Mizain Clinic · Kim Sang-woo Analysis Report

Executive Summary

ENT Specialist Rhinoplasty

Specializes in rhinoplasty by Otolaryngology Specialists, offering both aesthetic and functional improvements (e.g., rhinitis, deviated septum).

Elite Medical Background

Led by Rep. Director Kim Sang-woo, an alumnus of Seoul National University College of Medicine with extensive experience from top medical institutions.

Personalized Natural Design

Renowned for 1:1 custom designs, prioritizing facial harmony and natural yet refined ("Jaryeohan") results.

Comprehensive Safety System

Employs advanced diagnostic equipment, resident anesthesiologists, and a real-name system for paramount patient safety.

Representative Director Kim Sang-woo

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Education and Training

Graduated from Seoul National University College of Medicine (MD, Seoul National University)
Internship and Otolaryngology Residency at Samsung Medical Center

Major Career

Former Director at Regen Plastic Surgery
Former Director at The Class & Mizain Plastic Surgery
Current Representative Director at Mizain Clinic

Academic Activities

Member of the Korean Academy of Facial Plastic and Reconstructive Surgery
Member of the Korean Academy of Cosmetic Surgery and Medicine
Member of the Asian Academy of Facial Plastic and Reconstructive Surgery and the Pan-Pacific Academy of Facial Plastic and Reconstructive Surgery

Specialty Areas

Rhinoplasty (Functional, Cosmetic, Revision)
Blepharoplasty, Facial Contouring, Lipoplasty, etc.

Characteristics

Based on a deep understanding of nasal anatomy and physiology as an ENT specialist, he emphasizes the preservation and improvement of breathing function as well as aesthetic aspects.

Institutional Overview & Infrastructure

Basic Hospital Information and Location

Mizain Clinic is located in Gangnam-gu, Seoul, the center of plastic surgery in Korea. Situated near Apgujeong Station and Sinsa Station, which have high accessibility, it is easily accessible to domestic patients as well as international medical tourists.

Clinic Name: Mizain Clinic / Mizain Plastic Surgery
Representative: Kim Sang-woo
Address: 4th Floor, Narakium Sinsa Building, 803 Nonhyeon-ro, Gangnam-gu, Seoul (Sinsa-dong)
Contact: 02-1599-3008
Medical Departments: Plastic Surgery, Otolaryngology, Dermatology, Internal Medicine (Focus Areas: Rhinoplasty, Blepharoplasty, Lipoplasty)

Consultation Hours and Operating System

For patient convenience, consultations are available on weekdays and Saturdays, securing time for office workers.

Weekdays (Mon-Fri): 09:30 ~ 18:30 (Registration closes at 17:30)
Saturday: 09:30 ~ 16:00 (Registration closes at 15:00)
Closed: Sundays and Public Holidays

Facilities and Safety Infrastructure

Mizain Clinic has established a system that prioritizes patient safety. Since precise diagnosis is essential for surgical procedures like rhinoplasty, it possesses university-hospital grade diagnostic equipment.

Precision Diagnostic Equipment: Pre-operative precise analysis of the internal nasal structure (septum, nasal valve, etc.) and bone shape is conducted using 3D CT and nasal endoscopy.
Safety System: Anesthesiology specialists reside on-site to monitor the entire surgical process, and a response system for emergencies is in place. Additionally, a real-name system for medical staff is implemented to prevent ghost surgery (Shadow Doctor).
Post-operative Care: Support for recovery after surgery is provided through swelling management injections and a post-care A/S system.

Medical Staff Overview

Mizain Clinic's core competitiveness stems from the academic background and clinical experience of its medical staff, composed of specialists who are alumni of Seoul National University College of Medicine.

Director Dr. Kim Sang-woo (Representative)

Graduated from Seoul National University College of Medicine
Internship and Otolaryngology Residency at Samsung Medical Center
Former Director at Regen Plastic Surgery
Specialty: Rhinoplasty (Functional, Cosmetic, Revision), Blepharoplasty, Facial Contouring, Lipoplasty

Director Dr. Kim Chan-jong

Graduated from Seoul National University College of Medicine
Internship at Seoul National University Hospital, Specialist at Asan Medical Center
Advisor at Seoul National University Hospital and Asan Medical Center
Specialty: Rhinoplasty, Lipoplasty, Other Petit Procedures

Clinical Specializations

While Mizain Clinic handles various plastic surgeries, data analysis shows the most distinct expertise in the field of Rhinoplasty.

Rhinoplasty - Core Specialty Area

This is the field where Director Kim Sang-woo's background (ENT Specialist) is most strongly utilized.

Functional Rhinoplasty

This involves not simply raising the nose, but simultaneously treating conditions that cause nasal congestion such as rhinitis, deviated nasal septum, and nasal valve stenosis.

Diagnosis: Accurately identifies internal nasal curvature or blockage through X-ray, 3D CT, and nasal endoscopy.
Surgery: Septoplasty and turbinoplasty are performed in parallel with cosmetic rhinoplasty to prevent post-operative nasal congestion side effects and improve breathing function.
Cost: Options for functional nasal surgery start from approximately 930,000 KRW (subject to change based on insurance coverage).

Cosmetic Rhinoplasty and Design Philosophy

Mizain Clinic emphasizes "custom lines" that fit the patient's face shape.

Line Styles: Jikban Line (Straight-Curve Line) for the "Jaryeohan (Natural yet Flashy)" look, and Straight Line for masculine or chic images.
Materials: Appropriate mixture of autologous tissue (septal cartilage, ear cartilage) and implants (silicone, etc.) is used, aiming to minimize side effects.

High-Difficulty Revision Rhinoplasty

Director Kim Sang-woo has emphasized the importance and prudence of revision surgery through media interviews.

Approach: Analyzes the cause of primary surgery failure (contracture, inflammation, shape dissatisfaction) and recommends surgery after at least 6 months when tissues have stabilized.
Technique: Removes existing implants and uses inflammation-resistant autologous tissue, or uses stem cell contracture rhinoplasty to aid in the regeneration of damaged tissues.

Stem Cell Plastic Surgery

One of Mizain Clinic's differentiating features is the active introduction of stem cell technology.

Application Areas: Stem cell contracture rhinoplasty, stem cell breast fat grafting, stem cell facial fat grafting, dark circle removal, etc.
Advantages: Contributes to increasing engraftment rates, speeding up recovery, and lowering the risk of side effects (calcification, necrosis, etc.).

Other Major Procedures

Eye Surgery: Natural adhesion double eyelid, ptosis correction, canthoplasty, revision eye surgery.
Anti-Aging/Lifting: Accusculpt lifting, endoscopic forehead lift, Elasticum lifting, and other anti-aging procedures.
Body Surgery: Large volume liposuction, abdominoplasty, gynecomastia surgery.

Reputation and Patient Feedback Analysis

Analyzed the reputation of Mizain Clinic and Director Kim Sang-woo based on data from various plastic surgery information platforms and communities.

Quantitative Evaluation

Gangnam Unni: Records a very high rating of 9.8 out of 5 (based on over 80 reviews). This indicates excellent patient evaluation in terms of procedure satisfaction and kindness.
Sungyesa: Despite the more critical nature of plastic surgery communities, it maintains a decent level with a rating of 3.6/5 (73 evaluations).

Qualitative Evaluation (Positive Factors)

Professional and Detailed Consultation: Evaluations state that Director Kim Sang-woo "explains professionally rather than just kindly," accurately identifying patient needs and proposing designs that fit the face.
Natural Results: Reviews mainly say "not excessive and natural" and "good facial harmony." Satisfaction is particularly high in rhinoplasty for gaining both functional improvement (clearing of nasal congestion) and aesthetic improvement.
Trust in Safety: The 1:1 dedicated system and the operation of a real-name system without shadow doctors provide trust to patients.

Considerations and Critical Factors

Waiting Time: Due to the clinic's popularity, it is mentioned that waiting times for consultation or surgery may occur.
Complexity of Revision Surgery: Patients are aware that revision cases are frequent, so costs may be set relatively high (revision rhinoplasty approx. 3.97 million KRW~), and a recovery period (downtime of 7 days or more) is required depending on difficulty.
Style Preference: Due to the clinic's characteristic pursuit of naturalness, patients desiring an extremely flashy and obvious style may need to coordinate opinions during the consultation process.

Comprehensive Analysis and Conclusion

Summary of Mizain Clinic's Characteristics

ENT-Based Expertise: Both Directors Kim Sang-woo and Kim Chan-jong are ENT specialists from Seoul National University, possessing outstanding expertise in 'Functional Rhinoplasty' which approaches both nasal function and aesthetics simultaneously.
Safety-Centered Philosophy: Systems for patient safety, such as resident anesthesiologists, CCTV operation, and principles of using genuine products in correct quantities, are systematic.
Utilization of Stem Cell Technology: Going beyond simple plastic surgery, the clinic differentiates itself by applying stem cell technology that enhances tissue regeneration and engraftment rates to revision rhinoplasty and fat grafting.

Recommended Targets

Patients who want to improve the shape of their nose while accompanying rhinitis or nasal congestion.
Patients who prefer natural and sophisticated ("Jaryeohan") lines that fit their own facial proportions rather than excessively flashy noses.
Patients considering revision rhinoplasty due to contracture or inflammation and requiring tissue regeneration treatment.
Patients desiring 1:1 care where the representative director directly conducts everything from consultation to surgery, rather than large factory-type clinics.

“ In conclusion, Mizain Clinic and Representative Director Kim Sang-woo are analyzed as a medical institution aiming for "healthy beauty that does not compromise function." The solid fundamentals of the SNU alumni medical staff and their extensive experience in revision surgery can be a suitable option for patients who prioritize the safety of plastic surgery and the completeness of results.