Analysis Report
Dr. Choi Jung-woo, Representative Director, In-depth Analysis
Live Dental Hospital (Gangnam Branch) is a secondary medical institution located in Yeoksam-dong, Gangnam-gu. Evolved from "Spring Comes Dental Clinic" in 2012 to a hospital-level entity, operating a large-scale facility with approximately 140 employees and an in-house dental laboratory.
Led by Representative Director Choi Jung-woo, a specialist in Integrated Dentistry and a Kyung Hee University graduate. His management philosophy emphasizes a "human-centered" approach, balancing customer satisfaction with employee self-realization.
Specializes in high-demand procedures such as implants (including navigation and high-difficulty cases) and orthodontics (Clippy-C, Invisalign). Known for aggressive pricing strategies, including promotional events for implants.
Key features include 365-day operations (including Sundays), a co-diagnosis system involving various specialists, and a strict 17-step sterilization protocol.
The landscape of dental services in South Korea, particularly in the competitive district of Gangnam, is characterized by the emergence of large-scale, hospital-level dental institutions that bridge the gap between small private clinics and university hospitals. Live Dental Hospital (Gangnam Branch) stands as a prominent example of this model.
This report provides an in-depth analysis covering the hospital's historical trajectory, the director's professional background and philosophy, the medical infrastructure, major clinical offerings, and a critical assessment of its market reputation.
Dr. Choi's philosophy, shaped by personal experience, emphasizes becoming a doctor who cares for both the patient's mind and their teeth.
The Gangnam branch is located at 604-1, Yeoksam-dong, Gangnam-gu (Live Building, 1st and 2nd floors). The move to a dedicated building allowed for the expansion of clinical areas and the integration of advanced diagnostic equipment, including Cone Beam CT (2 units).
Live Dental Hospital emphasizes infection control through a 17-step sterilization system. This includes electrolysis water (HOCL) generating devices and strict hygiene protocols like "one-off" use of disposable items and open sterilization rooms.
A significant operational advantage is the Live Dental Laboratory, established in 2016. This in-house lab allows for faster fabrication of prosthetics, direct communication between dentists and technicians, and customized abutment production for implants.
The hospital operates on a cooperative diagnosis system (Co-diagnosis). The medical team includes specialists in Orthodontics, Oral and Maxillofacial Surgery, and Integrated Dentistry, ensuring comprehensive care within a single institution.
The hospital differentiates itself with 365-day operations, including Saturdays and Sundays, catering to diverse patient schedules. They also employ a robust marketing strategy using various digital platforms.
8.8/10
Modoodoc (based on 44 reviews)
8.7/10
Gangnam Unni (based on 75 reviews)
8.6/10
Dr. Choi (Modoodoc) (based on reviews)
These ratings suggest that despite the criticisms, the majority of verified patients are satisfied with the service relative to the cost.
Live Dental Hospital (Gangnam Branch), under the leadership of Dr. Choi Jung-woo, has established itself as a major player in the Gangnam dental market through a strategy of scale, accessibility, and price competitiveness. The transition from a small clinic to a large-scale hospital reflects a successful corporate medical model.
The hospital's strengths lie in its comprehensive infrastructure (in-house lab, specialists), convenient operating hours (Sunday clinics), and aggressive pricing for high-cost procedures like implants. However, it faces inherent challenges of a high-volume medical model such as waiting times, staff turnover, and the perception of "factory-like" care.