Will Be Plastic Surgery · Dr. Kim Jun-young Analysis Report

Key Highlights

01

One-Person Director System & Safety

Led by board-certified Dr. Kim Jun-young, ensuring one surgeon handles all stages from consultation to post-op, emphasizing safety and accountability.

02

Elite Credentials & Global Perspective

Dr. Kim's background includes Yonsei University, board certification, and international licenses (US, Vietnam), with fellowships at top institutions like the University of Tokyo and the University of Chicago.

03

Specialized & Signature Procedures

Renowned for "Ten-Minute Natural Adhesion" eye surgery, detailed eye re-surgery, and customized SMAS-layer anti-aging lifting procedures.

04

High Patient Trust & Transparency

Achieves high patient satisfaction (9.7/10) and builds trust through candid public engagement on his YouTube channel and a "Responsibility Guarantee System."

Representative Director: Dr. Kim Jun-young

Academic Background & Licensure

Graduated from **Yonsei University College of Medicine**.
Completed internship & residency at **Yonsei University Health System (Severance Hospital)**.
Board-certified specialist in Plastic and Reconstructive Surgery.
Holds **US Medical License (ECFMG/USMLE)**.
Holds **Vietnam Medical License**.

International Training & Fellowships

Visiting scholar/trainee at **University of Tokyo Hospital**, Department of Plastic & Reconstructive Surgery (Japan).
Visiting scholar/trainee at **University of Chicago Hospital**, Department of Plastic & Reconstructive Surgery (USA).

Professional Career History

Former Director at **JJ Plastic Surgery**.
Former Director at **Premier Plastic Surgery**.
Former Director at **Luho Plastic Surgery**.
Current Representative Director at **Will Be Plastic Surgery**.

Academic Memberships

Life Member, Korean Society of Plastic and Reconstructive Surgeons (KSPRS).
Member, Korean Society for Aesthetic Plastic Surgery (KSAPS).
Member, International Confederation for Plastic, Reconstructive and Aesthetic Surgery (IPRAS).
Member of specialized research societies for Eye, Nose, Fat Plastic Surgery, Craniofacial, and Hair.

Personal Narrative & Media Persona

Dr. Kim actively cultivates a public persona through his YouTube channel, "Plastic Surgery King Kim Will Be."

**Overcoming Failure:** Shared his experience of initially failing to match into a plastic surgery residency, demonstrating resilience and commitment.
**"Fact Violence" Style:** Known for a direct, honest counseling style. He advises against unnecessary surgeries and will refuse procedures if expectations are unrealistic.

Hospital Overview: Will Be Plastic Surgery

Philosophy and Brand Identity

The name "Will Be" is derived from the slogan "You Will Be You," reflecting a philosophy that prioritizes restoring or enhancing the patient's unique beauty rather than imposing a standardized artificial look.

The clinic emphasizes a "Responsibility Guarantee System" (책임보증제), promising that Dr. Kim Jun-young personally oversees every stage of the medical journey—from initial consultation to post-surgical management—mitigating risks associated with "ghost surgery."

Location and Facilities

**Address:** 5th Floor, Mihye Building, 590 Gangnam-daero, Gangnam-gu, Seoul (Nonhyeon-dong). Strategically situated near **Sinsa Station**.
**Environment:** Designed to provide a private and comfortable atmosphere, featuring dedicated recovery spaces and an emergency response system.

Operational Structure

Will Be Plastic Surgery operates as a specialized clinic, focusing on specific areas where the director has high expertise: eyes, nose, and anti-aging procedures.

**Operating Hours:**
- Weekdays (Mon, Tue, Wed, Fri): 10:00 AM – 7:00 PM
- Saturday: 10:00 AM – 5:00 PM
- **Thursday, Sunday, & Public Holidays:** Closed
*Note:* The closure on Thursdays is a distinct operational choice, likely to ensure the surgeon maintains peak condition for surgeries on other days.

Major Clinical Procedures

Eye Surgery (Blepharoplasty)

Ten-Minute Natural Adhesion (10분 자연유착)

**Technique:** Utilizes a **7-hole method** to create seven micro-incisions for natural adhesion.
**Double-Loop Fixation:** Employs a unique double-loop suture to minimize the risk of the double eyelid loosening.
**Target Audience:** Patients seeking quick recovery, minimal scarring, and a natural look with relatively thin eyelid skin.

Detail Eye Re-surgery

Specializes in correcting failed previous surgeries (e.g., "sausage eyes," asymmetry).
Performs epicanthoplasty and lateral canthoplasty for customized eye dimensions.

Nose Surgery (Rhinoplasty)

No-Implant Rhinoplasty (무보형물 코성형)

For patients averse to artificial implants, uses autologous tissues (septal cartilage, ear cartilage, dermis).
Reduces the risk of infection and extrusion.

Customized Line

Offers various profiles such as "Straight," "Curved," or "Straight-Curved" lines, customized to the patient's facial ratio.

Anti-Aging and Lifting

Customized Thread Lifting

Emphasizes targeting the **SMAS (Superficial Musculo-Aponeurotic System)** layer and periosteum.
Uses a 1:1 customized approach, selecting different types of threads based on skin thickness and sagging degree.

Fat Grafting

Often performed with lifting or eye surgery to restore volume to hollow areas, creating a "baby face" effect.

Other Procedures

Male Plastic Surgery

Specific focus on male aesthetics, requiring different approaches (e.g., lower, straighter nose bridges; thinner, hidden double eyelids).

Petit Procedures

Botox, fillers, and skin boosters (e.g., Rejuran) are offered for maintenance and minor corrections.

Reputation and Patient Analysis

Quantitative Ratings

The clinic enjoys exceptionally high ratings on South Korea's primary plastic surgery information platforms:

**Gangnam Unni:** 9.7 / 10 (based on over 1,570 evaluations).
**Sungyesa:** 4.3 / 5 (based on 29 evaluations, considered very respectable in this critical community).

Positive Aspects from Reviews

**Detailed Counseling:** Patients praise Dr. Kim for thorough explanations and avoiding unnecessary upsells.
**Aesthetic Sense:** Results are frequently described as "natural" and "clean," especially for eye and nose surgeries.
**Post-Op Care:** The "Responsibility Guarantee" system means the doctor personally checks on patients during recovery, with effective swelling management.
**Trustworthiness:** Operating on his own mother (documented) is cited as a significant confidence booster for patients.

Considerations

**Directness:** His "fact-bombing" style is noted; while appreciated by many for honesty, some patients seeking purely emotional validation might find his direct assessment blunt.
**Wait Times:** Due to the one-person system and high demand, there can be wait times for consultation and surgery scheduling.

Safety and Ethics

**CCTV and Transparency:** The clinic emphasizes that Dr. Kim performs all surgeries himself, actively countering the "shadow doctor" issue.
**Review Integrity:** Participates in "Clean Review" policies on platforms like Gangnam Unni, verifying actual patient reviews.

Conclusion

**Will Be Plastic Surgery** represents a modern archetype of the Korean aesthetic clinic: a specialized, surgeon-led boutique that leverages digital media to build a direct relationship with patients. **Dr. Kim Jun-young** distinguishes himself through a combination of elite credentials, a commitment to safety, and a transparent, "blunt" communication style that resonates with patients seeking honest medical advice.

Ideal Patient Profile & Core Values

“

Safety & Continuity

Prioritizes surgeon continuity, ensuring the consulting doctor is the operating doctor throughout the process.

“

Natural Results

Seeks natural, structurally sound results rather than overly dramatic transformations.

“

Direct Expert Advice

Values detailed medical explanations and is comfortable with direct, professional advice.

Prospective patients are advised to book consultations well in advance due to the limitations of a one-person practice and to verify the specific operating schedule.