Key Summary
Institution Overview
Bada Plastic Surgery, located in Seomyeon, Busanjin-gu, Busan, opened around 2023, focusing on 'lifting-centered treatment'.
Medical Staff
Chief Director Lee Jong-won, a board-certified plastic surgeon, leads a two-specialist system with Director Im On.
Key Procedures
Specializes in anti-aging surgeries like Deep Plane Facelift and Forehead Lift, also offering eye/nose surgery and fat grafting.
Operational Philosophy & Safety
Emphasizes 1:1 responsible care, no shadow doctors, CCTV in ORs, anesthesiologist collaboration, and real-time monitoring for patient safety.
Chief Director Lee Jong-won
Founder and representative medical staff of Bada Plastic Surgery, specializing in lifting and anti-aging surgeries.
Director Im On
- Graduated from Gyeongsang National University College of Medicine & Inje University Graduate School of Medicine.
- Former Director of Plastic Surgery at Misian Ophthalmology Clinic/Clinic, Former Director at K Plastic Surgery Clinic.
- Major fields: eye surgery, Botox/fillers, and lifting.
Education & Qualifications
- Graduated from Daegu Catholic University College of Medicine.
- Obtained Board-certified Plastic Surgeon qualification.
- Current Outpatient Professor of Plastic Surgery at Daegu Catholic University College of Medicine.
Major Career
- Former Director at New Line Plastic Surgery.
- Former Director at BS The Body Plastic Surgery.
- Short-term fellowship at Chang Gung Memorial Hospital, Taiwan.
- Short-term fellowship at AKADEMIKLINIKEN, Sweden.
- Received the Minister of Health and Welfare Award.
Academic Activities
- Regular member of the Korean Society of Plastic and Reconstructive Surgeons and the Korean Society for Aesthetic Plastic Surgery.
- Active regular member of various sub-research societies including Eye Plastic Surgery Research Society, Rhinoplasty Research Society, Botulinum Filler Thread Lifting Research Society, and Fat Plastic Surgery & Adipose Stem Cell Research Society.
Hospital Information
Location and Facilities
Bada Plastic Surgery Clinic is located on the 10th and 4th floors of Cheongseok Building, 64 Seomyeon-ro, Busanjin-gu, Busan, South Korea. Its proximity to Seomyeon Station ensures excellent accessibility.
The hospital is well-equipped with modern operating rooms, comfortable consultation rooms, advanced treatment rooms, and private rest areas to guarantee patient privacy.
Brand Philosophy: The Meaning of 'Bada' (Sea)
- 1. Calmly Shining Sea: Aims to calmly address facial wrinkles (waves) through lifting, maximizing natural beauty rather than pursuing excessive surgery.
- 2. Transparent and Delicate Sea: Provides a customized plan that sensitively reflects the patient's desired appearance, much like the sea reflects the sky.
- 3. Beautiful and Healthy Sea: Helps patients maintain healthy beauty by positively managing the natural process of aging.
Major Clinical Fields & Procedure Features
Bada Plastic Surgery promotes 'lifting-centered treatment' while also possessing expertise in eye, nose, and fat plastic surgery.
Face Lift and Lifting (Facial Lifting)
Deep Plane Facelift
- High-difficulty surgical method dissecting and relocating SMAS (fascia) layer and ligaments.
- Minimizes unnatural expressions, increases durability of lifting effect.
- Surgery duration: approx. 4 hours under sedation anesthesia.
Forehead Lift - Dual Bone Tunneling
- Fixation with threads by creating microscopic bone tunnels, avoiding absorbable implants like Endotine.
- Less foreign body sensation, minimizes side effects from implants, effective wide-range fixation.
Mini Lift and Other Lifting
- Improves sagging in specific areas with shorter recovery through reduced incision Mini Facelift.
- Combines with double chin muscle tying and neck lift for comprehensive jawline and neck correction.
Eye and Nose Surgery (Eye & Rhinoplasty)
Eye Surgery
- Pursues natural lines; performs middle-aged eye surgery (upper/lower blepharoplasty).
- Double eyelid surgery for young patients and epicanthoplasty.
- Features '4th Generation Lower Blepharoplasty' combining fat repositioning and under-eye lifting.
Nose Surgery
- Encompasses functional and aesthetic rhinoplasty.
- Designs lines that consider the harmony of the entire face.
Operational System & Patient Safety Management
1:1 Responsibility System
The consulting surgeon personally handles the entire process, from surgical planning and execution to post-operative progress checks and dressing. This ensures continuity of care and eliminates concerns about shadow doctors.
Safety and Anesthesia System
- CCTV Installation: All operating rooms are equipped with CCTV to ensure transparency and prevent surrogate surgery.
- Anesthesia Safety: An anesthesiologist is present or a real-time monitoring system continuously checks vital signs. Equipped with an emergency response system (defibrillator, emergency kit).
After-care
Provides a comprehensive after-care kit for bruising, swelling, and scar management. Operates various recovery programs including swelling injections, laser care, and shampoo services.
Reputation and Patient Reaction Analysis
Analysis based on data from major aesthetic medical information platforms (Gangnam Unni, Sungyesa, etc.).
Quantitative Evaluation
- Gangnam Unni: Maintains a very high rating of 9.7~9.8 out of 10. Over 350 reviews for Chief Director Lee Jong-won, indicating significant awareness in Busan.
- Sungyesa: Rating on this plastic surgery community is around 4.2 out of 5, generally positive with high scores in doctor friendliness and consultation expertise.
Qualitative Evaluation (Review Keyword Analysis)
Positive Factors
- Friendliness: Many praise the friendly attitude of staff and comfortable atmosphere.
- No Overtreatment: Builds trust by recommending only essential procedures.
- Natural Results: Reviews often highlight "naturalness rather than flashiness" and "improvement that feels like my original face."
Considerations
- Strong 'lifting specialty' image may lead to questions about other surgeries, but successful cases of revision rhinoplasty and eye surgery are confirmed.
- Few mentions of waiting times, but consultation reservations are typically necessary due to popularity.
Conclusion
Bada Plastic Surgery Clinic and Chief Director Lee Jong-won are a rapidly growing medical institution in Busan's Seomyeon area, built on expertise in the 'Lifting and Anti-aging' field. Director Lee Jong-won's extensive clinical experience (from large hospitals like New Line and BS The Body) and the implementation of university hospital-level safety systems (CCTV, anesthesia monitoring) instill high trust in patients.
In particular, the operational principles of a 1:1 responsibility care system and avoiding overtreatment demonstrate the hospital's commitment to providing patient-centered medical services. Promoting high-difficulty techniques like Dual Bone Tunneling Forehead Lift or Deep Plane Facelift suggests it can be a suitable option for patients who value technical perfection. Overall, Bada Plastic Surgery is analyzed to have a positive reputation among patients seeking safe and natural aesthetic plastic surgery.