In-Depth Analysis Report

ID Hospital

Representative Director Park Sang-hoon

Facial Bone Surgery Technological Innovation Patient Safety

Key Summary

Institutional Status

ID Hospital is a hospital-level medical institution certified by the Ministry of Health and Welfare, positioning itself as Asia's largest specialized center for facial contouring and orthognathic surgery.

Founder Leadership

Representative Director Park Sang-hoon is evaluated as a pioneer in the Korean facial bone plastic surgery market, having performed the first orthognathic surgery for cosmetic purposes in Korea in 1995 and developed 'V-line Square Jaw Surgery (T-osteotomy).'

Technological Innovation

It holds a technological edge by introducing surgical methods that enhance patient recovery convenience and safety, such as 'No-Tie Orthognathic Surgery,' 'Navigation Orthognathic Surgery,' and 'Surgery First Approach.'

Reputation & Controversy

While possessing high recognition, suspicions of 'Ghost Surgery' and consumer complaints have been raised. The hospital is attempting to restore trust through measures like the 'Surgery Real-Name System' and CCTV.

Representative Director Park Sang-hoon: In-Depth Analysis

Education & Major Career

  • Education: Graduated from Seoul National University College of Medicine (1988), Master's and Ph.D. in Plastic Surgery, Seoul National University Graduate School (2004). Plastic Surgery Training at Seoul National University Hospital, Fellow at Asan Medical Center.
  • Major Career: Former Professor at University of Ulsan College of Medicine, Asan Medical Center; Former Director of Craniofacial Malformation Center, Asan Medical Center; Exchange Professor, New York University (NYU) and UT Dallas, USA.

Major Research Achievements & Developed Surgical Methods

  • First Cosmetic Orthognathic Surgery in Korea (1995): Introduced orthognathic surgery, previously for deformity treatment, to Korea for cosmetic purposes and popularized it.
  • Development of V-line Square Jaw Surgery (T-osteotomy): Devised the 'V-line Surgery Method' that resects the square jaw while narrowing the chin tip, receiving academic recognition.
  • No-Tie Orthognathic Surgery: A groundbreaking method omitting intermaxillary fixation, allowing patients to breathe, eat, and speak immediately after surgery.
  • Surgery First Approach: Reversed the existing 'orthodontics first, surgery later' method by performing surgery first to immediately improve appearance.

External Activities & Media Presence

  • Appeared as a doctor for all seasons of the popular makeover program 'Let Me In,' successfully operating on participants with severe facial deformities or asymmetries and establishing an image as a 'miracle doctor.'
  • Contributes to fostering future generations by writing textbooks dedicated to facial contouring surgery.
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"A leading figure who expanded orthognathic and facial contouring surgery beyond university hospitals, continuously innovating and shaping the market."

ID Hospital Overview & Philosophy

Establishment & Infrastructure

Originating as 'Park Sang-hoon Plastic Surgery' in 2004, ID Hospital expanded significantly in 2009 to become a hospital-level medical institution located on Dosan-daero in Gangnam-gu, Seoul. It boasts one of the largest floor areas in Korea for cosmetic plastic surgery hospitals.

  • Facility Scale: Approximately 9,657.49㎡ (about 2,920 pyeong) total floor area.
  • Capacity: Waiting rooms that can accommodate 237 people simultaneously and inpatient rooms with over 30 beds.
  • Safety Facilities: University hospital-level sterile air shower system, uninterruptible power supply (UPS) for power outages, and possession of Dantrolene for malignant hyperthermia.
  • Certification: First cosmetic plastic surgery hospital to obtain Ministry of Health and Welfare medical institution certification (2016).

Vision & Cooperative System

ID Hospital presents a brand vision of 'Beauty Wonderland,' establishing a collaborative system with oral and maxillofacial surgery, dentistry, and dermatology.

  • Multidisciplinary Approach: Specialists in plastic surgery, oral and maxillofacial surgery, orthodontics, anesthesiology, and otolaryngology reside.
  • Specialized Centers: Operated by specialized centers such as Facial Contouring Center, Orthognathic Center, Protruding Mouth Center, and Breast Center.
  • One-Stop Service: Provides comprehensive care from pre-operative examination to post-operative care through collaboration among various medical departments.
  • Global Awareness: Operates overseas branches in Thailand, Indonesia, and Japan, recognized as a leader in 'K-Beauty' with tailored global patient systems.

Major Procedures & Technical Features of ID Hospital

Orthognathic Surgery

  • No-Tie Orthognathic Surgery: Maximizes patient convenience by omitting intermaxillary fixation, enabling immediate breathing and speaking.
  • Navigation Orthognathic Surgery: Applies car navigation principles to surgery for real-time monitoring and prevention of nerve damage.
  • Surgery First Technique: Drastically shortens orthodontic periods by performing surgery first, enhancing immediate aesthetic satisfaction.

Facial Contouring Surgery

  • V-line Square Jaw Surgery: Controls the square jaw and chin tip width/shape, maximizing frontal effect through T-osteotomy.
  • High-L Zygoma Reduction: Increases zygoma reduction effect by osteotomy deep within, including the most protruding part, and prevents cheek sagging with a lifting effect.

Other Medical Fields

  • ID Dental Clinic: Professionally handles orthodontic treatment before and after orthognathic surgery, including aesthetic orthodontics like Invisalign.
  • ID Dermatology & Petit Center: Provides post-operative swelling management, lifting, and anti-aging procedures to complement surgical effects.
  • Breast Surgery: Performs breast augmentation and reconstruction using implants such as Motiva and Mentor, with a dedicated breast examination center for safety.

Reputation, Controversies, & Consumer Analysis

Positive Reputation & Achievements

  • Overwhelming Surgical Data: Received certification for the most accumulated plastic surgeries over 4 years (7 fields including orthognathic and facial contouring) from KRI Korea Record Institute, signifying abundant clinical experience.
  • Global Awareness: Operating overseas branches in Thailand, Indonesia, and Japan, recognized as a leader in 'K-Beauty' with a high track record of attracting foreign patients and global patient-tailored systems.
  • Systematic Cooperative System: Evaluated positively for its ability to provide one-stop service from pre-operative examination to post-operative care through collaboration among plastic surgery, dentistry, internal medicine, and anesthesiology.

Controversies & Critical Views

  • Suspicion of Ghost Surgery: Faced allegations of unauthorized doctors (e.g., junior doctors) performing surgeries, a chronic problem in the Korean plastic surgery industry, primarily in online communities and media.
  • Complaints about Factory-style System: Criticized for being a 'Factory' hospital due to its large scale, leading to concerns about a lack of detailed care for individual patients, consultation centered on managers, and difficulty meeting attending doctors after surgery.
  • Complaints of Side Effects: Reviews mention side effects such as sensory abnormalities, asymmetry, and non-union after facial contouring and orthognathic surgery, along with complaints about post-operative handling.

Hospital Response & Self-Correction Efforts

  • Surgery Real-Name System: Introduced to counter ghost surgery suspicions by ensuring the attending doctor is responsible for the entire process from consultation to surgery and discharge.
  • Pro-Doctor System: Conducts marketing emphasizing expertise and responsibility by designating verified specialists in each field as 'Pro-Doctors'.
  • CCTV and Monitoring: Strengthening monitoring systems to relieve the anxiety of patients and guardians, alongside the real-name surgery room system.

Conclusion & Comprehensive Analysis

"ID Hospital and Representative Director Park Sang-hoon are undoubtedly the protagonists who raised Korean plastic surgery technology to a global level."

The combination of hardware as a 'hospital-level medical institution' and innovative software (surgical methods) such as 'No-Tie Orthognathic Surgery' and 'T-osteotomy' has grown ID Hospital into an Asian beauty hub.

However, the suspicions of ghost surgery and criticism of the factory-style system that emerged during the rapid growth process are ongoing tasks the hospital must solve. How effectively the recently introduced surgery real-name system and Pro-Doctor system are operated will be key factors determining the hospital's future reputation and reliability.

From an academic perspective, ID Hospital can be analyzed as a leading model that led the popularization and standardization of high-difficulty facial skeletal surgery, while simultaneously being a representative case showing the ethical dilemmas of a commercialized medical market. For patients, it is important to carefully check not only the hospital's flashy infrastructure and reputation but also the actual participation of the operating surgeon, the presence of resident anesthesiologists, and the sincerity of the post-operative care system.

Core Values

Pioneering Innovation Advanced Specialization Patient-Centric Safety