Analysis Report

UVOM Plastic Surgery

Representative Director Dr. Lee Jung-soo In-Depth Analysis

Endoscopic Specialist Revision Surgery Patient Safety

Key Findings

Legacy & Rebranding

Operating since 1999 as Bom Plastic Surgery, rebranded to UVOM, symbolizing "Your Spring" (U + VOM) for patient's prime beauty.

Leadership & Innovation

Dr. Lee Jung-soo is recognized for developing surgical instruments (J-saw) and publishing significant research in international journals.

Specialized Techniques

Highly specialized in Endoscopic Surgery (forehead lifts, facial contouring) and Revision Surgery (nose and eyes) utilizing 4K technology.

Uncompromised Safety

A dedicated resident anesthesiologist, Dr. Kim Yu-mi, oversees all sedation and anesthesia, ensuring a critical safety differentiator.

Institutional Overview

History & Philosophy

UVOM Plastic Surgery, established in 1999 as Bom Plastic Surgery, rebranded to "UVOM" (U + VOM = Your Spring) to symbolize its mission of helping patients find their prime beauty. The clinic positions itself as a specialized institution for Endoscopic Plastic Surgery, earning a "Great Master" status.

The core philosophy is centered on **"Safety"** and **"Natural Beauty."** UVOM emphasizes harmonious results tailored to individual anatomical structures, refusing unnecessary procedures and excelling in complex revision surgeries.

Location & Facilities

  • Current Address: 9th Floor, SR Tower, 138 Dosan-daero, Gangnam-gu, Seoul, South Korea
  • Accessibility: Strategically located near Sinsa Station (Exit 1), a major hub for plastic surgery, ensuring high accessibility.
  • Operating Rooms: Equipped with advanced sterilization systems and CCTV for transparency, preventing "ghost surgery."
  • Recovery: Dedicated recovery rooms and a specialized post-operative care system.
  • Technology: Integrated 4K UHD Endoscopes (3840×2160 resolution) for enhanced precision in complex lifts and contouring surgeries.

Medical Team Leadership

Dr. Lee Jung-soo

Founder & Representative Director, Board-Certified Plastic Surgeon

Education & Appointments

  • M.D., Korea University College of Medicine
  • Master’s and Ph.D. degrees from Korea University Graduate School
  • Adjunct Professor at Korea University Medical College
  • Adjunct Professor at Ewha Womans University Medical College
  • Full Member, Korean Society of Plastic and Reconstructive Surgeons
  • Full Member, Korean Society for Aesthetic Plastic Surgery
  • Member, International Society of Aesthetic Plastic Surgery (ISAPS)

Academic Achievements & Innovations

  • Forehead Reduction (2021): Published "Forehead Reduction Surgery via an Anterior Hairline Pretrichial Incision in Asians: A Review of 641 Cases" in *Aesthetic Plastic Surgery Journal* (SCI-grade).
  • Zygoma Reduction (2003 & 2020): Published research on endoscopic zygoma reduction in major international journals.
  • Surgical Instrument Development: Developed the "J-saw," a specialized surgical saw for precise cheekbone cutting.

Awards & Recognition

  • Selected as one of the "Top 100 Health Professionals" (2010, 2012) and "Top 100 Scientists" (2013) by IBC, UK.
  • Recipient of the Grand Prize in Customer Satisfaction at the 2020 Korea Best Brand Awards.

Dr. Kang Chang-min

Representative Director, Specialist in Endoscopic Plastic Surgery

  • Board-certified plastic surgeon, Graduate of Daegu Catholic University.
  • Training at Stanford University Medical Center (Plastic & Reconstructive Surgery).
  • Specializes in Endoscopic Forehead/Mid-face Lifts and complex Foreign Body Removal.
  • Emphasizes "Anti-aging" and "Revision" surgeries with a focus on SMAS layer.

Dr. Kim Yu-mi

Director of Anesthesiology

  • Specialist in Anesthesiology and Pain Medicine.
  • Trained at Seoul St. Mary's Hospital, Graduate of Catholic University of Korea.
  • Her full-time presence ensures 1:1 patient monitoring during surgery, managing sedation depth and immediate response to vital sign fluctuations.
  • A critical safety differentiator, enhancing patient confidence.

Major Clinical Procedures & Specialties

Endoscopic Surgery Center (Flagship)

  • Endoscopic Forehead Lift: Addresses sagging eyebrows, forehead wrinkles, and heavy eyelids using 4K endoscopes to preserve nerves.
  • Endoscopic Zygoma (Cheekbone) Reduction: Utilizes small incisions and the proprietary J-saw for precise cheekbone width reduction, minimizing sagging.
  • Foreign Body Removal: Specialized niche for removing non-medical grade fillers or migrated implants with endoscopic visualization to minimize tissue damage.

Rhinoplasty (Nose Surgery)

  • Functional & Aesthetic: Corrects breathing issues (deviated septum) alongside aesthetic enhancements.
  • Revision Rhinoplasty: A significant focus on correcting issues from previous surgeries (contractures, asymmetry, dissatisfaction).
  • Technique: Emphasis on "No-implant" therapies for the tip (autologous cartilage) and natural bridge lines.

Eye Surgery (Blepharoplasty)

  • "Say You" (Seiyu) Eye Revision: Branded procedure for correcting "sausage eyes," asymmetry, and scarring from previous eyelid surgeries.
  • Middle-Aged Eye Surgery: Upper (Sang-an-geom) and lower (Ha-an-geom) blepharoplasty to address aging, sagging skin, and under-eye fat bags.
  • Fat Repositioning: Corrects dark circles and hollows by redistributing under-eye fat rather than simple removal.

Facial Contouring

  • Square Jaw Reduction: Reshaping the mandibular angle for a slimmer profile.
  • Chin Genioplasty: Adjusting the chin tip for overall facial balance.
  • Forehead Reduction: Based on Dr. Lee's SCI-published technique, reducing forehead height via a hairline incision to preserve hair follicles and hide scarring.

Reputation & Market Analysis

Positive Factors (Domestic & International)

  • High Ratings: ~8.5-9.3/10 on Gangnam Unni with over 2,000 reviews; Dr. Lee Jung-soo holds a 9.3 rating from over 1,100 reviews.
  • Patient Sentiment: Praised for "natural" aesthetics, staff professionalism, thorough consultations, and high safety standards (CCTV, anesthesiologist).
  • Awards: Recipient of the "2020 Best Brand Grand Prize" in Customer Satisfaction.
  • International Appeal: Actively targets international patients with multilingual services and positive reviews on global platforms like PurseBlog, highlighting expertise for diverse features.

Considerations & Areas for Insight

  • Community Forum Feedback: On critical review sites like Sungyesa, feedback can be more varied, discussing wait times or seeking validation for specific surgical outcomes.
  • Cost-Effectiveness: Some community discussions inquire about the cost-effectiveness of certain procedures, such as eye revision surgery.

Safety Systems & Ethics

UVOM emphasizes a robust safety infrastructure to distinguish itself from "factory-style" clinics:

  • Anesthesia Safety: Dr. Kim Yu-mi, resident anesthesiologist, monitors patients 1:1 using real-time vital sign systems.
  • CCTV & Transparency: Operating rooms are equipped with CCTV to prevent "ghost surgery" and ensure accountability.
  • Emergency Systems: The clinic has emergency power (UPS) and cardiac defibrillators for unexpected medical emergencies.
  • Post-Operative Care: Structured aftercare programs including swelling management and scar lasers are provided.

Conclusion

UVOM Plastic Surgery stands out in the competitive Gangnam market due to its 25-year legacy and the academic authority of Dr. Lee Jung-soo. Unlike clinics driven solely by marketing trends, UVOM grounds its practice in advanced endoscopic technology and published medical research, particularly in forehead and zygoma reduction.

The clinic is best suited for patients prioritizing a safety-first environment with a board-certified anesthesiologist, seeking complex revision surgeries (especially for the nose and eyes), and those interested in endoscopic procedures for anti-aging and contouring with minimal scarring.

Academic Authority Minimally Invasive Patient-Centric Safety

Note: This report aggregates data available as of late 2024/early 2025. Medical staff and clinic locations are subject to change; direct verification with the clinic is recommended for the most current details.