Executive Summary
Specialized Focus
Pioneering non-surgical aesthetic enhancements and Korean herbal diet programs with over 12 years of operation.
Clinical Expertise
Accumulated over 130,000 clinical cases in weight management and facial contouring, demonstrating extensive experience.
Dual Reputation
High patient satisfaction on external platforms (e.g., Gangnam Unni) contrasts with low employee sentiment internally.
Signature Programs
Distinguished by the "Haenggam" series for metabolic weight loss and "Plus Minus Balance" for facial aesthetics.
Executive Leadership Profile: Dr. Choi Yun-ho
Representative Director, Choi Yun-ho
Academic Background & Credentials
- Undergraduate: Graduated from the College of Korean Medicine at Kyung Hee University, which is widely regarded as the premier institution for traditional medicine in South Korea.
- Graduate: Completed a Master’s degree in Preventive Medicine at Kyung Hee University.
Professional Career & Awards
- Awards: In 2012, he received a commendation from the President of the Gyeonggi-do Association of Korean Medicine.
- Clinical Focus: His primary areas of clinical practice include diet therapy (obesity management), facial asymmetry correction, and lifting procedures.
Media Presence & Co-Leadership
- Media: Dr. Choi is the primary face of the clinic's media outreach, featuring prominently on "Plma TV" (YouTube).
- Co-Leadership: The clinic operates under a co-representative structure with Dr. Kim Jang-seon, who specializes in facial contouring.
Institutional Overview & Philosophy
Location and Scale
Plus Minus Korean Medicine Clinic is strategically situated in the high-traffic area of Banpo-dong, Seocho-gu, Seoul. Specifically, it is located at 306 Banpo-daero, Woojin Building, Room 302, making it highly accessible via the Express Bus Terminal Station. This location places the clinic in the heart of Seoul's medical tourism and aesthetic district.
Established around 2014, the clinic has been in operation for over a decade, with reported tenfold revenue increase by 2025 compared to 2015. The clinic claims to have secured over 130,000 clinical treatment cases over its 12-year history.
Medical Philosophy
The core philosophy of Plus Minus Korean Medicine Clinic revolves around "healthy and sustainable" improvement. For diet, the clinic emphasizes correcting misconceptions about weight loss and focusing on metabolic improvement. For aesthetic procedures, the focus is on "natural beauty" achieved through non-invasive Korean medical techniques.
Clinical Specializations & Methodologies
Advanced Dietary Programs (The "Haenggam" Series)
The clinic’s diet program is branded under the "Haenggam" (행감) line, designed to improve metabolism and suppress appetite while minimizing side effects.
- Haenggam-tang (행감탕): A traditional liquid herbal decoction tailored to the individual's constitution.
- Haenggam-hwan (행감환) & Haenggam-capsule (행감캡슐): Concentrated pills and capsules for improved compliance.
- One Formula (원포뮬러): A simplified or standardized version of their diet prescription.
- Hobby-tang (하비탕): Specifically targets lower body obesity, addressing issues like edema and circulation.
- Mechanism: Medication works by controlling appetite and increasing basal metabolic rate, coupled with dietary guidance.
Facial Asymmetry and Contouring ("Plus Minus Balance")
The clinic offers non-surgical solutions for structural facial issues, branding their approach as "Plus Minus Balance" or similar corrective therapies.
- Asymmetry Correction: Targets facial imbalances through manual therapy (Chuna), acupuncture, and splints to realign TMJ and cervical spine.
- Thread Lifting (Maeseon): Utilizes "Maeseon" (embedding therapy) to stimulate collagen production and physically lift sagging tissues, including "Smile Line Eraser" and "V-line Lifting."
- Volume Treatments: Procedures to address volume loss in areas like the forehead and cheeks, using Korean medical techniques.
Reputation and Sentiment Analysis
Patient Reputation (External)
- High Satisfaction Ratings: Holds a high rating of 9.0/10 on the "Gangnam Unni" app based on over 380 reviews.
- Success Stories: Numerous reviews cite significant weight loss and visible improvements in facial lines, appreciating portable herbal medicine forms.
- Awards: Selected for the "2025 Consumer Chosen Best Brand Award," indicating strong brand recognition.
- Digital Marketing: Highly active on aesthetic surgery platforms and "Plma TV" (YouTube) for educational content, building trust and authority.
Employee Reputation (Internal) & Considerations
- Low Job Satisfaction: Employee reviews on JobPlanet show an overall rating between 1.5 and 1.8 out of 5, citing a high turnover rate.
- Management Issues: Complaints mention lack of systematic management ("fist-rule" management), dissatisfaction with leadership styles, and opaque internal systems.
- Aggressive Marketing: Utilizes point accumulation systems for reviews on blogs, beauty cafes, and map services, aggressively driving positive online sentiment.
- Industry Context & Safety: Addresses broader concerns about herbal diet medicine side effects (palpitations, insomnia) by emphasizing personalized prescriptions.
Conclusion
Plus Minus Korean Medicine Clinic represents a modern evolution of traditional Korean medicine, successfully integrating commercial aesthetic trends with herbal treatments. Dr. Choi Yun-ho, with his background from Kyung Hee University and focus on preventive medicine, serves as the clinical authority and public face for their diet programs.
The clinic's strength lies in its **specialized branding ("Haenggam", "Plus Minus Balance")** and its ability to leverage digital platforms to maintain a steady influx of patients seeking non-surgical cosmetic solutions. The "2025 Best Brand Award" suggests that despite internal operational challenges highlighted by former employees, the clinic continues to perform well financially and maintains a strong foothold in the competitive Gangnam aesthetic market.
Key Strengths
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Specialized Branding: Distinctive "Haenggam" for diet and "Plus Minus Balance" for facial aesthetics define a clear market niche.
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Digital Marketing Prowess: Effective leverage of platforms like Gangnam Unni and YouTube ensures strong patient engagement and influx.
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Proven Clinical Volume: Over 130,000 cases highlight extensive experience and a verified track record in specialized treatments.