often ranking as a "most mentioned" hospital for fillers.
Patient Sentiment
Reviews highlight high satisfaction with aesthetic outcomes in petit procedures but reveal polarized experiences regarding administrative processes and post-surgical follow-up.
Medical Leadership
Dr. Hong Su-jeong
Professional Biography
- Board-Certified Plastic Surgeon (South Korea)
- M.D. and Master’s Degree from Soonchunhyang University College of Medicine
- Completed residency at Soonchunhyang University Hospital
- Outpatient Professor at Soonchunhyang University College of Medicine
Clinical Experience
- Former Director, Cody Plastic Surgery
- Former Director, BIO Plastic Surgery (Specialized in Oculoplastics)
- Former Director, Cheongdam Oracle Filler Center (Expertise in Injectables)
Academic Contributions & Research
- "A porcine rib cartilage model for practicing ear-framework fabrication" (*J. Craniofacial Surgery*, 2013)
- "The effect of minimizing scar formation of early fractional CO2 laser resurfacing" (*Archives of Aesthetic Plastic Surgery*, 2014)
- "Combined subbrow excision with upper blepharoplasty..." (*Archives of Aesthetic Plastic Surgery*, 2015)
- Presentations & case reports on carpal bone fractures
Professional Memberships
- Lifetime Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS)
- Member, Korean Association of Plastic Surgeons (KAPS)
- Member, Korean Society for Aesthetic Plastic Surgery (KSAPS)
- Member, International Confederation of Plastic Reconstructive and Aesthetic Surgery (IPRAS)
- Member of specialized research groups for Eye Plastic Surgery, Rhinoplasty, and Anti-Aging
Institutional Overview
Location & Infrastructure
Dress Plastic Surgery is strategically situated in the epicenter of Korea's plastic surgery belt.
- Address: 4th–6th Floors, Yeongshin Building, 449 Gangnam-daero, Seocho-gu, Seoul
- Accessibility: Sinnonhyeon Station (Line 9, Exit 8) and Gangnam Station (Line 2, Exit 10)
- Facility Layout: Multiple floors (4th-6th) for separation of consultation, minor procedures, and sterile operating theaters.
Operational Hours
- Weekdays: 10:00 AM – 7:00 PM (Mon-Thu)
- Late Night Clinic: Fridays until 9:00 PM
- Weekends: Saturdays 10:00 AM – 4:00 PM
- Closed: Sundays and Public Holidays
Brand Philosophy & Identity
The name "Dress" reflects the clinic's core philosophy: "Fitting the face like a perfectly tailored dress." This metaphor emphasizes customization over standardization.
The clinic promotes the concept of finding an individual's "latent beauty" rather than applying a uniform surgical template.
- Core Values: "Honest Consultation," "Safety First," "Thorough Post-operative Management"
- Target Demographic: Aggressively targets the "MZ generation" through trend-sensitive procedures and digital platforms.
Clinical Specializations & Signature Procedures
Oculoplastic Surgery (Eye Surgery)
- Natural Adhesion (자연유착): Flagship, scar-less, quick recovery, natural aesthetics.
- Eye Reoperation: Addresses asymmetry, "sausage eyes," unraveled sutures.
- Trims (Canthoplasty): Dual canthoplasty for enlarged eye aperture.
Petit Surgery & Fillers
- Lip and Mouth Corner Fillers: Signature offering, volumizing, "smile lift," asymmetry correction.
- Forehead and Chin Fillers: For facial contouring and profile balancing.
- Product Variety: Wide range of domestic and imported fillers available.
Proprietary Injections & Anti-Aging
- "Assassination Injection" (암살주사): Branded fat-dissolving (lipolysis) for face and body contouring, marketed as steroid-free.
- Titanium Lifting: Laser lifting for immediate brightening and tightening effects.
- Thread Lifting: Minimally invasive using medical-grade threads.
Market Reputation & Patient Feedback
Positive Feedback Themes
- Aesthetic Outcomes: Patients frequently praise "natural" eye surgery results and "trendy" lip filler designs. "Assassination Injection" cited for visible effectiveness.
- Design Sense: Dr. Hong is credited with a good "aesthetic eye," particularly for female patients seeking a soft, feminine look.
- Accessibility: Wide range of events and competitive pricing make the clinic accessible to younger demographics.
Negative Feedback & Controversies
- "Factory" Atmosphere: High patient volume leads to long waiting times and brief consultation periods.
- Post-Operative Care & Communication: Isolated but serious complaints regarding poor response to complications, ignored follow-up messages, or dismissive revision requests. Reports of asymmetry.
- Sales Pressure: Some users noted pressure from consultation managers to book immediately or upsell procedures.
Safety Record
- CCTV: Explicitly states operation of CCTV in operating rooms, enhancing patient trust.
- Medical Accidents: No widely publicized major medical accidents (e.g., fatalities) directly linked; minor complications (unraveled sutures, dissatisfaction) are reported.
Strategic Analysis & Conclusion
Strengths
- Clear Specialization (Eyes & Petit)
- Strong Digital Presence
- Female Leadership (appeal to female patients)
Weaknesses
- Volume vs. Care Trade-off (impersonal experience)
- Post-Op Reputation Risk (handling of revisions/complaints)
Overall Conclusion
Dress Plastic Surgery, led by Dr. Hong Su-jeong, is a prominent mid-sized aesthetic clinic in Gangnam that excels in trend-driven, minimally invasive procedures. Dr. Hong's credentials are solid, backed by specialist training and SCI research.
The clinic is an excellent option for patients seeking specific, trendy aesthetic improvements like "Natural Adhesion" eyes or lip fillers, provided they are comfortable with a busy, high-volume clinical environment. However, prospective patients should be proactive regarding communication channels for post-operative care, given the mixed feedback on administrative responsiveness.