Executive Summary
Expert Medical Team
Specialists from top university hospitals (e.g., Samsung Medical Center) directly perform surgeries.
Robust Safety Systems
CCTV in operating rooms and a medical staff real-name system prevent 'shadow doctors'.
Distinctive Surgical Style
Specializes in "fancy" or "Jaryeohan" (natural + fancy) styles for dramatic, three-dimensional results.
Core Competencies
High expertise and focus on Rhinoplasty and Blepharoplasty (Eye Surgery).
Representative Director Baek Ju-myung
Education & Qualifications
- Graduated from Sungkyunkwan University School of Medicine
- Plastic Surgery Specialist certification at Samsung Medical Center
- Outpatient Professor of Plastic Surgery at Samsung Medical Center
Major Career
- Former Director at Apgujeong Seoul Plastic Surgery
- Former Director at Yubom Plastic Surgery
- Former Director at Ittem Plastic Surgery
Academic Society Activities
- Regular Member of the Korean Society of Plastic and Reconstructive Surgeons
- Member of the Eye Plastic Surgery, Rhinoplasty, Fat Plastic Surgery, and Anti-Aging Plastic Surgery Research Societies of the Korean Society of Plastic and Reconstructive Surgeons
- Regular Member of the Korean Cleft Palate-Craniofacial Association
Hospital Overview & Safety Infrastructure
Basic Information & Location
Aura Plastic Surgery Clinic is strategically located on Gangnam-daero, the heart of plastic surgery in Korea, ensuring excellent accessibility.
- Name: Aura Plastic Surgery Clinic
- Location: 10th Floor, Yuhwa Building, 439 Gangnam-daero, Seocho-gu, Seoul
- Accessibility: Easily accessible on foot between Exit 10 of Gangnam Station (Line 2/Shinbundang Line) and Exit 6 of Sinnonhyeon Station (Line 9/Shinbundang Line).
- Medical Hours: Weekdays 10:00 AM - 7:00 PM (Night clinics until 8:00 PM on Fridays), Saturdays until 5:00 PM.
Facilities & Safety Systems
Addressing critical concerns about 'patient safety' and 'prevention of substitute surgery,' Aura Plastic Surgery has implemented stringent safety protocols.
- CCTV Safety Zone: Operating rooms are equipped with CCTVs, allowing verification to alleviate patient and guardian anxieties and completely deter 'ghost surgeries'.
- Medical Staff Real-Name System: The doctor conducting the consultation is mandated to perform the entire surgical process directly.
- Anesthesia and Recovery System: Features a dedicated recovery room and emergency preparedness with anesthesiology specialists or a cooperative medical system.
- Inpatient Facilities: Available for patients requiring intensive post-operative care.
Major Procedures & Surgical Style
While Aura Plastic Surgery offers comprehensive services, data analysis highlights a strong specialization in Rhinoplasty and Blepharoplasty.
Rhinoplasty - Core Competency
- Procedure Names: Aura Rhinoplasty, Functional Rhinoplasty, Revision Rhinoplasty, Summit Nose.
- Style Analysis: Favors "fancy" or "Jaryeohan" lines, suitable for those seeking maximal three-dimensionality, a sharp, high tip, and a sophisticated impression through 'Straight-Curve Line' (Jikban-beoseon) and nasolabial angle correction. Proficient in correcting bulbous and short noses.
- Materials: Autologous costal cartilage, septal cartilage, and silicone implants are utilized based on patient needs. Autologous rib cartilage often recommended for revisions or dramatic results.
Blepharoplasty (Eye Surgery)
- Major Procedures: Natural Adhesion Double Eyelid, Incisional Ptosis Correction, Canthoplasty (Epicanthoplasty, Lateral, Lower, Upper), Revision Eye Surgery.
- Features: Often performed in conjunction with rhinoplasty for overall facial balance. Emphasis on firm fixation and creating clear, open eyes.
Facial Contouring & Lifting
- Contour Sculpture: Procedures for refining facial lines via fat suction/grafting, including double chin eradication and jawline lifting.
- Lifting: Addresses anti-aging concerns through thread lifting, mini-facelifts, etc.
Reputation & Patient Feedback Analysis
A comprehensive analysis of feedback from major plastic surgery platforms reveals the following:
Positive Evaluations
- Aesthetic Satisfaction: High satisfaction among patients seeking dramatic transformations, with many praising the fancy and sophisticated lines of the nose bridge and tip.
- Quality of Consultation: Director Baek Ju-myung's consultations are frequently lauded for being kind, meticulous, and involving personal post-operative progress checks.
- Revision Ability: Numerous successful revision cases, suggesting expertise in resolving high-difficulty surgeries or issues from previous operations.
Considerations & Neutral Evaluations
- Style Preference: Patients desiring extremely natural or conservative changes, or who are concerned about mid-face focus, might find the distinctive, three-dimensional style less suitable.
- Wait Time: As a popular clinic, wait times can occur, although reviews suggest this may fluctuate based on reservation volume.
- Potential Over-correction: Some feedback indicates an initial tendency for slight over-correction, intended to settle naturally. This might cause anxiety during the immediate recovery phase.
Rating Data
- Gangnam Unni: Approximately 9.4~9.5 points (out of 10) based on over 1,300 evaluations.
- Sungyesa: 4.3 points (out of 5).
- Overall: Maintains high ratings across major platforms, indicating top-tier patient satisfaction.
Pricing & Event Information
The event prices for major procedures identified at the time of the survey (based on 2024-2025 data) are as follows. However, these are subject to change and additional costs may apply depending on the patient's condition.
| Procedure Item | Event Price (Estimated) | Remarks | |
|---|---|---|---|
| First Rhinoplasty | Approx. 1.64 million KRW | 45% | Estimated based on basic bridge + tip |
| Revision Rhinoplasty | Approx. 2.74 million KRW | 31% | Varies by difficulty |
| Functional Rhinoplasty | Approx. 540,000 KRW | 48% | Verification of private insurance coverage required |
| Contour Sculpture | Approx. 320,000 KRW | 48% | Facial liposuction, etc. |
| Nasolabial Angle Correction | Approx. 500,000 KRW | - | When performed with rhinoplasty |
Note: The prices above are event prices at a specific point in time (VAT inclusion needs verification), and final costs may vary depending on additions of materials (autologous rib, donated rib, etc.), anesthesia fees, prescription fees, etc.
Conclusion and Suggestions
Aura Plastic Surgery Clinic and Representative Director Baek Ju-myung stand out in the competitive Gangnam market, emphasizing 'fancy and sophisticated rhinoplasty' as their core strength.
”Comprehensive Features
- Clear Target Audience: Ideal for the 20s-30s generation seeking distinct image transformation, a three-dimensional side profile, and a straight-curve (jikban) nose rather than overly natural changes.
- Verified Medical Staff: Surgeries are performed directly by specialists from university hospitals (e.g., Samsung Medical Center), with trust reinforced by safety systems like CCTVs.
- High Revision Satisfaction: Frequently receives positive feedback for successful revision surgeries addressing both functional issues and aesthetic dissatisfaction.
Suggestions for Patients
- Given Director Baek Ju-myung's preference for distinct features, clearly communicate your desired style (natural vs. fancy) during consultation and meticulously compare before-and-after photos.
- For 'Functional Rhinoplasty,' which can address both ENT issues (e.g., deviated septum) and aesthetic improvements, consult the hospital regarding private insurance applicability.
- As popular medical staff may have long wait times, it's recommended to schedule consultations and surgeries with a flexible timetable.
This report was written based on public data. As results of medical practices may vary by individual, a face-to-face consultation with a specialist must precede any actual decision for surgery.