In-depth Analysis Report

Uni Plastic Surgery Clinic

Representative Director Lee Hee-young

1:1 Expert Care Natural Results Transparent Communication

Key Strengths

01

Institution Overview

Uni Plastic Surgery Clinic, located near Apgujeong Station, pursues the unique beauty of each individual patient with the slogan 'Be UNIque, with U&I'. Anticipating a September 2025 opening/rebranding, it advocates 1:1 dedicated care by specialists.

02

Representative Director

Director Lee Hee-young is a plastic surgery specialist with extensive experience from leading clinics like WJ Wonjin and Dodream. He actively communicates with the public through his YouTube channel 'Doctor Hi-Young', building trust.

03

Clinical Characteristics

The clinic specializes in eye surgery, rhinoplasty, lifting, and petit procedures. It emphasizes a 'Real-name 1-person treatment system', where the representative director personally handles all stages from consultation to post-operative care.

04

Reputation & Features

Maintaining high ratings (mid-9 points) on aesthetic medical platforms like Gangnam Unni, the clinic is known for honest consultations, avoiding over-treatment, and delivering natural surgical results, fostering strong patient satisfaction.

Representative Director Lee Hee-young

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Profile & Philosophy

Representative Director Lee Hee-young is the core medical staff and founder of Uni Plastic Surgery. His career combines the 'technical skill of a large hospital' with 'the delicacy of a private clinic', implementing an independent clinical philosophy based on extensive experience in large plastic surgery clinics.

Education and Major Career

  • Graduated from Chosun University College of Medicine
  • Completed residency at Bundang Jesaeng Hospital
  • Board-certified Plastic Surgery Specialist
  • Former Director at WJ Wonjin Plastic Surgery
  • Former Director at Dodream Plastic Surgery
  • Former Director at 1% Plastic Surgery and Yuno Plastic Surgery

Academic Activities

  • Active Member, Korean Society of Plastic and Reconstructive Surgeons
  • Active Member, Korean Society for Aesthetic Plastic Surgery
  • Active Member, Korean Association of Plastic Surgeons
  • Full Member, Eye Surgery Research Society & Rhinoplasty Research Society
  • Regular Member, Korean Burn Society

Media Activities: 'Doctor Hi-Young'

Director Lee Hee-young expands his public reach through his YouTube channel **'Doctor Hi-Young'**, providing easy-to-understand information on topics like plastic surgery after the CSAT, lifting equipment comparisons, and pre/post-operative precautions.

Communication Style

He adopts a friendly and honest tone, moving away from an authoritative doctor's image. Content like 'Equipment Blind Tests' showcases his expertise and sincerity, building a unique personal brand.

Building Trust

By directly delivering medical information on YouTube, he proactively addresses patient anxieties, particularly regarding 'ghost surgery', and fosters strong rapport with potential patients.

Hospital Information & Philosophy

Location and Facility Infrastructure

Uni Plastic Surgery is strategically located on the 5th floor of 836 Nonhyeon-ro (Sinsa-dong), Gangnam-gu, Seoul, offering excellent accessibility within walking distance from Exit 3 of Apgujeong Station (Subway Line 3).

The hospital's interior is designed to ensure patient privacy and provide psychological comfort. It is equipped with comprehensive infrastructure for safety and post-operative care, including CCTV in operating rooms, an emergency response system, and dedicated recovery and laser rooms.

Clinical Philosophy: Core Values

Uni Plastic Surgery operates on a foundation of four core values, ensuring patient-centered medical services:

  • T
    TRUST: Operation of a transparent medical system that patients can feel reassured by.
  • D
    DUTY: The attitude of a medical professional who takes responsibility for surgical results until the end.
  • S
    SAFETY: Setting patient safety as the top priority, including the presence of board-certified anesthesiologists and emergency systems.
  • C
    CARE: A thorough post-operative management system that takes responsibility even for the recovery process after surgery.

Major Clinical Fields and Procedures

Eye Surgery

Customized surgery based on individual eyelid thickness, fat volume, and muscle strength, aiming for natural and refreshing eyes.

  • Natural adhesion double eyelid
  • Incision method
  • Canthoplasty (epicanthoplasty/lateral/lower/upper)
  • Upper/lower blepharoplasty
  • Ptosis correction

Nose Surgery

Rhinoplasty that centers the face, considering both functional and aesthetic aspects, designing lines that fit the patient's face shape.

  • Bridge + Tip surgery (first rhinoplasty)
  • Bulbous nose correction
  • Hump nose correction
  • Alar reduction
  • Revision rhinoplasty

Lifting & Anti-aging

Utilizing various lifting devices and surgical methods to achieve a youthful look, matching the latest aesthetic trends.

  • Laser Lifting (Thermage FLX, Density Lifting, V-Ro Lifting)
  • Surgical Lifting (Mini lift, Face lift, Endoscopic forehead lift)

Petit Surgery & Skin Boosters

Non-surgical therapies for immediate effects with reduced burden, including premium procedures for regeneration.

  • Lip filler (Uni-fit), Botox, Contour injection
  • Skin boosters (Rejuran Healer, Juvelook)
  • Stem cell IV injection, 'Sleep Stem Cell Skin Injection'

Market Reputation and Patient Response

Quantitative Evaluation

Uni Plastic Surgery and Director Lee Hee-young maintain a strong reputation, as evidenced by:

  • Rating: High rating of 9.4~9.6 out of 10 on the Gangnam Unni app.
  • Number of Reviews: Approximately 300+ procedure reviews, establishing a significant database for a clinic in its early (or rebranded) stage.

Qualitative Evaluation (Patient Review Keywords)

  • "Naturalness": Patient feedback frequently highlights results that "don't look like surgery and look natural," particularly in dimple or eye surgery reviews.
  • "Kind and Meticulous": Director Lee Hee-young's consultation style is often praised with comments like "He is kind," "Explanations are detailed," and "He only recommends what is necessary."
  • "Trust": Patients who discovered the clinic through YouTube express high levels of trust, noting that the director's appearance and demeanor in videos match the actual consultation experience.
  • External Reputation: Director Lee Hee-young also stands out in the 'revision surgery' field, with many patients visiting after gaining an understanding of his surgical style and extensive career history at previous large hospitals.

Target Audience: Ranges widely from students in their late teens to early 20s (e.g., post-CSAT events) to middle-aged individuals considering lifting and anti-aging procedures.

Conclusion and Comprehensive Analysis

Uni Plastic Surgery Clinic and Representative Director Lee Hee-young embody a model that harmonizes the "expertise of a large hospital" with the "customized care of a private clinic."

01

Expertise

Director Lee Hee-young's technical perfection stems from extensive clinical experience at prominent hospitals like Wonjin and Dodream, ensuring stable results in high-difficulty surgeries (eyes, nose, contouring).

02

Reliability

The 1-person representative director system prevents ghost surgery, and transparent communication via YouTube effectively builds 'trust', a paramount value for modern medical consumers.

03

Trend Reflection

Rapid adoption of cutting-edge lifting equipment (Density, V-Ro) and enhanced petit procedures (skin boosters) strategically meets the growing demand for skin care and anti-aging solutions.

In conclusion, Uni Plastic Surgery is analyzed as a medical institution ideal for patients who prioritize **safe and natural results** over flashy and exaggerated plastic surgery, and who value **direct communication with their doctor**. With its anticipated opening/expansion in the second half of 2025, more aggressive marketing and patient engagement activities are expected, with Director Lee Hee-young's personal branding poised to be a pivotal factor in the hospital's growth.

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