Analysis Report

Yuno Plastic Surgery

Representative Director Kim Shin-young In-depth Analysis

Revision Surgery Expert Engineering Background Natural Results

Key Points

Hospital Overview

Yuno Plastic Surgery is a plastic surgery clinic located in Seocho-gu, Seoul (near Sinnonhyeon Station), promoting the core values of 'You, Understanding, Natural, One-of-a-kind' and aiming for customized surgeries tailored to individual characteristics.

Director Profile

Representative Director Kim Shin-young possesses a unique background, having graduated from Yonsei University College of Engineering before attending the Catholic University of Korea College of Medicine to become a board-certified plastic surgeon. He built extensive clinical experience serving as a director at major hospitals such as Wonjin Plastic Surgery and Romian Plastic Surgery.

Major Procedures

Key competitive strengths include a proprietary double eyelid surgery method called 'Yeol-Ddam Adhesion' and rhinoplasty (especially revision rhinoplasty) based on 3D CT analysis. There is a strong tendency to pursue both functional and aesthetic improvements simultaneously.

Reputation & Characteristics

It maintains high ratings (high 9s) on aesthetic medical apps like Gangnam Unni and is popular among patients who prefer natural results. On the other hand, plastic surgery communities (such as Sungyesa) show a complex reputation where consumer concerns and inquiries coexist regarding long waiting times, deposit refund issues, and 'blacklist' related search terms online.

In-Depth Analysis of Representative Director Kim Shin-young

Education and Unique Background

Director Kim Shin-young's educational background differentiates him from typical plastic surgery specialists. After graduating from **Yonsei University College of Engineering**, he entered the medical field, completed his internship and residency at Seoul St. Mary's Hospital, an affiliate of **The Catholic University of Korea College of Medicine**, and obtained his board certification in plastic surgery.

Influence of Engineering Background: A background in engineering can act as a strength in fields where understanding structural mechanics and 3D structures is essential, such as plastic surgery, especially rhinoplasty and facial contouring. The engineering mindset of designing structures and calculating support forces is likely reflected in surgical planning.

Major Career & Academic Activities

  • Former Director at Wonjin Plastic Surgery: Worked at Wonjin Plastic Surgery, one of the largest in Korea, handling diverse cases.
  • Former Director at Romian Plastic Surgery: Served as a director at Romian Plastic Surgery, famous for facial contouring.
  • Current Representative Director at Yuno Plastic Surgery: Established Yuno Plastic Surgery based on his experience at large hospitals and leads treatments as the representative director.

Academic Activities: Active as a regular member of major domestic and international societies such as the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, the Korean Wound Management Society, and the International Society of Aesthetic Plastic Surgery (ISAPS).

Medical Style and Philosophy

Director Kim is known for using very honest and direct speech during consultations. He adheres to a 'meticulous' style of pointing out only what is necessary for the patient rather than recommending unnecessary surgeries, striving to build trust with patients through this. Additionally, he shows thorough self-management, such as abstaining from alcohol and smoking to maintain optimal surgical condition, professing this as 'Master Artisan' spirit.

Overview and Philosophy of Yuno Plastic Surgery

Hospital Information and Location

Yuno Plastic Surgery is located at 9F, W Tower, 54 Seocho-daero 77-gil, Seocho-gu, Seoul. Geographically, it is situated in the heart of the Gangnam plastic surgery mecca, with excellent accessibility between Gangnam Station Exit 10 and Sinnonhyeon Station Exit 6.

The hospital is equipped with a systematic system ranging from consultation to surgery and post-operative care, and invests in establishing safety systems, such as having resident anesthesiologists.

Medical Philosophy (Core Values)

The hospital's name, 'YUNO', is utilized not just as a name but as an acronym implying the hospital's core values:

  • Y (You): We aim for 1:1 customized treatment centered on the patient.
  • U (Understanding): We communicate based on empathy and understanding of the patient's needs and emotions.
  • N (Natural): We pursue natural results that enhance inherent beauty without looking artificial.
  • O (One-of-a-kind): We avoid standardized factory-type surgeries and provide unique designs that highlight the patient's individuality.

This philosophy reflects Director Kim Shin-young's will to overcome the limitations of 'factory-type surgeries' and focus on individual patients.

Major Procedures and Technical Characteristics

Rhinoplasty (Yuno Rhinoplasty)

Director Kim has high recognition in rhinoplasty, especially in the field of Revision Rhinoplasty.

  • 3D CT Precision Analysis: Precise analysis on septal deviation, nasal bone structure, and causes of previous surgery failure.
  • Functional Rhinoplasty: Solves functional problems simultaneously with aesthetic improvement.
  • Diversity of Materials: Uses autologous costal cartilage, donated costal cartilage, and septal cartilage.
  • Reverse Revision Rhinoplasty: Strength in naturally reversing excessively high or artificial noses or restoring contracted noses.

Eye Surgery (Blepharoplasty) - Yeol-Ddam Adhesion

The most representative eye surgery at Yuno Plastic Surgery is 'Yeol-Ddam Adhesion' double eyelid surgery.

  • Technical Principle: Development of existing non-incisional method; creates clear lines with lower probability of loosening by inducing natural adhesion.
  • Design Philosophy: Prefers semi-out lines or in-out lines, and performs canthoplasty considering horizontal length and ratio.
  • Non-incisional Ptosis Correction: Strengthens eye-opening power without incision to improve sleepy eyes.

Facial Contouring and Other Surgeries

  • Contour 3-Set: Total facial contouring surgery including cheekbone reduction, square jaw reduction, and chin tip surgery, with resident anesthesiologists for safety.
  • Anti-Aging Surgery: Satisfies the needs of middle-aged patients through endoscopic forehead lift, face lift, and fat grafting.

Reputation and Market Analysis

Positive Evaluation (Apps and Official Reviews)

  • High Ratings: Yuno Plastic Surgery records very high ratings of 9.4~9.8 (out of 10) on aesthetic medical information apps like Gangnam Unni.
  • Natural Results: Many patients leave reviews saying "It's natural, not excessive" and "They accurately grasp the desired line." Director Kim Shin-young's meticulous consultation and not recommending unnecessary surgeries are evaluated positively.
  • Friendly Staff: Many compliments regarding the kindness and professionalism not only of the medical staff but also of the consultation directors and nursing staff.

Negative Evaluation and Concerns (Community and Search Term Analysis)

  • Waiting Time: Complaints are raised that waiting times are long due to its popularity. Even with a reservation, it sometimes takes more than an hour for consultation.
  • Deposit Refund Issues: Complaints from consumers are confirmed in plastic surgery communities (Sungyesa, etc.) regarding strict refund regulations or friction during the refund process.
  • 'Blacklist' and Safety-Related Search Terms: Related search terms such as 'Yuno Plastic Surgery Black' and 'Medical Accident' appear, stimulating consumer anxiety.
    • Analysis: No articles definitively reporting specific medical accidents at Yuno Plastic Surgery were found. These terms are likely due to industry-wide issues.
    • Caution: No evidence was found to identify Yuno Plastic Surgery with specific medical accident reports in news, caution is needed against hastily connecting specific accidents with the hospital.

Hospital Characteristics and Marketing Strategy

YouTube Channel Operation (Yunotube)

Director Kim Shin-young actively communicates with patients, sharing surgical info and honest thoughts as a surgeon, building an image of a 'trustworthy doctor' and 'doctor who studies'.

Emphasis on Safety Systems

Reflecting market fears of 'ghost surgery', Yuno Plastic Surgery focuses on safety marketing by emphasizing real-name surgery, resident anesthesiologists, and CCTV operation.

Revision Surgery Specialized Branding

Uses specialized naming like 'Reverse Revision Rhinoplasty' and 'Design Eye Revision Surgery', emphasizing professionalism for patients with initial surgery failures.

Conclusion

Yuno Plastic Surgery and Representative Director Kim Shin-young are analyzed to have successfully positioned themselves as 'meticulous revision surgery experts with an engineering base' in the Gangnam plastic surgery market. Director Kim's unique background acts as a factor increasing credibility.

Professionalism

Possesses high professionalism and diverse clinical experience in eye and nose surgery, especially in the field of revision surgery.

Patient Satisfaction

Shows high satisfaction among patients who prefer natural results, and app ratings are also excellent.

Consumer Caution

It is necessary to be aware of long waiting times and deposit refund regulations in advance, and judgment is needed to distinguish between online rumors and actual surgical results.

In conclusion, Yuno Plastic Surgery appears to be a suitable option for patients considering personalized treatment rather than factory-type surgery, especially high-difficulty revision surgeries. It is judged to be a hospital where satisfactory medical services can be expected if one clarifies their needs during consultation and carefully checks the hospital's administrative procedures (deposits, etc.).