Analysis Report

Baus Clinic

Ko Young-sang Representative Director In-depth Analysis

Anti-Aging Stem Cell Lifting

개요: 핵심 요약

Premium Center

Baus Clinic is a premium anti-aging center in Cheongdam-dong/Sinsa-dong, Seoul, committed to the "Better Aging" philosophy.

Expert Leadership

Led by Representative Director Ko Young-sang, a Family Medicine Specialist with expertise in stem cell therapy and obesity management.

Specialized Focus

Core specializations include regenerative medicine (SVF Stem Cell Therapy), complex lifting solutions, and advanced body contouring.

Precision Methodology

Utilizes a data-driven approach with 3D Quantificare analysis and offers 1:1 customized treatment plans.

원장 프로필

Ko Young-sang

Representative Director: Ko Young-sang (고영상)

Dr. Ko Young-sang is the primary medical authority at Baus Clinic. His background integrates primary care specialization with deep expertise in aesthetic and regenerative medicine, focusing on a physiological approach to beauty.

Medical License & Specialization

  • Specialist in Family Medicine, Korea University Hospital
  • Adjunct Professor, Department of Family Medicine, Korea University Hospital

Professional History

  • Current Representative Director, Clinic BAUS
  • Former Director, Brandnew Clinic

Academic & Clinical Affiliations

  • Certified Obesity Specialist, Korean Society for the Study of Obesity
  • Regular Member, Korean Academy of Family Medicine
  • Regular Member, Korean Society for Stem Cell Therapy
  • Regular Member, Korean Academy of Obesity and Aesthetic Treatment

Clinical Focus

Dr. Ko's practice emphasizes fillers, skin treatments, botox, and notably, stem cell therapies. This combination signifies a holistic approach, linking aesthetics to overall health, body composition, and cellular regeneration.

Co-Representative: Kim Hwa-pyeong (김화평)

The clinic also operates under a dual-leadership model with Dr. Kim Hwa-pyeong, also a Family Medicine Specialist and Adjunct Professor at Korea University Hospital. Dr. Kim shares responsibilities in patient management and clinic operations, with a similar focus on fillers, skin, and botox.

병원 정보

Philosophy and Brand Identity

Baus Clinic operates under the slogan "Better Aging with US" (BAUS), which is both the origin of its name and its core medical philosophy. It distinguishes itself from high-volume clinics by emphasizing a private, premium experience.

The brand identity is built around the keywords: SLIM, FIT, STRONG, HEALTHY, SHAPED, and BALANCED, suggesting a holistic approach where aesthetic improvement is a component of overall health and bodily function.

Location and Facility

  • Address: 4th Floor, 9, Dosan-daero 49-gil, Gangnam-gu, Seoul, South Korea
  • Accessibility: Strategically located near Gangnam-gu Office Station, Apgujeong Rodeo Station, and Apgujeong Station, placing it in the heart of Seoul's luxury medical district.
  • Environment: Described as a "private space" and "sanctuary" in the city center, designed with soft lighting and a calm atmosphere to enhance the premium experience.
  • Operational Hours:
    • Mon/Tue/Wed/Fri: 10:00 AM – 7:00 PM
    • Thursday (Night Diagnosis): 10:00 AM – 9:00 PM
    • Saturday: 10:00 AM – 5:00 PM
    • Sunday/Public Holidays: Closed

Operational Infrastructure

The clinic emphasizes strict hygiene management, utilizing a policy where disposable consumables are discarded immediately after a single use. The consultation process is structured around a 1:1 customized design based on precision diagnosis, rejecting standardized factory-style treatments.

주요 시술

Regenerative Medicine: SVF Stem Cell Therapy

Identified as Baus Clinic's "Signature" procedure, SVF (Stromal Vascular Fraction) therapy involves extracting a small amount of autologous fat. From this, SVF—containing stem cells, growth factors, and fibroblasts—is purified and extracted.

  • Application: Injected into areas requiring regeneration (face, scalp).
  • Clinical Benefits: Promotes skin regeneration, induces collagen production for anti-aging, and is utilized for hair loss management. It offers high safety due to autologous tissues.

Complex Lifting Solutions

Baus Clinic employs a "multi-layer" approach to lifting, combining different energy modalities to target the epidermis, dermis, and SMAS layers simultaneously.

  • Wolf Touch (울프터치): A proprietary combination of Ultherapy Prime (SMAS), Sofwave (mid-dermis), and Red Touch Pro (epidermis) to provide a 3-dimensional lifting effect.
  • Softhera (소프쎄라): Combines Sofwave and Ultherapy to maximize lifting and tightening effects, integrated with a premium pain care system.
  • Sofwave (소프웨이브): Utilizes Superb™ technology to target the 1.5mm dermal depth, offering immediate improvement in skin texture, minimal downtime, and long-lasting collagen regeneration.

Facial Remodeling and Injectables

  • JuveGen (쥬브젠): A self-dermis regeneration treatment described as a semi-permanent procedure that uses the patient's own tissue to treat wrinkles and create volume.
  • Collagen Injection: Stimulates collagen production to improve wrinkles and volume, positioned as a "Volume Anti-aging" procedure.
  • Thread Lifting: Uses PDO (Polydioxanone) threads with customized designs for natural results, often combined with Sofwave or PRF for enhanced longevity.
  • Cellvix Injection (Self-blood): A skin booster using PRF (Platelet-Rich Fibrin, 20cc) to improve pigmentation, scars, and skin barriers.

Body Contouring

  • Onda Lifting (Body): Uses microwave energy (Coolwaves) to target fat cells and tighten skin, effective for cellulite removal and skin tightening.
  • CoolSculpting (Zeltiq): A non-invasive fat reduction procedure via cryolipolysis, marketed with a "Custom Fat Cell Deletion" program.
  • Hypo Fat Dissolving Injection: Used for specific areas such as accessory breast tissue and arms.

Technological Infrastructure & Methodology

Diagnostic Precision: Quantificare 3D

Baus Clinic distinguishes itself through the use of Quantificare, a 3D imaging system. This system captures high-resolution 3D images for objective "Before & After" comparisons, quantitatively analyzing volume changes, skin texture, and lifting effects. InBody Analysis is also used for body procedures.

Pain Management and Safety

A "Premium Pain Care System" is employed for high-intensity procedures like Ultherapy and Sofwave to ensure patient comfort. Emphasis is placed on using genuine equipment and tips, and the use of autologous materials (SVF, PRF, JuveGen) is highlighted to reduce side effects.

평판 분석

Positive Factors

  • High Medical App Ratings: Baus Clinic maintains high ratings on medical apps like Gangnam Unni (9.5/10), with Dr. Ko Young-sang rated 9.8 and Dr. Kim Hwa-pyeong 9.9, indicating strong patient satisfaction.
  • Effectiveness: Patients frequently praise the "immediate effects" of combination treatments (e.g., Onda + Sofwave), the professionalism of the staff, and the effectiveness of stem cell therapies.
  • Holistic Benefits: Influencer reviews highlight systemic benefits like improved sleep quality and hair growth, suggesting the clinic successfully delivers on its broader "wellness" and "anti-aging" promises.

Considerations

  • Premium Pricing: While the clinic utilizes aggressive event pricing on platforms like Gangnam Unni, its overall positioning is in the premium segment, which might be a consideration for some potential clients.
  • Market Perception Nuances: Despite very high app ratings, public sentiment on general map services shows a mix of high praise for procedural effectiveness and some skepticism regarding marketing practices, including allegations of "fake reviews."

Market Positioning

Baus Clinic positions itself in the premium segment but utilizes aggressive event pricing on platforms like Gangnam Unni to attract new patients. It adheres to Korean medical transparency regulations by disclosing non-reimbursable costs on its website and via apps.

결론

Baus Clinic, led by Dr. Ko Young-sang, has established itself as a significant player in the Gangnam premium aesthetic market. The clinic's strength lies in its hybrid approach, combining the medical rigor of family medicine (obesity, stem cells, overall health) with advanced aesthetic technology (3D analysis, high-end lasers).

Specialized Expertise

Dr. Ko's background in stem cell and obesity medicine allows for a broader range of treatments than typical skin clinics, offering a more holistic approach.

Advanced Technology

The clinic demonstrates early adoption of leading technologies like Sofwave and integrates 3D Quantificare analysis for evidence-based, precise diagnostics and treatment.

Premium Environment

The high-end, private facility is designed as a "sanctuary" in the city center, catering to privacy-conscious clients seeking an exclusive and comfortable treatment experience.

In summary, Baus Clinic is best suited for patients seeking structural anti-aging (lifting, volume restoration) and regenerative treatments (stem cells) who are willing to invest in premium, customized care rather than low-cost, high-volume quick fixes.

Key Takeaways

#HolisticAntiAging #RegenerativeMedicine #CustomizedPremiumCare