Executive Summary
Director Park Sung-kyu
An elite medical professional from Seoul National University. Recognized for expertise in fillers and petite procedures, acting as a Key Doctor for global pharmaceutical companies.
Clinic Characteristics
Busan Seomyeon branch of 'Barogh Clinic', focusing on non-surgical cosmetic procedures (Botox, fillers, lifting) with a popular clinic model and price competitiveness.
Reputation Analysis
Many positive reviews for procedure design and price, but also typical complaints of 'factory-type' clinics like waiting times, upselling attempts, and insufficient anesthesia.
Location & Accessibility
Located in the heart of Seomyeon, Busan, it offers night clinics (Tuesdays, Fridays) for high accessibility, especially catering to office workers.
This report provides a multi-faceted analysis of **Barogh Clinic Seomyeon Branch**, a key player in Busan's aesthetic medical market, and its medical staff, **Representative Director Park Sung-kyu**. It objectively identifies the clinic's medical capabilities and actual reputation by synthesizing public profiles, operational data, and patient reviews, particularly evaluating procedural expertise and identifying practical pros and cons for consumers.
Representative Director Park Sung-kyu Profile
Education & Early Background
- Graduated from Busan Science High School
- Graduated with Honors from Seoul National University
- Presumed to have followed an elite course, entering Seoul National University after early graduation or graduating with excellence from a science high school.
Major Career Path
- Current: Representative Director, Barogh Clinic Seomyeon Branch
- Former: Director, Barogh Clinic Seomyeon Branch
- Former: Director, Pppeum Clinic Seomyeon Branch
Key Doctor & Expert Activities
Director Park Sung-kyu holds multiple Key Doctor titles, indicating extensive product use and procedural know-how, often educating other doctors or providing academic advice.
- Merz Korea: Belotero Filler Key Doctor
- Hugel: Byryzn Skin Booster Key Doctor
- Galderma: Restylane Expert Member
- Completed DEMIRE Cadaver Workshop (Catholic Applied Anatomy Institute) - Proves safe procedural ability based on anatomical knowledge.
Academic Society Activities
- Excellent Member, Korean Aesthetic Surgery & Laser Society (DEMIRE)
- Lifetime Member, Korean Academy of Laser Dermatology and Trichology
- Regular Member, Korean Academy of Aesthetic Medicine, Korean Academy of Aesthetic Surgery, Korean Academy of Facelift and Filler, Korean Academy of Liposuction, etc.
Clinic Overview & Operational Information
Basic Clinic Information
- **Name:** Barogh Clinic Seomyeon Branch
- **Location:** 2nd & 3rd Floor, Yuju Building, 9 Jungang-daero 691beon-gil, Busanjin-gu, Busan (Bujeon-dong)
- **Contact:** 0507-1449-4433
- **Departments:** Dermatology, Plastic Surgery (Mainly non-surgical petite plastic surgery and laser procedures)
Consultation Hours & Night Clinics
Night clinics are conducted twice a week, reflecting the characteristics of the Seomyeon commercial district with many office workers and floating population.
- **Weekdays (Mon/Wed/Thu):** 10:00 ~ 19:00
- **Night Clinic (Tue/Fri):** 10:00 ~ 21:00
- **Weekend (Sat):** 10:00 ~ 15:00 (or 16:00, no lunch break)
- **Lunch Time:** 13:00 ~ 14:00
Facilities & Safety Systems
- **CCTV Installation:** CCTVs are installed in operating rooms and major areas to address patient anxiety about surrogate surgery.
- **Scale:** The clinic uses two floors (2nd and 3rd) of the building, operating separate consultation rooms, procedure rooms, and laser rooms.
Barogh Clinic Seomyeon Branch aims for a popular clinic model with price competitiveness, boasting high accessibility in Busan's largest downtown area.
Major Procedures & Pricing Strategy
Core Procedure Areas
Following a typical 'Petite Clinic' model, the clinic excels in injection procedures and laser lifting rather than surgery.
- **Fillers:** Facial contouring (lips, chin tip, nasolabial folds), notably supported by Director Park's Key Doctor history. Favorable reviews for lip filler design.
- **Botox:** Square jaw, wrinkle Botox – a common entry procedure.
- **Lifting:** Elasticity improvement using ultrasound and high-frequency equipment (Shurink, Inmode).
- **Skin Boosters:** Skin quality improvement injections (Rejuran Healer, Byryzn).
Pricing Policy & Events
The clinic employs an aggressive low-price marketing and event strategy, characteristic of high-volume network hospitals.
- **Ultra-Low Price Loss Leaders:** Exceptional event prices like Jaw Botox for 9,900 KRW and Shurink for 16,500 KRW to attract new customers.
- **Packages and Regular Prices:** Various price ranges for procedures, with differentiation based on domestic vs. imported drugs.
- **Price Transparency:** Prices are disclosed through apps like Gangnam Unni and Modoodoc.
Comprehensive Analysis of Reputation and Reviews
The clinic's reputation is starkly divided, with high ratings on marketing-influenced apps (Gangnam Unni, Babitalk) and relatively lower ratings in anonymous, critical communities (Sungyesa).
Rating Status by Platform
- **Gangnam Unni:** 8.3 / 10 (126 reviews) - 'Excellent Customer Evaluation Hospital' badge.
- **Babitalk:** 4.8 / 5.0 (26 reviews) - Very high satisfaction.
- **Sungyesa:** 3.1 / 5.0 (65 evaluations) - Relatively cold evaluations.
- **Modoodoc:** 28 reviews (Rating undisclosed).
Positive Evaluations (Pros)
- **Procedure Design:** Favorable reviews for Director Park's filler design (especially lips) – described as "natural," "detailed," and "grasps desired style well."
- **Price Rationality:** Good cost-performance ratio due to competitive event prices.
- **Kindness:** Satisfaction with friendly response from some staff and the director.
Negative Evaluations & Complaints (Cons)
- **Limitations of Factory System:** Complaints about consultation managers forcing procedures (upselling), long waiting times, and hurried procedures.
- **Anesthesia & Pain Management:** Reviews stating pain was felt due to minimal effect of anesthesia cream.
- **Hygiene & Procedural Doubts:** Dissatisfaction regarding unverified filler opening, and doubts about syringe use during retouching.
- **Side Effects & Aftercare:** Complaints on Sungyesa about un-smooth response for refunds or re-procedures when asymmetry or clumping occurred.
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Barogh Clinic Seomyeon Branch is analyzed as a clinic suitable for the "younger demographic valuing cost-effectiveness and accessibility." While Director Park Sung-kyu's personal specs and procedural skills (especially filler design) are verified, the satisfaction level may be lower for "patients expecting delicate care or sufficient consultation time," as the hospital system itself has the characteristics of a network hospital that must handle many patients quickly.
Conclusion
1. High Expertise
Representative Director Park Sung-kyu is evaluated to have a high level in terms of procedural technique and design sense, possessing a Seoul National University background and major filler Key Doctor career.
2. Price Competitiveness
It forms a very competitive price range within the Seomyeon area, making it an attractive option for consumers valuing cost efficiency.
3. Service Quality Trade-offs
As it follows the system of a typical large network hospital, factors such as occurrence of waiting times, short consultation times, and sales by consultation managers seem to be elements that must be tolerated.
Recommended For
- The 2030 generation wanting to receive periodic Botox/filler management cost-effectively.
- Patients who trust the director's flashy specs and procedural experience.
- Patients who have clearly decided on the procedure they want.
Not Recommended For
- Patients wanting sufficient and long doctor consultations.
- Patients with a strong aversion to factory-type systems or wanting private care.
- Patients who are very sensitive to pain and require a meticulous anesthesia process.
This report is written based on public data, and actual experiences may vary depending on the hospital situation or the medical staff's condition at the time of the visit.