Byme Plastic Surgery · Choi Han-moe Analysis Report

Executive Summary

Expertise & Location

Byme Plastic Surgery, located near Sinsa Station in Seocho-gu, Seoul, specializes in 'Petit Plastic Surgery' and non-incision procedures.

Director's Capabilities

Rep. Director Choi Han-moe is a board-certified plastic surgeon, top of his class, and a 'Key Doctor' for major filler/botox companies like Hugel and Medytox.

Signature Procedures

Signature treatments include 'Co-fting (Non-incision Rhinoplasty),' anatomically designed 'Shoulder Fillers,' and Lip Fillers.

Reputation & Care

Over 8,000 reviews on platforms like Gangnam Unni, emphasizing a responsible, representative director-led 1:1 personalized design system.

Medical Staff Analysis: Representative Director Choi Han-moe

Education & Career

**Elite Academic Background:** Graduated at the top of medical school class (entrance & graduation), completed residency as top resident.
**Qualifications:** Medical license (2008), Board-certified Plastic Surgeon (2016).
**Current Role:** Adjunct Professor of Plastic Surgery at Konkuk University Hospital.
**Foundation:** Extensive experience in trauma treatment and reconstructive surgery, fostering deep understanding of Facial Anatomy for safety and precision in aesthetic procedures.

Academic & KOL Activities

**Major Affiliations:** Life Member of KSPRS, Regular Member of KSAPS, IPRAS, and various sub-specialty research societies.
**Key Opinion Leader (KOL):** Medical Advisor and Key Doctor for global and domestic pharmaceutical companies.
**Industry Recognition:** Hugel ('The Chaeum' Filler Advisor & Key Doctor), Medytox (Filler Key Doctor & Best Procedure Hospital), Amalian (Best Clinic & Symposium Speaker), Galderma (Restylane Kysse Flagship Clinic), Skin Booster Byryzn, Jamber Thread Lifting Key Doctor.
**International Educator:** Trains foreign doctors (e.g., from Europe) on procedural techniques, solidifying his role as an educator of 'K-Beauty.'

"My deep understanding of facial anatomy, honed through reconstructive surgery, is the bedrock of safety and natural results in aesthetic procedures."

- Rep. Director Choi Han-moe

BYME

Hospital Overview & Identity

Basic Information & Location

Byme Plastic Surgery is located at 12F, Human Tower, 605 Gangnam-daero, Seocho-gu, Seoul.

Highly accessible, adjacent to Exit 4 of Sinsa Station (Subway Line 3 and Shinbundang Line).

**Consultation Hours:** Weekdays 11:00 AM - 8:00 PM, Saturdays 10:00 AM - 4:00 PM.
Equipped with a night clinic system for office workers' convenience.

Clinical Philosophy & Brand Identity

"Where my own ideal beauty shines naturally."

Core value is **'naturalness'**—enhancing individual unique charm rather than excessive plastic surgery. The English name 'BYME' implies finding beauty by oneself.

The clinic rejects the large factory-type hospital system, aiming for a **'Personal Beauty Solution'** where a plastic surgery specialist leads from consultation to procedure.

Specializes in **'Petit Plastic Surgery'** (fillers, botox, thread lifting), elevating these from simple dermatological procedures to plastic surgery designs based on profound anatomical knowledge.

Major Clinical Fields & Signature Procedures

Co-fting: Non-incision Rhinoplasty

Byme Plastic Surgery's signature procedure, a portmanteau of 'Co' (Nose) and 'Lifting'. Designed to overcome limitations of general 'Hi-ko' or 'Mis-ko' procedures.

Combines 8 threads, 2 auxiliary threads, and filler, considering the nasal anatomical structure.
Performed by a plastic surgery specialist, minimizing scarring and extending maintenance.

Shoulder Filler & Body Contouring

A specialized procedure tailored to recent trends favoring exposed shoulders for weddings or outfits.

Focuses on designing a 'right-angle shoulder' line by identifying the acromion, trapezius muscle, and fat layer.
Applies a complex protocol combining trapezius botox and shoulder fillers for enhanced results.

Lip & Mouth Corner Plastic Surgery (Filler)

Director Choi Han-moe excels in lip surgery, operating a 'Restylane Kysse' flagship clinic.

Implements trendy lip designs (e.g., C-curl mouth corners) preferred by idols or influencers.
Comprehensively considers lip volume, philtrum length, and mouth corner angles for harmonious results.

Lifting & Anti-aging

Utilizes advanced technology and materials for effective anti-aging solutions.

Employs the latest laser equipment like Shurink Universe and Titanium Lifting, alongside Jamber thread lifting.
Provides customized procedures combining Ultrasound (HIFU) and Radio Frequency (RF) or parallel thread lifting and fillers based on individual skin needs.

Reputation & Market Reaction Analysis

Positive Factors

Exceptional Design Sense: Dominant comments highlight the director's "excellent aesthetic sense" and achieving "natural, non-excessive beauty."
Kindness & Detailed Explanation: Thorough consultations and a policy against overtreatment build high patient trust and reliability.
Satisfactory Procedure Results: High satisfaction is reported, particularly for line changes after lip fillers and Co-fting procedures.

Considerations

Pain & Waiting Times: Some patients noted pain during Co-fting or pointed out potentially long waiting times due to the single representative director system.
Individual Differences in Effect: As with all procedures, some opinions suggest minimal effect compared to other hospitals, highlighting natural variability.

External Reliability

Byme Plastic Surgery is featured on the 'Sungyesa Broker Blocking System' list and emphasizes transparency with CCTV installation. Winning Hugel's 'The Chaeum Excellence Award' (Top 5 hospitals nationwide) objectively validates its overwhelmingly high volume of filler procedures.

Conclusion & Comprehensive Suggestions

Byme Plastic Surgery Clinic has successfully established a clear positioning of **'Petit Plastic Surgery with Guaranteed Expertise'**. It bridges the gap between surgery-centered large plastic surgery hospitals and the simple procedure approach of general dermatology clinics. Representative Director Choi Han-moe's solid academic background and activities as a Key Doctor for major pharmaceutical companies are crucial assets supporting the clinic's technical reliability.

Overall, Byme Plastic Surgery is analyzed as a medical institution suitable for the 20-30 generation seeking definite aesthetic improvements without invasive surgery, and the middle-aged demographic desiring natural anti-aging solutions.

Core Value 1: Expertise & Authority

Driven by Rep. Director Choi Han-moe's elite academic background, board certification, and role as a Key Opinion Leader for leading pharmaceutical companies.

Core Value 2: Differentiated & Anatomical Procedures

Specialization in anatomically-based petit procedures, offering unique signature items like 'Co-fting' and 'Shoulder Fillers' for superior results.

Core Value 3: Patient-Centered Natural Results

Commitment to 1:1 personalized design, emphasizing natural beauty, leading to overwhelmingly positive patient ratings and trust.

Key Strengths:

Anatomically based petit procedures performed by a plastic surgery specialist.
Possession of differentiated signature items such as Co-fting and Shoulder Fillers.
Overwhelming number of procedure cases (clinical data) and high patient ratings.

Considerations for Growth:

Necessity to manage reservation waiting times and director fatigue due to the single representative director system.
Requirement for patients' clear understanding of the limitations of non-surgical therapies (maintenance period, etc.).