Executive Summary
Specialization
Distinctively positioned as a body-focused center, with specific expertise in "Hybrid Breast Augmentation" and "Micro-incision" techniques.
Leadership Recognition
Dr. Lee Jun-wook is a Global Key Opinion Leader (KOL) for Motiva for consecutive years (2023, 2025), emphasizing his influence on surgical trends.
Safety Protocols
Maintains a resident board-certified anesthesiologist (Dr. Lee Seung-jun) and operates a full CCTV system in operating rooms for transparency.
Patient-Centric Approach
Strong reputation for detailed diagnostics, utilizing 3D scanning technology and a "23-point data measurement" system to customize surgical plans.
Institutional Overview: Dite Plastic Surgery
Brand Philosophy and Identity
The name "Dite" is derived from "Aphrodite" and "Detail." Reflects the core philosophy: "Make you AphroDite," aiming to sculpt ideal body lines through meticulous, detailed surgical execution.
The clinic's slogan emphasizes that the patient is the protagonist, and the medical team serves as the "director."
Location and Facilities
- Location: 483 Gangnam-daero, Seocho-gu, Seoul (7th Floor). Highly accessible via Shin-Nonhyeon Station, a central hub for medical tourism.
- Operational Environment: Designed for high-complexity body surgeries, includes specialized consultation rooms with 3D scanning, sterile operating theaters, and post-anesthesia recovery rooms.
- Operating Hours: Mon-Fri: 10:00 AM - 7:00 PM, Sat: 10:00 AM - 4:00 PM.
Medical Staff and Safety Infrastructure
Department of Anesthesiology
Dr. Lee Seung-jun: A board-certified specialist in Anesthesiology and Pain Medicine, formerly an Adjunct Associate Professor at Inje University Sanggye Paik Hospital.
His presence ensures a specialist is dedicated solely to patient vitals and pain management during surgery, a crucial safety factor.
Safety Systems
- CCTV in Operating Rooms: Implemented for transparency, assuring patients that the designated surgeon performs the procedure and safety protocols are followed.
- Emergency Response: The clinic maintains an emergency response system and dedicated recovery spaces for immediate post-operative care.
Profile of Representative Director: Dr. Lee Jun-wook
Academic Background and Training
- Medical Education: Master’s degree and Ph.D. coursework at Sungkyunkwan University School of Medicine.
- Specialized Training: Clinical Fellow & Adjunct Professor at Samsung Medical Center; Fellowship/training at MD Anderson Cancer Center (USA).
Professional Career and Leadership
- Prior Roles: Director of Breast, Hip-up, and Body Contouring Center at Bongbong Plastic Surgery; Director of Bangkok Surgery-Education Center.
- Academic Appointments: Adjunct Professorships at Sungkyunkwan University School of Medicine and Inje University College of Medicine.
- Industry Leadership: Motiva Global Key Opinion Leader (KOL) for 2023 and 2025; Sebin "Best Doctor" recognition.
Academic Contributions and Publications
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Key Publications:
- "Secondary Gluteal Augmentation: Surgical Technique and Outcomes" (Published in *Plastic and Reconstructive Surgery*).
- "Nasal carriage of 200 patients with nasal bone fracture in Korea" (Published in *Archives of Plastic Surgery*).
Clinical Specializations and Key Procedures
Breast Surgery (Augmentation & Reconstruction)
- 23-Point Data Measurement: Rigorous diagnostic process involving 23 specific anatomical data points for optimal implant selection and surgical plan.
- Hybrid Breast Augmentation: Signature procedure combining implants for volume with autologous fat grafting for natural touch and cleavage formation. Addresses rippling or unnatural edges.
- 2.5cm Micro-Incision: Specialized technique using a minimal incision for reduced scarring and faster recovery, requiring advanced endoscopic skill.
- Implant Expertise: As a KOL for Motiva and Best Doctor for Sebin, offers a wide range of premium implants with deep knowledge of their indications.
Gluteal (Hip-Up) and Body Contouring
- Hip-Up Surgery: Utilizes both implants and fat grafting. Expertise in revision surgeries for unsatisfactory outcomes from previous procedures.
- Liposuction and Body Design: Comprehensive body contouring, including liposuction of abdomen, thighs, and arms, often harvesting fat for transfer (Hybrid method).
Market Reputation and Patient Sentiment Analysis
Positive Factors
- Consultation Quality: Dr. Lee is praised for detailed, objective consultations, avoiding unnecessary procedures and focusing on realistic outcomes.
- Visual Communication: 3D scanning and virtual surgery simulations during consultations build patient confidence.
- Empathy & Natural Aesthetics: Described as kind and friendly, aiming to restore self-esteem. Outcomes favor natural results that fit body balance.
- Safety Perception: Presence of anesthesiologist and CCTV significantly enhances patient security.
- Post-Operative Care: Comprehensive aftercare, including high-pressure oxygen therapy and deswelling treatments.
Industry Standing & Considerations
- Key Opinion Leader: Dr. Lee's appointment as a Global KOL for Motiva for 2025 places him in an elite tier, trusted to train other doctors.
- Academic Authority: His background as a clinical professor and publication record in high-impact journals add academic rigor to his practice.
Considerations
The provided markdown document primarily highlights positive aspects and strengths. No specific negative considerations or areas for improvement were explicitly identified within the scope of this analysis.
Conclusion
Dite Plastic Surgery, under the leadership of Dr. Lee Jun-wook, represents a specialized segment of the Korean plastic surgery market that prioritizes precision body contouring over generalist practice.
The clinic's competitive advantage lies in the convergence of three factors:
Technical Expertise
Dr. Lee's "Hybrid" and "Micro-incision" techniques, backed by his tenure at major medical centers.
Safety Infrastructure
Resident anesthesiologist and full CCTV transparency, addressing primary fears.
Data-Driven Customization
3D technology and detailed anatomical measurement for tailored surgeries.
For patients seeking breast or body surgery in Korea, Dite Plastic Surgery is positioned as a premium, safety-conscious option that emphasizes natural aesthetics and medical rigor. The consecutive appointment of Dr. Lee as a Motiva Global Key Doctor for 2025 further solidifies the clinic's status as a leader in the field of breast augmentation.