Analysis Report

Banobagi Clinic Changwon

Representative Director Cheon Dong-kyun In-depth Analysis

Accessibility Price Competitiveness Brand Power

Summary and Key Implications

01

Medical Staff Expertise

Representative Director Cheon Dong-kyun accumulated extensive clinical experience at large network hospitals in the metropolitan area, showcasing high proficiency in high-efficiency, high-frequency procedures.

02

Treatment Characteristics

The clinic focuses on non-surgical cosmetic procedures like petit plastic surgery, lifting, and skin care, featuring Banobagi's signature 'Half Injection' and 'Coolfase'.

03

Operational Strategy

Strategic operation includes weekday night clinics (until 8 PM) and **Sunday clinics (10 AM - 4 PM)**, actively catering to office workers and weekend patients.

04

Reputation

Records a high rating of 9.7/5.0 on platforms like Gangnam Unni, though detailed evaluations regarding counseling professionalism vary across different platforms.

In-depth Analysis of Representative Director Cheon Dong-kyun

Major Profile & Career

Before opening the Changwon branch, Representative Director Cheon Dong-kyun served as a director for many years at hospitals in the metropolitan area known as 'large network' clinics. This career implies proficiency in an environment where a large number of patients must be diagnosed and treated within a short time, and it is estimated that he has strengths in fields requiring repetitive techniques such as Botox, fillers, and laser lifting.

  • Current: Representative Director, Banobagi Clinic Changwon
  • Former: Director, Banobagi Clinic Dongtan
  • Former: Director, Vands Plastic Surgery Clinic Dongtan (2022.02 ~ 2023.08)
  • Former: Director, Ez-DongAn Plastic Surgery Clinic Suwon (2019.07 ~ 2020.01)
  • Former: Director, Abijou Clinic Suwon

Academic Activities & Fields of Expertise

Director Cheon Dong-kyun is active as a regular member of major societies related to aesthetic medicine, continuously acquiring the latest knowledge.

  • Member, Korean Academy of Aesthetic Plastic & Laser Surgery
  • Member, Korean Academy of Facelift & Contouring
  • Member, Korean Academy of Obesity & Aesthetic Body Contouring

Specialty Areas:

  • Petit Plastic Surgery: Fillers (lips, nasolabial folds, forehead, etc.), Botox
  • Lifting: Thread lifting, Laser lifting (InMode, Shurink, Ulthera, etc.)
  • Skin/Body Shape: Pigmentation treatment, hair removal, obesity injections

Medical Style & Reputation

Summarizing patient reviews, Director Cheon Dong-kyun appears to emphasize meticulous procedures and the principle of using genuine products/quantities.

  • Consultation Style: Reviews on platforms like Gangnam Unni mainly evaluate him as kind and meticulous, though some communities show varied scores for professionalism.
  • Procedure Philosophy: Emphasizes personalized procedures, stating, "Accurate skin diagnosis is essential."

Hospital Overview & Brand Identity

Basic Hospital Information

Banobagi Clinic Changwon Branch operates as a 'Clinic' focusing on dermatological and petit plastic surgery procedures. It is a branch of 'Banobagi Medical Group,' a large network from Gangnam, Seoul.

  • Name: Banobagi Clinic Changwon (Banobagi Clinic Changwon)
  • Location: 307, 308, 3rd Floor, Cubi Maison de Terrace, 107 Sangnam-ro, Seongsan-gu, Changwon-si, Gyeongsangnam-do.
  • Scale: Located in the center of Sangnam-dong, featuring a modern interior and private procedure spaces.

Medical Philosophy & Slogan

Banobagi Clinic Changwon Branch embraces the slogan "I'm a Detailist", signifying a commitment to detailed beauty and personalized procedures.

  • Total Beauty Consulting: Provides comprehensive beauty solutions from petit procedures to lifting, skin, and body care.
  • Trend & Personalization: Aims to propose procedures that reflect the latest beauty trends while respecting individual personality.

Operating Hours & Accessibility

A key feature is the wide range of medical hours, including Sunday clinics, a strategic operation considering modern lifestyles.

Day Hours Remarks
Weekdays 10:00 ~ 20:00 Lunch Break 14:00 ~ 15:00
Saturday 10:00 ~ 16:00 No Lunch Break
Sunday 10:00 ~ 16:00 No Lunch Break
Public Holidays Closed

Major Procedures & Competitiveness Analysis (As of 2025)

Banobagi Clinic Changwon branch is launching large-scale new procedures and aggressive price promotions starting in January and the first half of 2025.

Signature & Exclusive Procedures

1. Half Injection (Banjjok Jusa)

A combined procedure of contour injection, square jaw Botox, and jawline skin Botox to create a V-line.

Price: Approx. 110,000 KRW for Half Injection 3 (Event price)

2. Coolfase Lifting

Non-invasive lifting using radiofrequency energy with patented cooling technology for collagen regeneration.

Newly introduced in 2025.

3. Resolution Injection (Gyeolsim Jusa)

Fat decomposition injection for body lines such as arms, abdomen, and calves.

Lifting & Anti-aging

Equipment Lineup:

Ulthera, Titanium Lifting, Onda Lifting, InMode, Shurink Universe, Volnewmer, Liftera 2, etc.

Price Competitiveness (As of Jan 2025 Event):

  • InMode FX: Trial price for 1 area 30,000 KRW (Very aggressive low-price policy)
  • Shurink Universe: Trial price for 100 shots 39,000 KRW
  • Ulthera: Specific prices fluctuate, but operated as packages such as Prime Lifting

Skin Boosters & Skin Care

Major Items:

Rejuran Healer, Juvelook (Volume), Ultracol, Exosome, Hydro Lifting (Mulguang) Injection, Radiesse

Features:

Offers 'Painless Rejuran Package' to reduce patient burden.

Petit Plastic Surgery (Filler/Botox)

Filler:

Diverse lineup from domestic (Youthfill) to imported (Belotero, Juvederm). Popular for lip filler and mouth corner Botox combinations.

Botox:

Stocks Xeomin, Coretox, etc., addressing premium demand with fewer concerns about tolerance.

Hospital Reputation & Patient Experience Analysis

Quantitative Evaluation (Platform Data)

  • Gangnam Unni:

    Recorded 9.7 points out of 5.0 (305 reviews) and selected as an 'Excellent Customer Evaluation Hospital'. Indicates high satisfaction.

  • Sungyesa:

    More critical perspective due to community nature. Facility satisfaction high (5.0), but counseling professionalism (3.8) and staff kindness (4.3) were lower. Suggests varied satisfaction based on expectations.

  • Modoodoc:

    Currently, no receipt-verified reviews are registered.

Qualitative Evaluation & Features

Positive Factors:

  • Cost-effectiveness: High satisfaction with aggressive pricing policies and "trial price" events.
  • Facilities: Clean interior and convenient parking within Cubi Maison de Terrace.
  • Accessibility: Weekend (Sunday) treatment availability is a major advantage for office workers.

Points to Consider:

  • Waiting times: May occur due to the nature of large network hospitals.
  • Consultation process: Possibility that the consultation process may be led by consultation managers, affecting satisfaction for in-depth counseling needs.

Comprehensive Analysis & Conclusion

Summary of Characteristics of Banobagi Clinic Changwon Branch

  • 1. Transplantation of Metropolitan Large Network System: Combining the proven Banobagi system from Seoul/Gyeonggi with Director Cheon Dong-kyun's experience in operating large hospitals, creating a systematic and efficient medical system.
  • 2. Overwhelming Price Competitiveness: Maximizes new customer influx by operating 'Loss Leader' products at the lowest price in the region for popular procedures like InMode and Shurink.
  • 3. Introduction of Trendy Equipment: Rapidly introducing the latest lifting equipment such as Titanium, Onda, and Coolfase, targeting demographics who value 'equipment efficacy'.

Suggestions for Users

Banobagi Clinic Changwon Branch is a hospital optimized for the 2030 generation who values cost-effectiveness and wants to experience the latest trendy procedures, or office workers who have difficulty finding time on weekdays. Representative Director Cheon Dong-kyun's extensive procedure experience leads to expectations of stable results.

However, if you are a patient with resistance to factory-type procedure systems or desire a complex treatment plan through in-depth, long-term counseling with a single doctor, it is advisable to check for designated consultation with the representative director when making a reservation.

Ultimately, Banobagi Clinic Changwon Branch is establishing itself as a major aesthetic medical institution in the Changwon region equipped with the trifecta of 'accessibility', 'price', and 'brand power'.