Honesty Plastic Surgery · Jung Dong-woo Analysis Report

Executive Summary

Honesty & Safety First

Operating under the core value of 'Honesty' and a strict "one-representative-director responsible care system" ensuring no substitute surgeries.

Board-Certified Expertise

Dr. Jung Dong-woo is a board-certified plastic surgeon holding a Ph.D. in medicine, combining extensive clinical practice with strong academic grounding.

Rhinoplasty Specialization

Renowned for expertise in **secondary rhinoplasty using autologous costal cartilage** and complex **reconstruction of contractured noses**.

Academic & Innovative Approach

Pioneer in publishing on autologous costal cartilage harvesting in international journals (PRS Global Open) and integrating stem cell therapy.

1. Introduction: Hospital Overview and Operational Philosophy

1.1 Basic Hospital Information and Location

Honesty Plastic Surgery is located at 8th Floor, Mulberry Hills Medical Tower, 589 Gangnam-daero, Seocho-gu, Seoul (Jamwon-dong), a center for plastic surgery in South Korea. It is adjacent to Exit 4 of Sinsa Station on Subway Line 3 and the Shinbundang Line, offering excellent accessibility. Located within a medical tower equipped with the latest medical facilities, it provides a pleasant treatment environment.

Address: 8th Floor, Mulberry Hills Medical Tower, 589 Gangnam-daero, Seocho-gu, Seoul
Accessibility: Adjacent to Sinsa Station (Subway Line 3 & Shinbundang Line) Exit 4

1.2 Clinical Philosophy: 'Honesty' and 'Safety'

The name of the hospital, 'Honesty,' represents Representative Director Jung Dong-woo's clinical philosophy. This expresses the will to minimize side effects by using only medically proven methods and not recommending unnecessary surgeries to patients.

In particular, the clinic adopts a 1:1 responsible care system where the representative director is personally in charge of everything from consultation to surgery and post-operative care, without shadow doctors (substitute surgeons). This acts as a significant appeal to patients sensitive to trust issues in the plastic surgery market.

1.3 Facilities and Safety Infrastructure

Honesty Plastic Surgery has established a university-hospital-level safety system for safe surgeries.

Diagnostic Equipment

3D CT precision analysis equipment, identifying bone structure, septal deviation, and existing implants before surgery.

Operating Room Environment

Sterile surgery system, cardiac defibrillators for emergencies, emergency kits, and CCTV for medical transparency.

Recovery System

Post-operative care equipment such as hyperbaric oxygen chambers and swelling management lasers for rapid recovery.

2. In-depth Analysis of Medical Staff: Representative Director Jung Dong-woo

Representative Director Jung Dong-woo

2.1 Education and Qualifications

Representative Director Jung Dong-woo holds a board certification in plastic surgery and has obtained a Ph.D. in Plastic Surgery, evaluating him as a medical professional who combines clinical practice with theory.

Major Qualifications: Board Certified Plastic Surgeon (South Korea), Ph.D. in Medicine.
Overseas Licenses: Holds Chinese medical licenses (Beijing, Shenzhen), possessing international clinical capabilities.

2.2 Major Career and Society Activities

Before opening his own practice, Dr. Jung accumulated extensive clinical experience at leading large plastic surgery clinics in Korea.

Past Affiliations: Served as Director at Regen Plastic Surgery, Cheongdam i Plastic Surgery, and VIP Plastic Surgery, accumulating surgical experience with diverse cases.
Society Activities: Active member of the Korean Society of Plastic and Reconstructive Surgeons, the Korean Society for Aesthetic Plastic Surgery, and the Korean Cleft Palate-Craniofacial Association. Internationally, he is an active member of the American Society of Plastic Surgeons (ASPS) and the International Society of Aesthetic Plastic Surgery (ISAPS), exchanging the latest knowledge.

2.3 Academic Achievement: Publication in PRS Global Open

One of Dr. Jung Dong-woo's most notable achievements is the publication of a paper as the first author in 'Plastic and Reconstructive Surgery – Global Open (PRS Global Open),' an international journal of the American Society of Plastic Surgeons with global authority.

Paper Topic: 'Harvesting the Entire Seventh Costal Cartilage for Secondary Rhinoplasty'
Significance of Research: Established methodologies and precautions for safely and efficiently harvesting autologous costal cartilage, which is essential when reconstructing contractured noses or noses with severe deformities. This is interpreted as an indicator proving expertise in the field of reconstructive surgery beyond simple cosmetic surgery.

3. Major Clinical Fields and Procedure Features

While Honesty Plastic Surgery performs general plastic surgery procedures including eyes, nose, facial contouring, and breast surgery, data analysis shows specialized expertise in secondary rhinoplasty and autologous costal cartilage rhinoplasty.

3.1 Specialized Field: High-Difficulty Secondary Rhinoplasty and Reconstructive Surgery

Dr. Jung shows strength in revision surgeries for patients suffering from side effects such as contracture, inflammation, and implant visibility due to multiple surgical failures.

Utilization of Autologous Costal Cartilage: For patients who have rejection reactions to artificial implants (silicone, etc.) or whose septal and ear cartilage have already been depleted, their own rib cartilage is used to reconstruct the bridge and tip of the nose. Dr. Jung focuses on minimizing warping (bending) of the rib cartilage and creating a strong support structure.
Correction of Contractured Nose: In cases where the nose has shortened and become upturned due to inflammation, scar tissue is dissected, and strong rib cartilage is used to extend the length of the nose and normalize the nasolabial angle (the angle between the nose and lips).
Concurrent Stem Cell Therapy: In cases of severe tissue damage, a protocol applying stem cell therapy before and after surgery is used to soften hardened scar tissue and improve blood flow, thereby increasing the success rate of the surgery.

3.2 Customized Rhinoplasty (Fit-me & 3D Analysis)

3D CT Analysis: Pre-operative 3D CT is used to diagnose functional problems such as septal deviation and turbinate hypertrophy, aiming for functional improvement (rhinitis surgery, etc.) simultaneously with cosmetic surgery.
Customized Implants: Customized silicone or autologous tissues are designed to fit the patient's skeletal structure perfectly, preventing implant lifting or migration.
"Jaryeohan" (Natural and Fancy) Line: Designs such as straight, straight-curved (Jikban), and semi-curved lines are made according to patient needs, but there is a tendency to prefer a 'straight-curved line' that considers the harmony of the entire face rather than a nose that is merely excessively high.

3.3 Other Major Procedures

Eye Revision: Corrects sausage eyes, unraveled double eyelids, asymmetry, etc., applying surgical methods that induce natural adhesion.
Anti-aging and Fat Grafting: Procedures to fill volume by grafting autologous fat into sunken areas of the face are performed, sometimes utilizing stem cells to increase the survival rate.
Facial Contouring: Based on 3D CT analysis, bone resection is performed avoiding nerve lines, considering safety as the top priority.

4. Patient Reputation and Market Response Analysis

Comprehensive analysis of data from major plastic surgery information platforms (Gangnam Unni, Babitalk, Yeoshin Ticket) and communities (Sungyesa) reveals the following:

4.1 Positive Evaluation Factors

Aesthetic Results: Many patients left reviews stating, "The nose line is pretty," "It came out well as a straight-curved line," and "I hear compliments that my nose is pretty." Satisfaction is particularly high among revision surgery patients.
Professionalism and Kindness of Consultation: There are many evaluations that Dr. Jung Dong-woo clearly explains the problems of the current nose and the limitations of surgery while looking at CT images directly. "Realistic consultation" and "No excessive pressure" are major keywords.
Thorough Aftercare: The clinic gains trust by providing meticulous post-operative care suchs swelling lasers, hyperbaric oxygen therapy, and antibiotic injections, with the director personally checking the progress.
Pain Management: Although there is great concern about pain during autologous costal cartilage harvesting, there are numerous reviews stating that pain management was well done through painless injections, etc.

4.2 Considerations and Critical Views

Cost: There are opinions that the cost is set somewhat high due to the premium strategy and focus on high-difficulty revision surgeries. This suggests that for revision surgeries, the cost burden can be significant depending on the difficulty.
Conservative Approach: If the fancy style desired by the patient is medically dangerous or unnatural, the director may dissuade them or offer conservative alternatives, meaning he does not unconditionally accept patient demands. This is an advantage in terms of safety, but preferences may vary for patients wanting an extremely fancy nose.
Waiting Time: As it is operated under a one-representative-director system, waiting times for consultation and treatment may occur.

4.3 Positioning within Communities

In plastic surgery communities such as 'Sungyesa,' Honesty Plastic Surgery is referred to as a "Specialist Hospital for Revision Surgery" or "Rib Cartilage Restaurant" (meaning a place excellent at it), and is frequently included in the list of trustworthy hospitals among users who value "real reviews" without brokers. It is recognized as a hospital that gives realistic advice rather than one with excessively high ratings or praise-only reviews.

5. Conclusion and Overall Recommendations

Honesty Plastic Surgery and Representative Director Jung Dong-woo are analyzed to provide high-end medical services adhering to 'safety' and 'principles' in the Korean plastic surgery market.

Expertise & Reliability

Expertise: Dr. Jung Dong-woo possesses academic depth beyond a simple clinician, evidenced by publishing papers in international journals on autologous costal cartilage harvesting and nose reconstruction. This is a strong trust factor for patients considering high-difficulty revision surgery.
Reliability: The one-representative-director system, availability of CCTV viewing, and exclusion of shadow doctors accurately meet the needs of patients desiring a transparent medical environment.

Recommended For:

Patients suffering from contracture or severe deformity due to multiple failed nose surgeries.
Patients who strongly reject artificial implants and want surgery using only autologous tissue (such as autologous costal cartilage).
Patients tired of factory-like hospital systems who want 1:1 care where the operating surgeon is responsible from consultation to the end of surgery.

In summary, Honesty Plastic Surgery is judged to be a hospital with strengths in standard surgery based on medical principles and high-difficulty reconstructive surgery, rather than low-price marketing or excessive surgical recommendations. It is considered that patients are highly likely to obtain satisfactory results if they sufficiently coordinate their aesthetic standards with the director's medical opinion during consultation.