Analysis Report

DA Petit Clinic (Seohyeon)

Representative Director Park Chul-jun In-depth Analysis

Non-Surgical Aesthetics Bundang Clinic Premium Equipment

Executive Summary

01

Renowned Brand Extension

Non-surgical aesthetic arm of the prestigious DA Plastic Surgery group.

02

Strategic, Large-Scale Facility

Spacious 180 pyeong clinic in the competitive Bundang medical district.

03

Premium-Popular Hybrid Model

High-end equipment with accessible pricing for "petit" procedures.

04

High Patient Satisfaction

9.0-9.2/10 ratings, praising detailed consultations and safety protocols.

Leadership Profile: Park Chul-jun, M.D.

Professional Trajectory

  • Representative Director: DA Petit Clinic (Seohyeon)
  • General Director: DA Plastic Surgery (Gangnam) Dermatology Center
  • Director: Muse Clinic (Cheonan Branch)
  • Director: Toxnfill (Cheonan Branch)
  • Director: MeanMe Clinic (Songpa Branch)
  • Director: LookAtMe Clinic
  • Dr. Park's extensive background in high-volume aesthetic franchises (Toxnfill, Muse) provides a foundation of thousands of injectable and laser procedures annually, transitioning to a model combining technical proficiency with DA brand prestige.

Academic & Clinical Affiliations

  • Korean Laser Dermatology Hair Society
  • Korean Academy of Aesthetic Surgery & Laser Medicine
  • Korean Academy of Aesthetic Medicine
  • Korean Filler & Botox Research Society
  • Korean Acne & Melasma Research Society

Specialized Training & Certifications

  • Restylane Hands-on Instructor (Key Opinion Leader)
  • Juvederm Seminar (Allergan) Completion
  • Sculptra Education Completion
  • MERZ Academy Program (Merz Aesthetics)
  • Yvoire Seminar (LG Chem)
  • Hugel Symposium (Botulax/The Chaeum)
  • Cutegel and Hyaline Seminars

"Dr. Park emphasizes conscientious and reasonable pricing with premium-level procedural ability, conducting detailed consultations personally."

Clinic Information & Philosophy

Brand Lineage & Philosophy

DA Petit Clinic (디에이쁘띠의원) serves as the dermatological and non-surgical extension of the esteemed DA Plastic Surgery brand, aligning with the slogan "If it's pretty, it's DA!"

Positioned as a "Petit Clinic" focusing on non-incision, minimal-downtime procedures, it bridges the gap between high-volume "factory-type" clinics and high-end boutique dermatology by offering premium equipment and standardized safety at rational price points.

  • "Premium Grade Equipment" Investment
  • "Skin Focusing" philosophy for individual concerns
  • Genuine product & quantity guarantee

Location & Facility Infrastructure

Strategically located in Seohyeon Station, a core commercial and residential hub:

Address: 5th Floor, Nasan Plaza, 12 Bundang-ro 53beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do
  • Scale: Approximately 180 pyeong (595 sq meters), providing separate treatment zones, consultation rooms, and private rest areas.
  • Interior & Amenities: Emphasizes a "pleasant and spacious" environment with private recovery spaces and dedicated powder rooms, prioritizing patient comfort and privacy.
  • Operational Structure: Multi-doctor system, offering night diagnosis for office workers, and implementing an "Emergency Response System" and "Real-Name Disclosure System" for enhanced trust and safety.

Key Procedures & Technologies

Lifting & Anti-Aging

  • Ulthera (Merz): Gold standard MFU lifting
  • Tuneface (Alma Lasers): RF for contouring & tightening
  • Inmode (Invasix): Fat reduction (FX) & tightening (Forma)
  • Oligio (Wontech): Korean monopolar RF
  • Shurink (Classys): HIFU for maintenance lifting
  • Titanium Lifting (Alma): Multi-wavelength lifting

Injectables & Skin Boosters

  • Botox: Wrinkle, jaw, trapezius, calves contouring
  • Fillers: Juvederm, Restylane, Yvoire (forehead, nose, lips)
  • Skin Boosters: Rejuran Healer, Exosomes (ASCE+), Prime Booster
  • Contouring Injections: Fat-dissolving shots (V-fit)

Skin Care & Pigmentation

  • Pico Laser: Pigment destruction, minimal damage
  • Revlite: Laser toning for melasma & brightening
  • Acne Treatment: Capri laser for sebum control
  • Mark/Scar Treatment: Fractional and Pico lasers
  • Medical Skincare: LDM, Aqua Peel, proprietary facials

Specialized Treatments

  • Apogee Plus (Cynosure): Advanced hair removal for men & women
  • Customized Lifting: Device combinations (Ulthera + Inmode)
  • In-House Development: Proprietary exosomes & cosmetics

Reputation & Market Analysis

Patient Satisfaction & Strengths

Quantitative Ratings:

  • Gangnam Unni: 9.0 to 9.2 / 10 (over 1,600 reviews)
  • Yeoshin Ticket: High engagement with "real reviews"
  • Modoodoc: 8.8 / 10 (praised for detailed explanations)

Qualitative Strengths:

  • Detailed Consultation: Meticulous and careful consultations by Dr. Park and staff.
  • Facility Quality: Cleanliness, spaciousness, and "premium feel" of the interior.
  • Effectiveness: Successful outcomes reported, particularly for natural lip fillers and face slimming.
  • Transparency: "Real Name System" and open disclosure of equipment build trust.

Considerations & Pricing Strategy

Weaknesses/Challenges:

  • Wait Times: Occasional complaints despite reservations due to high popularity.
  • Reservation Difficulty: Clinic's growing fame can make booking appointments challenging.

Pricing Strategy:

The clinic adopts a "Reasonable Price Policy" and utilizes aggressive "Event" pricing on platforms like Gangnam Unni to attract new customers.

Prices are transparently listed, positioning the clinic in the "Masstige" (Mass Prestige) category, offering high value for money with premium equipment at competitive rates.

"A commitment to transparency, genuine product usage, and facility comfort maintains a strong competitive edge in Korea's saturated beauty market."

Conclusion

DA Petit Clinic (Seohyeon), led by Representative Director Park Chul-jun, exemplifies the modern Korean aesthetic clinic model. It adeptly merges the efficiency and accessibility of network clinics with the technological sophistication and brand equity of a major plastic surgery group.

Dr. Park's background, combined with the clinic's extensive investment in premium devices and high customer satisfaction ratings, positions it as a market leader in the Bundang/Seongnam region. Despite typical challenges like scheduling pressures, its dedication to transparency, genuine product usage, and facility comfort ensures a robust competitive standing.

Key Takeaways

Technical Proficiency & Premium Devices

A highly skilled team utilizing a wide array of flagship aesthetic technologies.

Strong Brand Equity & High Satisfaction

Leveraging the DA brand for trust and consistently achieving high patient ratings.

Commitment to Transparency & Comfort

Ensuring patient trust through clear practices and a superior clinical environment.