Key Summary
Location & Identity
Design Plastic Surgery is a major plastic surgery clinic located in Seomyeon, Busanjin-gu, Busan, solidifying its position as a regional hub hospital outside of Seoul.
Medical Staff Expertise
Representative Director Kwon Ki-hyun is a highly skilled plastic surgery specialist, trained at Dongguk University College of Medicine and prestigious overseas institutions like MD Anderson (US) and the University of Tokyo (Japan).
Medical Philosophy
Emphasizes 'Bespoke Design' to find individual unique beauty, avoiding 'factory-style plastic surgery', and prioritizes safety in its medical philosophy.
Major Procedures
Covers general aesthetic plastic surgery including eye, nose, and breast surgery, as well as anti-aging (lifting) and petit plastic surgery, with particular strength in personalized design procedures.
About Design Plastic Surgery
Hospital Overview and Infrastructure
Basic Hospital Information
Located in Seomyeon, Busan's largest downtown area where a Medical Street is established. Specific location: 10th Floor, Inje Medical Center Main Building, 785 Gaya-daero, Busanjin-gu, Busan, near Seomyeon Station, offering excellent accessibility for both domestic and international patients.
Medical Environment and Operating Hours
For patient convenience, the clinic operates from 10:00 AM to 7:00 PM on weekdays, and 10:00 AM to 5:00 PM on Saturdays. It is closed on Sundays and public holidays. Lunch time is from 1:00 PM to 2:00 PM. The interior is equipped with consultation rooms, operating rooms, and recovery rooms, operating a systematic system to enhance patient safety and satisfaction.
Global Medical Services
Actively attracts overseas patients, supporting multi-language services including English, Japanese, Russian, and Taiwanese, indicating that it provides medical services meeting international medical standards.
Key Characteristics & Philosophy
'Bespoke' Design Philosophy
Design Plastic Surgery takes 'Design' considering individual patient characteristics as its top priority. Rather than enforcing standardized beauty standards, it aims for surgeries and procedures that complement flaws while enhancing the patient's inherent individuality. This is well reflected in program names such as 'Bespoke Filler' and 'Personal Design Plastic Surgery'.
Safety-First System
Director Kwon Ki-hyun promises medical treatment that prioritizes patient safety. It operates a system where a plastic surgery specialist takes responsibility from consultation to surgery and post-operative care, and appears to emphasize transparent treatment without surrogate surgery (shadow doctors).
Continuous Academic Research and Equipment Introduction
Director Kwon Ki-hyun continues domestic and international academic activities to acquire the latest plastic surgery trends and technologies. Additionally, the clinic quickly introduces the latest lifting and skin procedure equipment such as Ulthera, Titanium, and Density, providing various options to patients.
Regional Hub and Global Expansion
Utilizing the geographical advantage of Seomyeon, Busan, it encompasses patients from the Gyeongnam region while striving to attract overseas medical tourists through multi-language support. This proves that the clinic's scale and systems are systematically established.
Executive Profile: Representative Director Kwon Ki-hyun
Education and Specialist Qualifications
- Medical School: Graduated from Dongguk University College of Medicine.
- Training Process: Completed internship and plastic surgery residency at Dongguk University Medical Center and obtained board certification in plastic surgery.
- Degrees & Professorship: Served as an adjunct professor of plastic surgery at Dongguk University College of Medicine, contributing to the training of juniors and academic activities.
Major Career and Overseas Training
- Overseas Training - USA: Trained at the Department of Plastic Surgery at the University of Texas MD Anderson Cancer Center, a world-renowned cancer center with authority in reconstructive plastic surgery. This suggests the acquisition of advanced techniques for high-difficulty reconstruction and cosmetic surgeries.
- Overseas Training - Japan: Also underwent training at the Department of Plastic Surgery at the University of Tokyo. It is analyzed that he researched delicate surgical techniques suitable for Asian anatomical characteristics.
- Clinical Experience:
- Served as Head of Plastic Surgery at Sangju St. Mary's Hospital.
- Served as Clinical Assistant Professor of Plastic Surgery at Hanyang University Hanmaeum Changwon Hospital.
- Currently serving as Representative Director of Design Plastic Surgery.
Academic Activities and Society Memberships
- Regular Member, Korean Society of Plastic and Reconstructive Surgeons
- Regular Member, Korean Society for Aesthetic Plastic Surgery
- Regular Member, Korean Association of Plastic Surgeons
Clinical Specializations and Procedure Characteristics
As the clinic's name 'Design' suggests, Design Plastic Surgery aims for customized procedures tailored to individual face shapes and body types, rather than standardized surgeries. Focusing on Director Kwon Ki-hyun's areas of expertise, the clinic's major medical subjects are as follows.
Eye Surgery
- Custom Eye Surgery: Performs double eyelid surgery (buried, incision, natural adhesion), ptosis correction, and canthoplasty (epicanthoplasty, lateral canthoplasty, lowering canthoplasty).
- Reoperation & Middle-aged Eye Surgery: Majorly handles surgeries to improve eyelid sagging due to aging, such as upper blepharoplasty, lower blepharoplasty, and sub-brow lift.
Rhinoplasty
- Rhinoplasty by Type: Provides correction surgeries for various types such as low nose, hooked nose (hump nose), bulbous nose, and deviated nose.
- Functional Rhinoplasty: Surgeries resolving functional nasal problems such as deviated nasal septum are also included in the procedure list.
Breast Surgery
- Augmentation & Reduction: Performs breast augmentation using implants as well as breast reduction and mastopexy (correction of sagging breasts).
- Reoperation & Nipple Surgery: Covers detailed breast surgeries including reoperation due to capsular contracture or dissatisfaction with shape, and inverted nipple correction.
Anti-aging & Lifting
- Signature Lifting: Operates step-by-step lifting programs ranging from invasive surgeries to minimally invasive procedures, such as 'Design Volume Quick Lift (thread lifting)', 'Endoscopic Forehead Lift', and 'Face Lift'.
- Laser Lifting: Introduces the latest lifting equipment such as Ulthera, Titanium Lifting, and Density to help improve elasticity non-surgically.
Petit Plastic Surgery & Others
- Bespoke Filler: Emphasizes customized procedures injecting fillers tailored to individual facial contours.
- Skin Booster: Offers various skin booster procedures for skin regeneration and elasticity improvement, such as Rejuran and Juvelook.
- Additionally, facial contouring, liposuction/fat grafting, and ear surgery are performed.
Reputation Analysis and Patient Feedback
Analyzed reputation regarding the clinic and the director by synthesizing data from various medical information platforms (Gangnam Unni, Sungyesa, Modoodoc, etc.).
Quantitative Evaluation
- Gangnam Unni: Design Plastic Surgery has over 1,000 reviews within the app, and there are over 600 reviews registered for Director Kwon Ki-hyun personally, indicating it is a clinic frequently visited by patients.
- Modoodoc: Although based on a small number of review data, it records a high score of 9.8 out of 10, estimating that actual visiting patients are highly satisfied.
Qualitative Evaluation (Patient Review Keywords)
Positive Factors:
- Friendly Consultation: Numerous evaluations that the consulting managers and medical staff are kind and explain details regarding questions thoroughly.
- Safety & Results: Positive mentions regarding obtaining natural results without side effects and the cleanliness of hospital facilities.
- Avoiding Overtreatment: Specific experiences confirm that rather than recommending unnecessary procedures, they give honest advice (conscientious remarks) on procedures that seem unlikely to be effective.
Factors to Consider:
- Cost: Some patients felt the procedure costs were higher than expected or pricey despite being domestic products. However, this is also perceived as a trade-off for high service quality and safety.
- Waiting Time & Consultation Style: Due to the nature of a popular clinic, waiting times may occur, and while the doctor's style may feel somewhat reserved to some, there are opinions that he answers questions sincerely.
Conclusion
Comprehensively, Design Plastic Surgery (Busan) is a prominent plastic surgery clinic in the Busan region operated based on Representative Director Kwon Ki-hyun's solid academic background and extensive clinical experience. Director Kwon secures expertise in high-difficulty surgeries through training experiences at MD Anderson Cancer Center in the US and the University of Tokyo in Japan, and performs a wide range of treatments in eye, nose, and breast surgery, as well as anti-aging fields.
Patient reputation is generally positive, with particularly high trust in meticulous consultations, honest advice without overtreatment, and safe procedure results. However, as it aims for premium service, there are opinions that costs are somewhat high, so sufficient consultation and cost verification seem necessary before visiting. Design Plastic Surgery is analyzed to hold a firm position in the aesthetic plastic surgery medical market of Busan and Gyeongnam regions, putting forward 'personalized design' and 'safety' as core values.